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DIGITAL MARKETING LANDSCAPE
2016 WINDOWS & DOORS STUDY
WINDOWS & DOORS INDUSTRY STUDY 2016 Page | 1
Who Dominates Window & Door Search Results inAmerica? Or Miami? Or in your Market?
WINDOWS & DOORS, a new study just released by Augurian, examines the U.S. Windows and Doors industry to see which brands have the most visibility.
The Full Report Includes:
• The most comprehensive keyword research ever conducted for the windows and doors industry
• The top keywords your customers use when searching for your products online
• The most valuable keywords by market geography
The following pages will give you a
sampling of our study revealing which
brands are winning nationally. Now
just imagine having this kind of
data for your local market!
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The top companies in the windows and doors industry are included in the study. Over 2,000,000 monthly searches and over 3,000 domains are also included.
Sampling of companies included in the research study
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Big box retailers rule the top spots.
Which brands have the most visibility in the top 3 search positions nationally?
Home Depot ranks in the top 3 spots for over 70% of the search volume. Andersen is the top manufacturer ranking in the top 3 spots, followed by Pella and JELD- ‐WEN.
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Monthly Search Volume
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Challenger brands are fighting to stay on page 1
Which brands have the most visibility below the fold of the first page of search results nationally?
Those who don’t rank in the top 3 spots end up below the fold. Challenger brands have to contend with retailers and manufacturers as well as web properties like YouTube, Wikipedia, and Facebook, among others, that are pushing them down the first page or to page 2 of the search results.
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Content creators own page 2 and beyond.
Which brands have the most visibility on the 2nd page of search results nationally?
Most people never click beyond page 1 of the search engine results. If they do in this category they’ll most likely find content created by sites other than manufacturers and retailers.
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Opportunity
Which manufacturers are winning the share of voice battle nationally?
Because the “Top 3” results are distributed between many brands, there is opportunity for brands to be proactive and capture more search volume.
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Top 3
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KEY
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When you order a customized study for your market you’ll get the keywords used in your market!
DOOR CATEGORY WINDOW CATEGORY
Screen Doors Replacement Windows
French Doors Bay Windows
Front Doors Casement Windows
Storm Doors Storm Windows
Exterior Doors Egress Windows
HUNDREDS MORE! HUNDREDS MORE!
Top Keywords!
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Your Customized Market Report!
Know Your Market!
• See specifically where your competition is beating you
• See what categories and keywords competitors are ranking for
• Get data on hundreds of domains ranking for the Windows and Doors categories
• The data from this study cannot be found anywhere else
Lead Your Market!
• Missed Opportunity of your website in your market – know exactly how well you’re performing and the best keywords to capture more online visibility in your market
• Keyword Level Detail (volume/rank) for 5 domains of your choice – know how well your competitors are doing in your specific market
• See data broken up into sub- ‐categories to help you understand and target specific areas of interest
• Capture more customers and grow your online visibility
📋📊
DIGITAL MARKETING LANDSCAPE
2016 WINDOWS & DOORS STUDY