digital transformation pwc framework for wanja rinke ux ... · digital transformation roadmap...
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PwC’s Digital Services www.pwc.com/digital
PwC Framework for Digital Transformation
Wanja Rinke
UX STRAT Europe, Amsterdam, June 2018
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PwC’s Digital Services
Started as a Designer...
PwC’s Digital Services 2
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PwC’s Digital Services
...graduated in a double degree Program (MBA & MA)
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PwC’s Digital Services
...became a consultant!
PwC’s Digital Services 4
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PwC’s Digital Services 5
User Experience in Digital Transformation?
How does that fit?
PwC’s Digital Services 5
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PwC’s Digital Services
Value shifted from products to services...
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PwC’s Digital Services
Customers are not that loyal anymore...
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PwC’s Digital Services
...that’s why UX Design gains more importance
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11PwC Digital Services
Prototype & Test
Digital Business
Ideation
Define
MVPSprints
Understand
Identify & Assess d.quarks
Observe
d.quarks Lighthouse
Projects
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The agile and iterative path to digital business
Digital Transformation RoadmapPwC’s Digital Services
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PwC’s Digital Services 12
Project example
How does that work?
PwC’s Digital Services 12
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PwC’s Digital Services
Project example: Using Design Thinking to develop a digital product that is wanted by the customers.
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PwC’s Digital Services
Project example: Current distribution process of our client with a 3-stages distribution.
PwC’s Digital Services 141Manufacturer Wholesaler Installer Customer
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PwC’s Digital Services
Project example: The new digital business idea changed the 3-stage distribution from a B2B to a B2C Business Model.
PwC’s Digital Services 151Manufacturer Wholesaler Installer Customer
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16PwC’s Digital Services
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PwC’s Digital Services
Technology-enabled
Extending traditional offerings through digital services
Digital Marketing & Sales
Generating data
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PwC’s Digital Services
Transaction-oriented
Internet of Things
Automated transactions
Usage-based service models→ pay-per-use
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PwC’s Digital Services
Customer Experience
Digital customer profiles
Personalized offerings
Customer data driven business models
Individualisiertes Nutzererlebnis 19PwC’s Digital Services
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PwC’s Digital Services
Solution-oriented
Supporting personal goals
E2E-solutions
Integration of partners
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PwC’s Digital Services
Open Digital
Digital Ecosystem
Platform based business models
Network for value creation
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PwC’s Digital Services
We map each identified business model to one of five archetypes to identify all required capabilities
Technology-enabled
Digital extension to the product
Transaction- oriented
From product to service (e.g. pay-per-use)
Customer Experience
Customer experience first (personalized and
data driven)
Solution-oriented
A holistic approach to customer needs (E2E solutions)
Open Digital
Generating value for the customer in an
open ecosystem(platform business
models)
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PwC’s Digital Services
46 fundamental digital capabilities are necessary to establish digital business models
Digital Trend Detection
Digital Value Chain
Digital in R&D
Digital Incubator
Digital Business Development
Supply Chain Integration
Smart Logistics & Transport
Supply Chain Intelligence
Digital Manufacturing
Digital Marketing
Community Management
Smart Portfolio Lifecycle
Product & Service Exposure
Sales & Customer Analytics
Smart Commercial Model
Customer Engagement
Omni-Channel
API Management
Value Enablers
Value Design Value Creation
Agile Collaboration
Participation
Digital Culture Development
Workplace Design
Culture
IP Management
IT & Media Contract Management
Privacy Compliance Management
Legal
Enterprise Performance
Digital Finance Operations
Digital Costing
Finance
Value Delivery
Agile IT
Digital Trust
Data Lifecycle
Mobile
Social Cooperation
Service-Oriented Technology Mgmt.
Infrastructure Management
Big Data
IoT
Technology
Digitized Sourcing
Digital Vendor Ecosystem
Procurement Intelligence
Procurement
Strategic Business Alignment
Strategic Workforce Planning
Personalized Employment
Digital HR Operations
HR
Individualized Dev. & Coaching
Digital Employability
People Performance Management
DIGITAL STRATEGY
PwC’s Digital Services
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PwC’s Digital Services
People & Skills Organization
Processes Technology
Four dimensions of a Capability:
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PwC’s Digital Services
More information in the book or
www.dquarks.com https://twitter.com/PwC_dquarks https://www.linkedin.com/groups/8582435
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PwC’s Digital Services
We developed d.quarks cardsin order to quickly assess relevant capabilities
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Let’s connect!
Wanja Rinke
+49 151 50109719 [email protected]
@pwc_dquarks www.dquarks.com
PwC’s Digital Services
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© 2016 PwC. All rights reserved. Not for further distribution without the permission of PwC. “PwC” refers to the network of member firms of PricewaterhouseCoopers International Limited (PwCIL), or, as the context requires, individual member firms of the PwC network. Each member firm is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way. No member firm is responsible or liable for the acts or omissions of any other member firm nor can it control the exercise of another member firm’s professional judgment or bind another member firm or PwCIL in any way.
Let’s go out there and do epic UX
Thank you!
PwC’s Digital Services