“To connect to people at the deepest level, you need stories.”

-Robert McKee

Introductions

What SOCIAL MEDIA is NOT?

What is SOCIAL MEDIA?

The Basics

The Basics

The Basics: Twitter

The Basics: Instagram

The Basics: Instagram

The Basics: Pinterest

The Basics: Pinterest

The Basics: Pinterest

The Basics: LinkedIn

The Basics: LinkedIn

The Basics: LinkedIn

The Basics: YouTube

The Basics

People living in cities spend the most time on Social Media, at 70% of the population. And women, on average, spend 9% more time on social networking sites than men. –Pew Research Center

How many Internet users? WORLD: 2.4 Billion. With a B. –Internet World StatsUS: 274 Million.

The Basics

The Basics

The Basics

The Basics

The Basics: LinkedInaka Facebook for professionals.

The Basics:You Tube

Developing Your Voice

Developing ContentBrainstorming Story Ideas

“In an age of 24/7 information, nothing dates faster than factual content. Properly executed stories, on

the other hand, offer the possibility of winning hearts as well as minds, while delivering an immersive

experience around your products, services and brand assets.”

-Robert McKee

Developing Content

Brainstorming Story IdeasCHARACTERS• Who in your organization are you

inspired by and why?• Success story?• Who do you work alongside? Do

companies support you? Community leaders? Who are they and what do they do?

EVENTS• Upcoming event. • History (anniversary, milestone, etc).

CONFLICT• What challenges do your or your

organization face? • How does your mission fit in with

current events. • How can people avoid getting into

conflict?

VICTORY!• What went well? Awards? • Why?

Developing ContentBrainstorming Story Ideas

Developing ContentBrainstorming Story Ideas

Developing ContentNow Let’s Dig Deeper!

Start with a mission. Your mission.

Who? What? When? Why? How?

The Facts.

National Month

of XXX

The Facts.

Current Events.

Historical Context.

Victory!

Tragedy & Hard Lessons.

Motivation.

Education.

Education.

Photos! Photos! Photos!Photos lead to more engagement – comments, likes, click-

throughs – than text or links alone. Period.

Photos…with people are even better!

Photos…with food & how tos!

Photos…with inspiration!

Photos…with inspiration!

Photos…with inspiration!

Photos…related to your brand!

Photos…related to your brand!

Photos…with a call to action!

Photos…with animals.But don’t be tempted to post too many things with

cute dogs. Content must be relevant to your audience.

Photos…with animals.But don’t be tempted to post too many things with

cute dogs. Content must be relevant to your audience.

Photos…with news.

Ask Questions.Fill in the blank. Captions. Get opinions.

Ask Questions.Fill in the blank. Captions. Get opinions.

InvitationsFacebook Events.

InvitationsFacebook Events.

Contests. According to Buffer, 35% of fans like a page to participate in

contest and 42% do so to get coupons and discounts.

Repurpose Content. Celebrate and use content that similar organizations,

stakeholders and loyal brands are using.

Short and Sweet.

Be Trendy…applies to Facebook, Twitter & Instagram.

#

How often should I communicate?

Facebook / Instagram: No more than 3 times per day.

Twitter / Vine: 8-18 times per day.

Blog: Consistently.

Developing Your Voice

Scheduling and Automation Tools

Scheduling and Automation Tools

Developing Your Voice

Developing Your Voice

Just about everyone is a blogger these days whether they realize it or not.

If you write something on Facebook and receive comments and feedback then you are a blogger.

Tweet a short sentence of 140 characters on Twitter and you are a micro blogger.

Upload a video to YouTube where you can obtain subscribers and elicit comments, then you are a video blogger.

-Jeff Bullas

Blogging Best Practices• Creating great content can position you as a

thought leader or expert in your industry.• It will enable you to build powerful business

networks.• Create online visibility in a crowded web universe

of over 500 million blogs and websites. Geoffrey Rush the Oscar winning actor said “In my career two things have been vital.. Credibility and Visibility.

• Provide a platform that will supercharge your learning. As you write and create you will learn.

Blogging Best Practices• Be consistent. • Keep it brief – 250 to 400 words. • Draw the reader in. • Use a quote. • Reveal compelling statistics. • Be personal and casual. • Give a look behind the scenes. • PHOTOS! PHOTOS! PHOTOS!• Link to other information on

your site.• Use guest Bloggers• Ask a question. • Seek engagement. • How To Lists. • Share it. Tweet it. Pin it. • Send to email subscribers.

InterviewsBrainstorming Story Ideas

Build a Plan

Sample Plan – Pre Blog Post

Sample Plan – Event Calendar

Sample Plan – Pre Social Media

Sample Plan – Post Blog Post

Sample Plan – Post Social Media

Sample Plan – Post Social Media

Sample Plan – Post Social Media

Sample Plan – Post Social Media

Sample Plan – Other Elements**which we go over in more detail in the DREAM.

BUILD. CONNECT. seminar**

• Pre event press release.• Pre event email blast to

stakeholders. • Pre event listing on online

event calendars. • Post event press release.• Post even thank you notes.

Developing Your Voice

Build a Plan

Dream. Build.

Connect.