digital trend & social netwrok
TRANSCRIPT
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Digital Trend & Social Network iCIO Community – University Of Indonesia
21 Nov 2016
Presented by : Yadid Abidin Riyadi
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Digital Marketing New Marketing Funnel
How To Connect ?
Indonesia in Digital Era Digital Trend
Digital Business
Toyota Astra Finance Company Profile
The Technology Old & New
Evolution or Revolution
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Introduction to Platform Strategy for TAFS September 07, 2016
Company Profile
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Asia Pacific Region [11] [Australia, New Zealand, Thailand,
Malaysia, Philippines, Korea, Vietnam,
India, Indonesia, Taiwan, China]
Japan [1]
Americas Region [7] [USA, Puerto Rico, Canada,
Brazil, Venezuela, Mexico,
Argentina]
Europe Africa Region [16] [Germany, UK, Russia, Italy,
France, Spain, Norway, Sweden,
Finland, Denmark, Poland,
Czech, Hungary, Slovakia,South
Africa, Kazakhtan]
50% 50%
JOINT VENTURE (Oct 2005, operation in May 2006)
Company Profile
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As a part of Total Toyota Value Chain, through providing Consumer Finance & Leasing for Toyota car ownership
Production & Distribution
Toyota Motor Manufacturin
g Indonesia (TMMIN)
Toyota Astra Motor (TAM)
Sales
Main Dealers/
Authorized Toyota Dealers
Financial Services After Sales
Services
Authorized Toyota
Workshops & Genuine
Parts
Toyota Insurance
Company Profile
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Pontianak
TAFS already has network in Java, Bali, Sumatra, Kalimantan &
Sulawesi
(32 Branches, 1 Joint Finance, and Fleet)
The area expansion plan is the strategy to support Toyota sales and
to provide better service for dealers and customers.
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Introduction to Platform Strategy for TAFS September 07, 2016
Technology Evolution
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ROBOT REASONING A robot eats cake but not pie,
drinks milk but not water,
reads a book but not a magazine,
sits on sofa but not in a chair.
Will it walk or run and why ?
WALK
(4 characters)
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Evolution or Revolution ?
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Faster Adoption
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1. The Baby Boom Generation (Baby Boomer) : 1946 –
1964.
2. Generation X: 1965 – 1976.
3. The Net Generation: 1977 – 1997.
4. Generation Next: 1998 – Now
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Introduction to Platform Strategy for TAFS September 07, 2016
Indonesia in Digital Era
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Indonesia Digital Data
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Internet & Mobile Market as the Norms
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Introduction to Platform Strategy for TAFS September 07, 2016
Promising Ecommerce in Indonesia
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Introduction to Platform Strategy for TAFS September 07, 2016
Indonesia Digital Platform Opportunity
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Introduction to Platform Strategy for TAFS September 07, 2016
Indonesia Digital Platform Opportunity
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Introduction to Platform Strategy for TAFS September 07, 2016
Indonesia Digital Platform Opportunity
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Source: adopted from Nielsen Retail Outlook and Consumer Trends – Indonesia, 2015
Introduction to Platform Strategy for TAFS September 07, 2016
Indonesia Digital Platform Opportunity
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Introduction to Platform Strategy for TAFS September 07, 2016
Digital Marketing
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Mass Market Communication Vs Network Communication
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Marketing Objectives & Customer Target
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Customer Network
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Customize
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New Marketing Funnel
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TAF Digital Initiative
www.tafinance.com Facts and Data
@Toyota
AstraFin Information Average/Detail
Monthly Visitor 56,000
Avg. Session Duration
8 Minutes
Favorite Page Calculator, Member Area,
and Career
Facebook Oct ‘17
Twitter Oct ‘16
Total Likes 7,971
Total Follower 15,829
Total Engaged User 1,132
Total Impressions
10,300
Total Impressions
39,566
Total Twit/Month
65
Finance
Low Rate Low DP
Customers
Incentives
Car Dealers
Digital Initiatives, Opening Direct Access to Customers
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Big Idea
Adventure and Travelling
- Photography
- Videography
- Travel Blog
- Food Blogger, etc
- Website
- You tube
CSR
Indonesia Tourism Campaign
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Launching ID 25.10.2015
Target Pengunjung : 250 orang (H-7),
Total Pengunjung hari H : 334 orang (umum+blogger) dan 25 orang
(wartawan)
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Launching ID 25.10.2015 on Media
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