digital trends in turkey
TRANSCRIPT
March 2015
Business Proprietary & Confidential
DIGITAL TRENDS IN TURKEY
1March 23, 2015
We Measure the Digital World
Every Website Every App
Traffic Trends Desktop & Mobile
Referring Traffic
Keywords
Advertising Analysis
Popular Pages
Downloads estimation
Active Users
Engagement per app
Retention Analysis
App store optimization
200+ Countries
Crawler(2.5B page/mo)
International Panel(The biggest panel in the world )
Direct Measurement(Learning Set)
ISP Data(Global Diversity)
How We Do It
Engagement CategorizationTrafficRanking Technologies
Data source integration
Big data processing
Machine learning algorithms
Our Company
Global Representatives
London Moscow Tel Aviv New York Tokyo Dubai Brazil
2009 120 $40MCompany
Founded
Employees Investments
Turkey Online Feb 2015
Turkey: Global Internet Giant
Business Proprietary & Confidential 6
Turkey: Global Internet Giant
Business Proprietary & Confidential 7
News Trends
Turkey: Massive Online News Consumers
Business Proprietary & Confidential 8
Turkey: 10.68%
UK: 9.45%
Germany: 8.92%
Russia: 9.38%
Percentage of Total Internet Traffic to News and Media Sites
Turkey: Massive News Consumers
Business Proprietary & Confidential 9
30% of Top 20 Sites are News and Media – double the rate of other large countries
Business Proprietary & Confidential 11
E-commerce
Trends
Most Shopping is Local, but…
Business Proprietary & Confidential 12
Big Foreign Companies are Growing Locally
13
Amazon.com
USA Traffic
Amazon.com
Turkey Traffic
Big Foreign Companies are Growing Locally
Business Proprietary & Confidential 14
eBay.com
USA Traffic
eBay.com
Turkey Traffic
Turkey is a Very Important Market for AliExpress
March 23, 2015 Business Proprietary & Confidential 15
Country Traffic Share of Disp Ads
Turkey 58.52%
Spain 52.65%
Brazil 49.62%
Russia 17.22%
United States 12.87%
How Important is Local in Turkey?
Business Proprietary & Confidential 16
Local Industry Leader Vs Top Foreign Players (Turkey)
March 23, 2015 Business Proprietary & Confidential 17
Local Industry Leader Vs Top Foreign Players (Greece)
March 23, 2015 Business Proprietary & Confidential 18
Local Industry Leader Vs Top Foreign Players (Italy)
March 23, 2015 Business Proprietary & Confidential 19
March 23, 2015 Business Proprietary & Confidential 20
SEO is Crucial for Turkish e-
commerce
Traffic Source for Shopping Websites
Turkey
Global
Average
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
Turkey UK USA
Search Traffic
Search Reliance for Shopping
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
Turkey UK USA
Chart Title
Search Traffic Direct Traffic
Search vs. Direct
March 23, 2015 Business Proprietary & Confidential 25
2014 Winners & Losers
2014 Winners
March 23, 2015 Business Proprietary & Confidential 26
# Site CategoryCurrent Country
RankChange Since
20131 fullhdfilmizle.org Movies 69 ↑ 5912 n11.com Shopping 54 ↑ 3943 aliexpress.com Shopping 89 ↑ 2304 cumhuriyet.com.tr News and Media 58 ↑ 2285 karnaval.com Music and Audio 70 ↑ 1966 onedio.com News and Media 53 ↑ 1067 startv.com.tr TV and Video 51 ↑ 508 sozcu.com.tr News and Media 21 ↑ 489 morhipo.com Clothing 72 ↑ 28
10 linkedin.com Social Network 56 ↑ 2111 imdb.com Movies 35 ↑ 1912 osym.gov.tr Education 49 ↑ 1713 instagram.com Social Network 16 ↑ 1614 isbank.com.tr Banking 41 ↑ 915 wikipedia.org Dictionaries and Encyclopedias 12 ↑ 416 yandex.com.tr Search Engine 8 ↑ 3
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