digital winners 2014: rob sandie vidiq
TRANSCRIPT
INTRO MARKET BACKGROUND TRACTION COMPETITION TEAM OPPORTUNITY CONCLUSION
We know YouTube & Social Video VERY Well
Analyze over 2 Billion Views Monthly Across 17k Authed YouTube Channels
22k Active Weekly Users On Chrome Extension
We Work Hands-On with the Best:
10k Facebook Integrations !
INTRO MARKET BACKGROUND TRACTION COMPETITION TEAM OPPORTUNITY CONCLUSION
Elusive Millennial
Video Technologist/ Entrepreneur
Brand and Media Clients
INTRO MARKET BACKGROUND TRACTION COMPETITION TEAM OPPORTUNITY CONCLUSION
10 Steps To Next Generation of Video Marketing
INTRO MARKET BACKGROUND TRACTION COMPETITION TEAM OPPORTUNITY CONCLUSION
1.
First Commercial 1941
https://www.youtube.com/watch?v=Ss6v5bpxODo
Create Something Mildly Entertaining !
Blast that in front of Millions
2. Deliver Amazing Content
“Is this valuable”
Let me like, tweet, share, remix.
Dislike, skip, disregard.
YesNo
"As we've found, sharing and social conversations are better overall
indicators of purchase intent than ad impressions.” - CEO Share This
3.
Work with People that Watch Videos
on Reddit
sept 24, 2014
sept 25, 2014
3.
Facebook Video Is HUGE
More Engagements than YouTube
4.
Brand Media
Media
“Red Bull is a media company that happens to sell energy
drinks”
Dietrich Mateschitz
Attract Customers Instead of Pushing.
60% of us say brands are important part of internets
repertoire of creative content.
vs. 52% 35-54 vs. 39% 50+
Netflix SuperBowl Advertisers
$3.8M per Episode $4M per 30 second advertisement
5.
We’ll block your ads anyways
41% of Millennials Use AdBlocking
Software
source: Adobe & PageFair
Adblockers Doubled in 2013 54M -> 121M
6.
Use our information, most of us don’t care.
“51 percent of millennials say they are willing to trade
some info for something of value”
http://annenberg.usc.edu/News%20and%20Events/News/130422CDF_Millennials.aspx
7.
Use that data for realtime video
creation process.
8.
Influencers & MCNs Can Help You w/
Massive Collaborations
9.
Upload when we are actively watching
content.
10.
