digital trends - november 2016

20

Upload: schbang

Post on 18-Feb-2017

46 views

Category:

Marketing


3 download

TRANSCRIPT

Slide 1

1

Digital Trends that create a Bang!

This is just a place holder for what the insight is for.This needs to be replaced.This is just a place holder for what the insight is for.This needs to be replaced.

Internet Milestone: Mobile Browsing Surpasses Desktop for First Time!

Source: https://socialmediaweek.org/blog/2016/11/internet-milestone-mobile-surpasses-desktop/ In India, mobile is the preferred way of accessing the web, with 75% of internet usage taking place on mobile phones and tablets.

Therefore, make sure your website, videos, social media posts etc. are all mobile and tablet friendly!

Topical Posts on Digital PlatformsCreating a post on social media around topical events e.g. Olympics, Diwali, Demonetization etc. is a form of traditional advertising method that embraces current events to relate to the audience. Brands are increasingly using this method for its several benefits, such as: increased traction, creating a Twitter Trend, showing their audience their creative/funny side, improve SEO ranking etc.

The following slides feature some good examples of topical posts done by Schbang and other agencies

SectionSlide Title 1This is just a place holder for what the insight is for.This needs to be replaced.

BBLUNT / Godrej Natures BasketFor Clever Product Integration

NavratriHalloweenChildrens Day

DemonetizationThanksgiving

Trump Wins Election

Good KnightFor Festivals & Current Events

Amul (The brand most famous for their topical posts)Matters of National Urgency

Tribute to the soldiers who lost their lives in the Pathankot terrorist attacksState Water Crisis and Indian Premier LeagueDeonar fire leaves Mumbai fuming.Drought in MaharashtraSource: https://www.socialsamosa.com/2016/07/legendary-creatives-amul/

OreoCelebrate Anniversary of Global Events & Inventions

Real-Time Reaction on Facebook Live Videos

SectionSlide Title 1This is just a place holder for what the insight is for.This needs to be replaced.

Real-Time Reactions on FB Live Videos

Thanks to the US Elections, this has become the hottest new trend on digital!Ixigo, an online travel search engine, has used this feature to ask their audience a simple question: Window Seat or Aisle Seat?

Check out screenshots from their experiment:

They made it interactive by having the window seat and aisle seat move forwards and backwards (screenshots 1 & 2), as well as planes flying in and out of the screen (screenshot 3)

Watch the whole video here: https://www.facebook.com/ixigo/videos/10154763829163270/

The link below shows a step-by-step process of creating real-time reactions on FB live videos:https://www.youtube.com/watch?v=FcGLVDG0pqE How can our brand use real-time reactions for audience engagement?

Improvement to Google Analytics

SectionSlide Title 1This is just a place holder for what the insight is for.This needs to be replaced.

Know what pages of your website is attracting visitors!

Source: https://blog.kissmetrics.com/unlock-keyword-not-provided/ Organic search data was incomplete till date. An increasing number of results in this part of Analytics are listed as not provided. Finally, there is now a way to decode the intent of the user visiting a site.

Method to unlock not provided results (Dan Barkers e-consultancy blog):

In your Analytics account, head to Admin, then Profiles.Click the name of the profile you want to work with, and select the Filters tab.Create a new filter in your Analytics account:The purpose of this filter is to extract the not provided terms.

Extract the URL and rewrite the two in place of the original not provided text.

Although this doesnt reveal the exact keyword, it can help you to understand where that traffic is going.

One area where Google Analytics frustrates SEO experts is the organic search terms report.13

Instagram Introduces New FeaturesLive VideosDisappearing Photos & Videos

SectionSlide Title 1This is just a place holder for what the insight is for.This needs to be replaced.

Feature 1: Live Videos

Source: http://technology.inquirer.net/55983/instagram-launches-live-video-disappearing-photos-features

Stories was introduced a few months ago to better allow Instagram users to share and interact with followers. The feature has been enhanced to introduce Live Videos!How does it work?Swipe right on Instagram to open the camera, and tap on the Start Live Video button. User doing a live broadcast will get the tag LIVE under their profile picturesFollowers are sent notification of the users live videoUsers and followers can interact during the broadcast through comments

(Feature will be rolling out globally over the next few weeks)

Feature 2: Disappearing Photos & Videos

Source: http://technology.inquirer.net/55983/instagram-launches-live-video-disappearing-photos-features http://indianexpress.com/article/technology/social/instagram-gets-live-video-adds-disappearing-photos-and-videos-in-messages-how-to-use-4389086/ How does it work?Disappearing photos/videos have to be created in the Stories tabCan be sent to either individuals or group of friends, but only people who follow youUnlike regular messages, they will disappear from the recipients inbox after being seenNotification sent to sender if the image/video has been replayed or screenshot

Lets users send photos and videos through direct messagesHow can you see disappearing photos/videos?They all appear in a bar at the top of your private inbox Tap the ones with blue rings to see what your friends have sentIn a group, you can see who has seen it, and everyones responses, in a slideshow format

Is Instagram ready to fully replace Snapchat?

This is just a place holder for what the insight is for.This needs to be replaced.This is just a place holder for what the insight is for.This needs to be replaced.

Coming Soon to Instagram: Shoppable PhotosCurrently being tested on a small group of iOS users in USA

SectionSlide Title 1This is just a place holder for what the insight is for.This needs to be replaced.

Instagram is heading towards a more e-commerce friendly direction!

Source: https://socialmediaweek.org/blog/2016/11/shoppable-photos-instagram/

The IdeaUser taps on a shoppable photoA tag will appear showcasing up to 5 products and their prices Once selected, more details will appearUser can click on Shop Now link to be redirected to the product page on the brand websiteCheck out a demo for the test version:https://vimeo.com/189697605

(More details on this once the feature goes live in India)

Thank You

This is just a place holder for what the insight is for.This needs to be replaced.This is just a place holder for what the insight is for.This needs to be replaced.