digitale kundeoplevelser den 29. januar 2015 - anne lise kjaer, kjaer global

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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL

Family Holiday in Norway - Photo: Harald Brekke

Hyper-connectivity and over-consumption Mindfulness and meaningful experiences

BALANCING COMPLEXITY

San Francisco Museum of Modern Art - Rendering: Snøhetta

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Photo: School of Life London

Talkhouse Coffee – Source: Brain’s Coffee Spot

THE CAPITAL ‘P’ IN LEADERSHIP IS PURPOSE

Organisations need to rethink why they exist and why people should engage with them

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THE 4P BUSINESS MODEL

Engaging with People and Planet – with a Purposeful ethos to match – leads to better performance

RIGHT (Intuition & Vision = The Possibilist)

LEFT (Facts & Logic = The Pragmatist)

Whole Brain Thinking Model – Kjaer Global ©

1. SCIENTIFIC (Profit)

2. SOCIAL (People)

3. EMOTIONAL (Planet)

4. SPIRITUAL (Purpose) 2. SOCIAL

3. EMOTIONAL 4. SPIRITUAL

1. SCIENTIFIC

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4. SPIRITU

AL

3. EMO

TION

AL

2. SOC

IAL

1. SCIEN

TIFIC

Foodie Culture Health = Wealth Good Cause

Work/LifeBalance

BrandEngagement

Glocalisation PublicPolicies

Green Growth

ClimateChange

Hyper Urbanisation

CulturalConsumption

InclusiveDesign

TheReal Thing

IntelligentReduction

Smart Living

RisingEconomies

Happiness HuntingThe Good LifeMindfulness

SocialCapital

QUALITY OF LIFE

No AgeSociety

Free-RangeParents

5HGH¿QHGFamilies

Digital Natives

Female Factor

Global Citizens

Active Leisure

Education 4.0

CleanTech

CloudIntelligence

The Global Brain

DialogueDriven

The Big Society

ThinkingCities

BioRevolution

Creative Class

BetapreneurshipCollaborativeCommunities

InnovationHubs

HealthChallenges

CrowdedPlanet

Bio Diversity

Turbulent Markets

Considered Consumption

ResourceShortage

One PlanetLiving

Radical Openness

Purpose DrivenLeadership

Soft Power

Lifelong Learning

AuthenticStorytelling

UNIVERSAL AWARENESS

WELLBEING LIFESTYLE CHOICES & CONSUMPTION A BETTER WORLD

ORGANISATIONS

ENVIRONMENTPOLITICS & LEGISLATIONSECONOMICS TECHNOLOGY

COMMUNICATION SOCIAL STRUCTURES

NewModels

Enoughism

TREND ATLAS 2030+TREND ATLAS 2030+

2. SOCIAL 3. EMOTIONAL

4. SPIRITUAL 1. SCIENTIFIC

UNIVERSAL VALUES

CARING ORGANISATIONS

MEANINGFUL EXPERIENCES

POLITICS & LEGISLATIONS ENVIRONMENT

A BETTER WORLD

QUALITY OF LIFE

TECHNOLOGY ECONOMIC DRIVERS

PATCHWORK SOCIETY MULTI-CHANNEL COMMUNICATION

POSITIVE WELLBEING

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GLOBAL SOCIETY DRIVERS

* RADICAL OPENNESS

* DIGITAL TRANSFORMATION

* URBANISATION * SMART LIVING

* GLOBAL CITIZENS

* BETAPRENEURSHIP

* SOCIAL CAPITAL * THE GOOD LIFE

2. SOCIAL 3. EMOTIONAL

4. SPIRITUAL 1. SCIENTIFIC

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RADICAL OPENNESS - Total Transparency & Reputation Management

Companies are well-placed to make a positive difference to people’s lives when they are transparent

GE finalist - Best Fortune 500 Brand on Social Media 2014

beyondtransparency.org

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DIGITAL TRANSFORMATION - Easy Access & Multi-Channel

Tesco Home Plus IKEA Augmented Reality App

Digital transformation is not a destination but a journey in which technology is key to high performance Accenture Info graphic: Digital Transformation

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Cities are living, ‘intelligent systems’ fostering new behaviours, alliances and communities as they grow

URBANISATION - Mega Cities & Real-time Solutions Citymapper Best App 2014

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Electrolux SmartPlate

Nest.com

Smart technology will drive a better future, inviting people and businesses to collaborate for mutual benefit

SMART LIVING - Internet of Everything (IoE) & Meaningful Analytics

Concept iWatch

Google Glass

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GLOBAL CITIZENS - Hyper Mobility & Talent Rally

The right talent is the most critical factor to innovation and business growth according to 97% of CEOs

1985-2010 GLOBAL WORKFORCE 2.0

2010-2020 GLOBAL WORKFORCE 3.0

Source: Global Talent Rally, CIFS, 2010

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BETAPRENEURSHIP - Disruptive Innovation & Creative Communities

Entrepreneurship is key to personal autonomy, the welfare state, jobs, innovation and competitiveness www.ifixit.com

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Increasingly, design briefs and innovation concepts will evolve around new models incorporating the 4Ps

SOCIAL CAPITAL – Circular Economy & Sharing Communities

Source: thegreatrecovery.com 2013

Photo: Towards a Sharing economy: Collaborative Consumption , Published UK 2011

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THE GOOD LIFE - Betterness & Authentic Storytelling Photo: The School of Life London

As we redefine ‘Quality of Life’, the conventional way of measuring success is being challenged

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CONNECTING THE DOTS

‘ME’ Drivers

‘WE’ Drivers GLOBAL SUSTAINERS

INCLUSIVE VISIONARIES

CREATIVE COLLABORATORS

TECHNOLOGY OPTIMISERS

THE 4Ps

Mindset Map 2014 © Kjaer Global

People Planet Profit Purpose

ENGAGEMENT The Good Life

TRUST Radical Openness

Emotional Touch Points Rational Touch Points

MOBILITY Global Citizens

COLLABORATION Urbanisation

MULTI-CHANNEL Digital Transformation

ACCESS Smart Living

DISRUPTION Betapreneurship

COMMUNITY Social Capital

TRUST Radical Openness

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CONCLUSION

Developing future concepts that offer meaning and value – at every level – is key to success in the 21st century >>> 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL

Photo: IBM Smarter Cities campaign by Ogilvy

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PLAN THE FUTURE - BOOK A LONDON WORKSHOP kjær GLOBAL

THE BOOK EXPLORES - Key trend forecasting methods

- How to spot trends

- Using a Trend Toolkit

- How to create your own Trend Atlas

- Major trends to 2030+

- Future scenarios & tomorrow’s people

- Trend Management in action

- Industry case studies

[email protected]

digitale kundeoplevelser den 29. januar 2015 - anne lise kjaer, kjaer global

Marketing

scientific kjr global

snhetta kjr global

model kjaer global

digital transformation

social people

social capital

social media

emotional planet