digital trends and african insights- brett st clair - smw2014
DESCRIPTION
Brett St Clair, Google for Work Country Manager, managing the commercial operations for Google Apps (Gmail, Docs, Drive,etc) and Googles Cloud Solutions SaaS, PaaS, IaaS. Over 19 Years of experience in the world of Cloud technology and Digital Media with a focus on Cloud Computing, Enterprise Applications, Mobility and Digital Disruption. Brett Generally spends his time living, working and sleeping in the Cloud Website: www.google.co.za Twitter Handle: @brett_stclairTRANSCRIPT
Google confidential | Do not distribute
African Digital Trends & InsightsSocial Media Week 2014
+BrettStClair
@Brett_StClair
Google for Work, Country Manager
Google confidential | Do not distributeSource: Engadget feature, http://goo.gl/Jxd230
"After a week of business meetings in the cities of sub-
saharan africa, we can surely say three things are new
for the continent:
1. the despotic leadership in Africa from the 1970s and
1980 is in decline, replaced by younger and more
democratic leaders
2. a huge youth demographic boom is underway, with
a majority of the population of 25, or even under 20
3. mobile phones are everywhere, and the Internet in
Africa will be primarily a mobile one"
Eric Schmidt, Jan 2013
Google Confidential and Proprietary
Ghana
13%
Cameroon
14%
Uganda
8%
Ethiopia
3%
Kenya
26%
Tanzania
4%Namibia
16%
South Africa
30%Botswana
29%
Rwanda
6%
% of people connected
Africa:
On the
Verge of a
Digital
Revolution
Nigeria
33%
Google confidential | Do not distribute
Mobile
Relevance
Culture
Dig
ital T
ren
ds
Google confidential | Do not distribute
MobileAfrican Insights
Google confidential | Do not distributeSource: Everywhere/Thing/One http://goo.gl/EcaF0F
Mobile is no longer a trend. It is a Fact!
Android activations every
day (source: Google)
of devices sold in 2012 were
smart devices (source: Gartner)
37%
84%
60%
57%
55%
44%
38%
38%
34%
31%
Maps
Weather
Music
Social Networking
Sports
Retail
Newspapers
Total Internet
Online Gaming
of Internet time now on mobile
devices (source: ComScore)
PC Mobile
40% 1.7M70%
1Bn
Google confidential | Do not distribute
Everywhere
From 'mobile-first' to 'mobile-only'.
Source: Everywhere/Thing/One http://goo.gl/EcaF0F
Google confidential | Do not distribute
Tablet CafeDakar, Senegal
Google Confidential and Proprietary
Substantial growth in Smartphone queries
*
* Mobile devices with full bowsers = Smartphones
Google confidential | Do not distribute
South Africa is NOW a Smartphone Economy
Google confidential | Do not distributeSource: Informa Telecoms and Media, Mobile Broadband in Africa
Nigerian mobile broadband subscriptions will
exceed South Africa in 2014
Google confidential | Do not distribute
AccessGoogle’s Activity in Africa
Google confidential | Do not distributeSource: http://manypossibilities.net/african-undersea-cables/
African Undersea Cables
2001 2014
Google confidential | Do not distributeSource: External Pitch Templates: Cross Device Search Strategy http://goo.gl/kPcwsS
Google Infrastructure
Peering and caching
Google confidential | Do not distributeSource: Engadget feature, http://goo.gl/Jxd230
TV White Spaces
"The reality of what's possible
when connecting entire villages,
cities, countries and continents to
a stable, high-speed internet
connection is nothing short of
breathtaking."
Darren Murph, Engadget
Google confidential | Do not distributeSource: External Pitch Templates: Cross Device Search Strategy http://goo.gl/kPcwsS
Google confidential | Do not distribute
RelevanceAfrican Insights
Google confidential | Do not distribute
50% of F500 companies will have context
aware initiatives in 2013 (source: Gartner)
Suggest + Assist. Google Now harnesses a
variety of data streams to enable an enhanced,
'personalised' sense of the world.
Mobile devices know who you are, where you are and what
you're doing ... so you receive insights when you need them.
:: Information and People are connected
:: Information self-organizes for faster retrieval
The epitome of relevance is Suggest and Assist
Source: Everywhere/Thing/One http://goo.gl/EcaF0F
Google confidential | Do not distribute
Early movers in Africa actively build out the
supporting infrastructure they need to be
successful
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http://afrinollyshortfilmcompetition.com/
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http://www.jumia.com.ng/
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http://www.konga.com/
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http://www.m4jam.com/
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http://www.getafricaonline.com/
Google confidential | Do not distribute
http://www.alexa.com/topsites/countries/SN
1. YouTube
Source: Alexa Top Sites, 17 Sep 2013, http://www.alexa.com/topsites/countries/SN
YouTube Confidential and Proprietary
U V
Y0Y, YouTube Search Query Growth. (2012 – 2013) All countries combined* 86%
is the #2 most popular Search Engine in Sub Saharan Africa
YoY Growth
YouTube is the world’s number one destination for online video, with users watching more than 6 billion hours of video
monthly. Whether you’re a big brand or a local retailer, everyone can run an ad campaign on YouTube and reach this huge
audience.
7.2 Mil
Google confidential | Do not distribute
YouTube Online Partners
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CultureGoogle’s Activity in Africa
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Google Developer Groups
Hackathons
Google Business GroupsMap Ups
Student Ambassadors
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Google confidential | Do not distribute
Tomorrow’s workplace technologies are being decided today
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Google supports entrepreneur organisations in Africa
Google confidential | Do not distribute
Thank You+Brett StClair
@Brett_StClair