digital winners 2013: richard steiber mt gx at digital winners
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Digital Winners 7-8 November: From TV to Google glass - Innovation with MTGx, Rikard SteiberTRANSCRIPT
11/17/13%
1%
CREATING SHARABLE MAGIC MOMENTS CROSS SCREENS AND MEDIA
A CONVERSATION
Rikard Steiber, MTGx
2%
11/17/13%
2%
CREATING SHARABLE MAGIC MOMENTS CROSS SCREENS AND MEDIA
A CONVERSATION
Rikard Steiber, MTGx
11/17/13%
3%
Today’s consumer behavior is changing
4C GENERATION
CURATION 76% share content on Facebook
CONNECTION 91% sleep with or next to their phone
CREATION 67% upload photos they have taken
COMMUNITY 88% maintain a profile on a social
%%
We are moving to a mobile first world
Today 13% of global internet traffic come from mobile 1.3 million Android devices activated daily 120 million tablets
2009
1% of global internet traffic came from mobile devices 10 million Android phones had been sold A year away from the first iPad
%%
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4%
7%
SEARCH
SOCIAL NETWORKING
GAMING
WATCH VIDEO
READ NEWS/MAGAZINES
USE COUPONS
73%
66%
62%
46%
35%
18%
Switching between multiple screens
8%
11/17/13%
5%
Video is moving to digital across screens fast
2007 Cats on skateboards and many rights issues High storage costs and low broadband % High production costs and low monetization Limited mobile video
Today
1B Unique users/month 4B hours watched every month 100 Hours of video uploaded/min 40% of all video views on mobile 500 Years of YouTube videos watched on facebook each day
1,700,000,000+
%%
The 4Cs are all content creators & publishers
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6%
How YouTube drive additional value? Example: The Ellen Show with 6,5M!subscribers, 2,135M !views
%%BEFORE:%
Build%brand,%drive%traffic,%%moneAze%last%season%
DURING:%Discovery,%viral%highlights,%
extras,%traffic,%moneAze%clips%
AFTER:%MoneAzaAon,%drive%traffic,%cross%promote%new%shows%
Trans media approach to engage audiences Example: The Ellen Show with 6,5M!subscribers, 2,135M !views
The web - from links of pages to links of people
2007 6% of time spent online on social media sites and social still a niche phenomena MySpace 2X size of facebook and Google did not get social Social sites was a closed community of people
Today +20% of time spent on social media and +1.5BN have a social media profile (7/10 Internet users) facebook with +1BN users and Google now bigger than Twitter Social are open platforms that connects people across services
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7%
Social is a platform powering other services
Social is a platform powering entertainment
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8%
The 4Cs want to engage and participate
CREATING SHARABLE MAGIC MOMENTS CROSS SCREENS AND MEDIA
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9%
GoPro – co-creating sharable magic moments
“GETTING YOU CLOSER TO THE CONTENT YOU LOVE THE MOST”
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10%
X-factor: “A special talent or quality” or “A variable in a situation that could have the most significant impact on the outcome”
xPLAY (World Class VOD) Viaplay TV play Sports
xVENTURES (Build Portfolio of Services) Music Games Like.TV
xCREATIONS (Digital Productions) Mobisodes Webisodes TV extensions
xLABS (Digital Development) Web / Apps Social Sign-on
MTGx is already up and running
ViaPlay Premium VOD TV, Movies and Sports
Free VOD TV Channels Ad Financed Services
Free VOD Sport Clips Ad Financed Service
Free Social Music Ad Financed Service
Mobile TV Companion 2nd Screen Application
Download Games Store Transaction Service
Klipster Coupon Service Online to Store App
Free Music Streaming from radio channels
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11%
MTGxPLAY Future of Entertainment
xPLAY – reshaping premium entertainment
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12%
xPLAY – future of TV entertainment
xPLAY – reshaping sport entertainment
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13%
xPLAY – reshaping music entertainment
xPLAY – reshaping 2nd screen entertainment
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14%
xPLAY – reshaping 2nd screen entertainment
xPLAY – reshaping gaming entertainment
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15%
MTGxVENTURES Build a portfolio of new services
MTGx PITCH 60 TV Channels 35 Countries TV Operator Digital – Video/Mobile/Social Sales Force TV Production
INCUBATOR Establish presence in start-up communities around the world: US, SE, UK and DK? Attract start-up ideas, JVs and talent to build the future of entertainment Support with resources from MTGx to speed up time to market and success
xVENTURES office in San Francisco (Photo:%Rhonda%Abrams,%USA%TODAY)%
xVENTURES – partnership with Valley start-ups
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16%
MTGxCREATIONS Creating digital first experiences
32%
Food Home Game
xCREATIONS – creating new digital experiences
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17%
xCREATIONS – creating digital first experiences
MTGxLABS Building the platform
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18%
35%
xPLAY (World Class VOD) Viaplay TV play Sports
xVENTURES (Build Portfolio of Services) Music Games Like.TV
xCREATIONS (Digital Productions) Mobisodes Webisodes TV extensions
xLABS (Digital Development) Web / Apps Social Sign-on
“GETTING YOU CLOSER
TO THE CONTENT
YOU LOVE THE MOST”
11/17/13%
19%
MTG - Shaping the future of digital entertainment