Agnieszka M. Walorska @agaw

CREATIVE CONSTRUCTION @creativeconstr DIGITAL TRANSFORMATION OR DIGITAL DESTRUCTION

More than $30 billion in only 5 years!

© http://patronsaintofcheese.blogspot.de/2014_09_01_archive.html

Rethinking the financial industry from the ground up

UBER TAXI

Rethinking the entire concept of mobility and car ownership.

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© http://www.androidcentral.com/one-googles-self-driving-cars-hit-california-municipal-bus-feb-14

Autonomous vehicles to replace human drivers

© http://www.studying-in-us.org/health-insurance-and-the-health-care-system/

Apple‘s and Google‘s health kits ar threatening the insurance industry

© http://coffeesou.sg/blog/

Hotels face competition from Airbnb

74%

15%

Believe that their company has the skills and

capabilities to execute on that strategy.

Of business executives say their company has a

“DIGITAL STRATEGY”

ChiefDigitalOfficer

Only 16% of companies have a CDO

© https://blackjacknovel.wordpress.com/2013/09/16/305/

IT DIGITAL MARKETING

© http://fineartamerica.com/featured/angry-shout-man-illustration-don-bishop.html

In most organizations “digital” is a subordinate area of either IT or marketing

Technology is becoming more and more of a commodity

It’s not about having a digital strategy. It’s about having the whole business strategy ready for the digital age.

https://flic.kr/p/qiDM76

© Andrec

CONNECTED TOOTHBRUSHES

© http://www.tehnickaskolava.rs/pdf/engleski2013/houses.pdf

The expectations towards technology go beyond the ease of use

89%

24%

Develop their digital

products in a customer centric way.

Plan to compete mainly on

customer experience.

34% involve customers by conducting focus groups.

© http://www.zastavki.com/eng/Fantasy/wallpaper-96659.htm

© http://kentweakley.com/blog/photo-tip-stand/

© https://themichaelreport.com/2015/09/22/investors-are-worrying-about-gopro-for-all-the-wrong-reasons/

© https://www.emaze.com/@AFLCQQIF/Presentation-Name

AngryPCUser|bythevoyager

Digital Experts involve their customers early in the process!

Not easy to implement in a hierarchical organization.

„Great projects start out feeling

like buildings...“

„But in fact, great projects

are gardens.“

80% of companies rely

on traditional hierarchy.

© http://socialnewsdaily.com/60218/hbo-will-air-a-7-5-hour-version-of-the-godfather/

RISK-TAKING

VELOCITY

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Digital Transformation requires quick adjustments and close cooperation within an interdisciplinary team

for 85% of the companies

FAILURE IS NOT

AN OPTION

Digital Experts focus on prototypes and products, they can test, improve and learn from

Don’t launch MVPs as „their products are not suitable for this approach“.

Regularly launch and evaluate MVPs.

11%

60%

„Yes, failure can hurt. But you can eighter run from it

or learn from it!“ - Rafiki - (ok, he didn‘t say „failure“, he said „past“)

THANK YOU

THANK YOU !

Telefon: +49 (0)30 / 4004 1922

www.creativeconstruction.de

AGNIESZKA M. WALORSKA @agaw | agnieszka@creativeconstruction.de