digital winners 2014: are traasdahl, tapad
TRANSCRIPT
© 2014 Tapad.
Telenor Expo
Unify Life Across Devices.
Drive Results.
Are Traasdahl
October 2014
2
Today’s consumers move
seamlessly across devices.
2 © 2014 Tapad.
In fact, up to 27 times every hour.
3
Purchasing
Across
Devices:
40% of
shoppers consult
3 or more
channels before
purchase4
Co-viewing:
40% of
tablet/smartphone
owners watch TV
with their mobile
device daily3
Device
Proliferation:
5.7 Internet-connected
devices per
household2
Let’s examine the data more closely:
© 2014 Tapad.
Sources: 1. NPD, March 2013; 2. Nielsen, “Cross Platform Report,” Q2 2012; 3. eMarketer, 2012; 4. Conlumino & Webloyalty, 2012.
Screen
Switching:
Digital Natives
switch screens
27x every
non-working
hour1
4
Put Simply…
© 2014 Tapad.
5
We are all
multi-tasking on
multiple devices
throughout
the day.
We are all
multi-tasking on
multiple devices
throughout
the day.
5 © 2014 Tapad.
6
While all this cross-device
connectivity is great for
consumers, it poses new
challenges for marketers and
publishers.
© 2014 Tapad. 6
7
Traditional marketing
technology depicts a
fractured view.
• Difficult to target users across devices
• Lack of cross-device analytics, attribution
• Broken content and commerce experience
for a consumer across screens
© 2014 Tapad.
Single-screen targeting solutions give a misleading,
incomplete view of consumer:
7
8
So how does Tapad
solve this problem?
© 2014 Tapad. 8
9 © 2014 Tapad.
10
Do Advertisers and Publishers Want Cross Screen? We are trusted
by half of the Fortune 500 Marketers and Agency Trading Desks:
© 2014 Tapad.
FIN
AN
CIA
L
RE
TA
IL
TE
CH
NO
LO
GY
T
RA
VE
L
AU
TO
OT
HE
R
AGENCY TRADING DESKS
Strictly Confidential
11 © 2014 Tapad.
12 © 2014 Tapad.
13 © 2014 Tapad.
14 © 2014 Tapad.
15 © 2014 Tapad.