digital transformation: how global organisations can use the power of crowdsourcing

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It‘s All in the Game: Digital Transformation for Global Organisations Engage your global creative network. Push creativity. Decrease your external costs.

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Page 1: Digital Transformation: How Global Organisations can use the Power of Crowdsourcing

It‘s All in the Game:

Digital Transformation for Global Organisations Engage your global creative network. Push creativity. Decrease your external costs.

Page 2: Digital Transformation: How Global Organisations can use the Power of Crowdsourcing

No Question: Marketing Pros are

already discussing digital

transformation They research online trends, analyse detailed user interests and come up with

creative digital solutions. Many do a brilliant job. But digital transformation is beyond

services. It also has an impact on processes and workflow. It has an impact on job

descriptions and skills. It has an impact on pricing.

Whether wanting to or not, the digital transformation is a

matter of organisational transformation too. Also for

marketing and communications departments. New digital

collaboration models are already out there showing great

potential for creative needs.

Page 3: Digital Transformation: How Global Organisations can use the Power of Crowdsourcing

W&

V, 2

7. J

an

20

15

, Pa

ge

24

f

Most Promising: Crowdsourcing

platforms for creative services

Page 4: Digital Transformation: How Global Organisations can use the Power of Crowdsourcing

New crowd design platforms enter

the market having a new

understanding of crowdsourcing

These platforms differ from low cost providers because they

promote themselves as highly creative power tools for creative

products.

As more and more brands* experience the crowd‘s

phenomenon, they start shifting parts of their marketing

budgets to crowd design platforms.

*LA Times, 27. Jan 2015: “More big brands are tapping creative crowdsourcing sites” http://www.latimes.com/business/la-fi-creative-

crowdsourcing-20150127-story.html

Page 5: Digital Transformation: How Global Organisations can use the Power of Crowdsourcing
Page 6: Digital Transformation: How Global Organisations can use the Power of Crowdsourcing

So why don‘t you transform your

various creative departments

around the globe into a digital

collaboration network?

Page 7: Digital Transformation: How Global Organisations can use the Power of Crowdsourcing

You have a great backbone:

Your own elite crowd

There are hundreds of creative resources in your network. You

have highly skilled professionals sharing the same values and

corporate understanding as you. The goal is to deliver high quality

designs and concepts.

Just engage them, and start crowdsourcing with your in-house

crowd.

Page 8: Digital Transformation: How Global Organisations can use the Power of Crowdsourcing

Four reasons why this is

worth thinking about 1. Boost Creativity

2. Generate business in-house by engaging your own resources

instead of outsourcing to agencies or freelancers.

3. Source cost intensive standard tasks like „final artwork“ or

renderings to less cost intensive countries in your network like

Chile, Brazil or India.

4. Benefit from 24/7 service availablity across different time zones

in your global network.

Page 9: Digital Transformation: How Global Organisations can use the Power of Crowdsourcing

Have your organisation in mind for

implementation

Managers look for: Project Managers look for:

Creatives/Designers look for:

Ways to transform their

organisation into a future-

compliant organisation.

Creative proposals– often

within short time spans.

Timely and reliable

designers.

Alerts reminding designers of

their next steps.

A back-office if there are any

problems.

No more problems. They

already have enough.

Timelines they can rely on.

Strategic briefs that include

all the necessary

information.

Feedback– just in time.

An upload system to

exchange files easily.

Page 10: Digital Transformation: How Global Organisations can use the Power of Crowdsourcing

What you should do to get started Make a decision and involve all managers for internal alignment on this new process.

Evaluate all in-house resources and skills.

Define project categories and scope of work.

Think about a compensation arangement/incentives for participating resources.

Decide on workflow and process.

Develop templates to guarantee an overall quality standard for briefs.

Build a mail system to inform your resources on new projects.

Set up an international project platform to manage the projects efficiently and

competently.

Promote a responsible person to drive and manage the whole implementation.

Communicate the new sustainable process to your employees.

Set up a back office to support your employees.

Page 11: Digital Transformation: How Global Organisations can use the Power of Crowdsourcing

Do you need help?

Well, we have a great tool for that.

Page 12: Digital Transformation: How Global Organisations can use the Power of Crowdsourcing

What is Crowd Relations All About?

Crowd Relations is an easy to use project

management tool which helps you to steer your

global creative process. Our tool connects your

creative resources with relevant jobs inside your

network to manage your workflow easily. We even

dare to say that Crowd Relations is making the

international project management of

organisations fun.

Page 13: Digital Transformation: How Global Organisations can use the Power of Crowdsourcing

Crowd Relations: This is how it works

Definition

of projects and scope

Evaluation

of in-house resources

Convenience-Check

of workflow

Setup

of support channels

Specials

you may also like

Following settings can be done

via our elaborated back end:

Define the project and job

description.

Define the number of

resources allowed to

participate in the project.

Define project options (NDA,

Blind, Double Input, Wild-

Card).

Define project timelines.

Define the questions for brief-

template.

Define project prize

money/incentives.

Define if invoicing is done

through the system or not.

Register form in front, plus

back end that allows for

active and passive

registration of crowd

members.

Each crowd member can be

matched with job

descriptions.

Each crowd member can be

matched with language skills

he is confident working in.

Each crowd member can be

deleted, blocked or activated

by admin at any time.

We recommend our standard

workflow, which can be adjusted

to your needs.

Push mail invites to crowd

members who match job

descriptions for new projects.

First come, first served

system automatically closes

call for participation

according to settings.

Crowd members who

sucessfully apply for a project

get access to a full brief.

System sends reminder mails

for project deadlines.

Intuitive comment and upload

functions allow complete

project management via

platform.

Define which support channels

make sense for your

organisation. We offer:

Live chat system

Telephone hotline

Email support

Online help desk

Showcase your projects to

the public.

Inform your crowd and

employees via newsletter.

Extra Special: Get a

thinkstock flat rate license for

25 images a day for $70 per

month and per work station.

1 2 3 4

Page 14: Digital Transformation: How Global Organisations can use the Power of Crowdsourcing

Sound interesting?

Here are your next steps

1. Let‘s meet and discuss your needs.

2. Get an individual quote for your organisation.

3. Kick-off a workshop to define projects and workflow.

4. Implementation of the system according to the output of the workshop.

5. Evaluation phase to match your in-house resources with projects.

6. Internal communications and training.

Page 15: Digital Transformation: How Global Organisations can use the Power of Crowdsourcing

Anne Märtens Founder

Crowd Relations UG (limited liability)

Schönhauser Allee 37, Building 11

10435 Berlin

0049 (0)30- 88 76 79 95

Email: [email protected]

www.crowd-relations.com

Contact