DIGITAL

TRANSFORMATIONS I M O N M c E W E N - 2 0 1 6

3 TYPES OF ORGANISATIONS

Digitally reactive Digitally strategicDigitally

transformational

Marketing centric Business wide impact

Business strategy

Marketing strategy

Digital project

Business strategy

Digital project

Marketing strategy

Marketing strategy

Business strategy

Digital project

ABOUT PRECEDENT

6 BIG THINGS

1. VIRTUAL AND AUGMENTED REALITY

6 B I G T H I N G S

INSERT YOUR VIDEO HERE

(COVER EDGE TO EDGE)

1. VIRTUAL AND AUGMENTED REALITY

6 B I G T H I N G S

2. SHARING ECONOMY

6 B I G T H I N G S

3. BLOCKCHAIN TECHNOLOGY

6 B I G T H I N G S

4. PHYSICALLY DIGITAL

6 B I G T H I N G S

5. BIG DATA

6 B I G T H I N G S

6. INTERNET OF THINGS

6 B I G T H I N G S

4 ELEMENTS TO

SUCCESSFUL

TRANSFORMATIONS

1. DIGITAL STRATEGY

4 E L E M E N T S T O S U C C E S S F U L T R A N S F O R M A T I O N S

2. CULTURE AND LEADERSHIP

4 E L E M E N T S T O S U C C E S S F U L T R A N S F O R M A T I O N S

Single

customer

view

Customer

lifetime

value

Customer-

centric

organisationTailored

customer

experience

Joined-up

customer

experience

Seamless

customer

experience

3. TECHNOLOGY

4 E L E M E N T S T O S U C C E S S F U L T R A N S F O R M A T I O N S

3. TECHNOLOGY

4 E L E M E N T S T O S U C C E S S F U L T R A N S F O R M A T I O N S

4. BIG BANG VS INCREMENTAL REVOLUTION

4 E L E M E N T S T O S U C C E S S F U L T R A N S F O R M A T I O N S

4. BIG BANG VS INCREMENTAL REVOLUTION

4 E L E M E N T S T O S U C C E S S F U L T R A N S F O R M A T I O N S

SUMMARY

THANK YOU