digitalization, connectivity & digital natives - effects on education on the way towards 2020

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Digitalization, connectivity &

digital natives - effects

on education on the way towards

2020

Erik KruseStrategic Marketing Manager

Senior Expert consumer behavior

BMUMEricsson

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Erik Kruse HEAnet Erik Kruse 2009-11-12

John M. Richardson, Jr.

when it comes to the future, there are three kinds of people:

those who let it happenthose who wonder what happened

those who make it happen

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“A vision is not just a picture of what could be;

it is an appeal to our better selves, a call to become something more.”

Rosabeth Moss Kanter

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Technological revolution› Propagates in two different periods

Time20-30 years

INSTALLATION DEPLOYMENT

More efficiently solving old problems winners

among old players

Applying paradigm to innovate across society

new winnersSource: Professor Carlota Perez

Universities of Cambridge, Tallinn and Sussex

Broadband at turning point20-30 years

Turningpoint

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...the world is changing

DRIVING FORCES for new value creation...

ICT for competitivenessDigital Natives Climate Concern

Power shift Everything Connected Search for value

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digital natives

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Tom Anderson Vice President MySpace

if you want to see the future, look at how childhood has changed rather

than technology

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when I was young, I did NOT have

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changing norms

“if I've been to sleep and don’t have at least four messages when I wake up, I

feel no one loves me”

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Digital Natives

› The "digital natives" are born into digital technology.

› They are used to the instantaneity of hypertext, downloaded music, phones in their pockets – on 24/7, a library on their laptops/computers, connectivity anytime anywhere.

› They’ve been networked most or all of their lives. A constant connectivity to the net and their tribes. Constant conversations via SMS and IM.

› They have little patience for lectures, step-by-step logic, and “tell-test” instruction. RTFM (Not)

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= number of SMS sent during Chinese New

Year 2009

18 billion

Changing behavior

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multimedia and Multi Media› Individualization of products, content and services is continuing growing› Services become highly personal and a consequence of this is fragmentation of

products and services (i.e. more to choose from)

Media

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= time it would take to view all of the material

on YouTube.—Digital Ethnography, Kansas State University

March 17th 2008

412.3 years

Changing behavior

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changing media landscapeFrom one TV

TO multiple screens

From expensive and high barriers TO

entry to anyone with modem can publish and broadcast

From media companies decide what and when we consume (one-way flow)

TO “We decide!!” and we rip, burn, remix and share it and my schedule

dictates when/where I access media

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rupert murdoch

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40 hours of activity in average per day There is a clear trend of increasing multitasking behavior While using the Internet and mobile phone, the average user

engages in almost two parallel activities

Source: Ericsson Share of wallet study 2008/09

multitasking

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Changing approach to life

Text Text + image Information navigation Rich medialiteracy literacy literacy

Being told(authority based)

Discovery, experientialLearning

Internet and Hypertext

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Digital Natives› They are used to receiving information

really fast. › They like to parallel process and multi-

task. › They prefer their graphics before their

text rather than the opposite. › They prefer random access (like

hypertext). › They thrive on instant gratification.› They function best when networked.

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f r o m “t h e n e t w o r k”

t o N E T W O R K E

D

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knowledge management & transformed processes

increase collaborationraise awareness of “what we know”

increase responsivenessfaster communication

increase innovationreduction of IT costs

flat organizationflexibilitymobility

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Searching for value

...billions of connected screens and devices

UtilitiesHome

MediaTravel

Public

Business

NetworkedGrowth

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VirtualCubicland

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summing up

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networked people

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networked enterprises & institutions

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networked print

networked radio

networked television

networked gaming

networked video

networked music

networked healthcare

networked banking

networked houses

networked cities

networked education

networked everything

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the need of human oriented

understanding

the need and the importance of vision

it is not only about technology

...but it’s about...

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“A vision is not just a picture of what could be;

it is an appeal to our better selves, a call to become something more.”

Rosabeth Moss Kanter

digitalization, connectivity & digital natives - effects on education on the way towards 2020

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