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Forum TurisTIC April 2015 Digitalization, trends & topics in the global travel industry
DIGITALIZATION, TRENDS & TOPICS IN THE TRAVEL INDUSTRY
Now – Next – Later….
ITB Berlin
ITB Berlin Convention
eTravel World
Travel Technology Marketing & Distribution
Trends & Topics
Training & Employment Destinations
Spain
Germany
Asia-Pacific
Africa
Europe
Americas
Smart Cities
Media
Mobile Travel Blogger
Future Day Market Segments
Business Travel
PhocusWright@ITB
Conference
Responsible Tourism Economy Accommodation
Arabian Countries
Forum TurisTIC April 2015 Digitalization, trends & topics in the global travel industry
1. What is ITB Berlin?
160,000
186 countries
m2
5,700 journalists
175,000visitors
6.7billion sales volume
10,096 exhibitors
Forum TurisTIC April 2015 Digitalization, trends & topics in the global travel industry
2. What is ITB BERLIN eTravel World?
- Mixture of exhibition meeting and conference area - Travel Technology, Start-Ups, Travel Blogs,
Marketing, Social Media, Mobile etc.
Forum TurisTIC April 2015 Digitalization, trends & topics in the global travel industry
3. What is ITB Berlin Convention?
- Biggest industry conference - World‘s Leading Travel Think Tank - 23,000 participants - 200 sessions in 4 days Forum TurisTIC April 2015
Digitalization, trends & topics in the global travel industry
4. ITB BERLIN Convention - Trends & Hot Topics
- Vacation Rental (Air BnB) - Car Rental/
Transportation (Uber; BlaBlaCar…)
- Tour Guides & Services
Sharing Economy
New(?) Distribution Channels - Social Media - Peer 2 Peer - Blogs - Mobile
- Multi Modal Route Planning
- Semantic Marketing - Smart Search
- Mobile & Geo Based - Wearables - Big Data-Smart Data?
Digital Revolution/ Disruptive Technologies
Travel Technology
Forum TurisTIC April 2015 Digitalization, trends & topics in the global travel industry
4. ITB BERLIN Convention - Trends & Hot Topics Technology-Trends
Book
Experience
Reflect Dream
Plan Customers
Journey
NFC Mobile Smart Search Sharing I-Beacon Geo
based Wearables Semantic Marketing
…
Forum TurisTIC April 2015 Digitalization, trends & topics in the global travel industry
Summary and outlook „The convergence of social, local and mobile technology and content will be the next transformation step for the travel industry.“ (Albert Brenner, the Digital Transformation Group)
www.itb-convention.com
www.itb-berlin.com/etravel
www.youtube.com/ITBBerlin
Juliane Gaebler [email protected]
Forum TurisTIC April 2015 Digitalization, trends & topics in the global travel industry
SEE YOU AT ITB BERLIN 2016 9 -13 March!
GRACIAS
Forum TurisTIC April 2015 Digitalization, trends & topics in the global travel industry