DIGITAL TRENDS 2017FOR NON PROFITSJavier Ignacio Garcia

IntroductionNon profit • Have small budget for marketing • Can provide an engaging content• Reaching audience with the Digital

Trends 2017

1. Mobilising Mobile users• You have a cause that is valuable for your audience.• Campaigns and events• Reminder, viralize, give

2. Engaging Generation Z• They have 6-22 years old• Influence parents, friends• Donation, Volunteer, Awareness

• Engage with the now• Relevant content • Appealing• Appropriate presentation

BORN1995-2011

3. Communication with live streaming• Live streaming launch In 2016:

• April

• September

• For Donors, volunteers, supporters

• Transparency, closeness, shareable

• 3/ 10 minutes weekly

4. Storytelling• Good stories• Good storytelling• Inspiring people• E.g. Youtubers, Ted Talks, etc

5. Crowdfunding in 2017• Crowdfunding empower people. They can see how they

build a well not just put a brick• Can be useful for emergencies projects• Crowdfunding platforms. Mobile friendly

6. Email Marketing keep alive• There are many Email marketing

systems.• New channels didn’t replace

email. • Spam damaged emailing, but

happen the same in social media• Do not underestimate the use of

email.• But MUST be mobile friendly

7. The “Big Data” in Google Analytics

• Google Analytics provide more information you know• You can see gender, age, interests, and how they

interact with your content (time, technology)• You can compare periods.• Detect changes, do projections take decisions

8. Flexible CRM system• Customer Relationship Management system in the cloud.• System has to be mobile friendly in the frontend and backend• Can help with your leads, prospect and donors• You might need more than one CRM system (one for the leads)• There are free options in the market

Conclusions

• Good engagement need good quality content but in a appropriate technological • I can give some advices more for free• If you think there is another trend to include write me:

garciacjavier jgarciacl