Jake Hird

Senior Research Analyst

@Jake_Hird jake.hird@econsultancy.com

Digital trends and their

impact on content marketing

2012 and beyond

Please note:

Sample presentation only.

Please download the full

presentation from:

http://econsultancy.com/reports/digital-

trends-and-content-marketing

| Content marketing: Technology-driven trends | 3

Econsultancy 100+ events a year

100,000+ Global members

300,000+ site visits per month

3,000+ people trained each year

| Content marketing: Technology-driven trends | 4

Digital has fragmented the channels...

| Content marketing: Technology-driven trends | 5

... While simultaneously linking everything together.

| Content marketing: Technology-driven trends | 6

“Content marketing is the only marketing left”

- Seth Godin

| Content marketing: Technology-driven trends | 7

The internet of things is creating a new framework of connectivity

| Content marketing: Technology-driven trends | 8

Thanks

Jake Hird

Econsultancy

@Jake_Hird

jake.hird@econsultancy.com

http://econsultancy.com

Please note:

Sample presentation only.

Please download the full

presentation from:

http://econsultancy.com/reports/digital-

trends-and-content-marketing

| Content marketing: Technology-driven trends | 10

Credits •Claudio Andres http://www.flickr.com/photos/catr/414602207

• ganesha.isis http://www.flickr.com/photos/ganesha_isis/4439563089

• Styggit http://www.flickr.com/photos/brooks-bilson/3004797688

• Horia Varlan http://www.flickr.com/photos/horiavarlan/4270078348/

• Greencolander http://www.flickr.com/photos/greencolander/3139962452/

• Ariaski http://www.flickr.com/photos/roberto8080/4669470197/

• Psiaki http://www.flickr.com/photos/pmiaki/5107420450/

• Magnet 4 Marketing dot Net http://www.flickr.com/photos/vanmarcianoart/6076488268/

• highlander411 http://www.flickr.com/photos/highlander411/2203029641/in/photostream

• Wright Way Photography http://www.flickr.com/photos/wrightwayphotography/6287772067/

• Landrovermena http://www.flickr.com/photos/landrovermena/5257088199/

• Peter Rivera http://www.flickr.com/photos/riverap1/3687749168/

• Phu Son http://www.flickr.com/photos/phuson/88507949/

• Reynardo http://www.flickr.com/photos/67507070@N00/6283278098/

• Kodomut http://www.flickr.com/photos/kodomut/3728718035/

• John-Morgan http://www.flickr.com/photos/aidanmorgan/4126708151/

• Pasukaru76 http://www.flickr.com/photos/pasukaru76/4672433373/

• Miggslives http://www.flickr.com/photos/miggslives/6196828043/

• Whatleydude http://www.flickr.com/photos/whatleydude/4080714461/

• kevin dooley http://www.flickr.com/photos/pagedooley/2460771583/

• Hazel Motes http://www.flickr.com/photos/greg_scales/2325476895/

• Grepsy http://www.flickr.com/photos/grepsy/3905033648/

• Ebelien http://www.flickr.com/photos/-ebelien-/4045784531/

• lu_lu http://www.flickr.com/photos/_lulu/3181743037/

• hdzimmermann http://www.flickr.com/photos/hdz/5623651313/

• knezeves http://www.flickr.com/photos/8729549@N08/528199341/

•Lee Odden, "Optimize: 5 Essential Customer Touchpoints” http://www.toprankblog.com/2011/08/optimize/

•Russell Ackoff, "From Data to Wisdom", via http://www.systems-thinking.org/dikw/dikw.htm