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Digi Talk

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•  A monthly showcase of innovative executionsto educate, inform and inspire

•  Curated by CDMiConnect EDG members

•  Topics including: digital/social campaigns,apps/software, current trends, best practices… 

digitalk-0914

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What iS ALS?

http://www.alsa.org/about-als/facts-you-should-know.html!

Amyotrophic Lateral Sclerosis(aka Lou Gehrig’s Disease) !

ALS is a rare disease (< than 6,000 diagnosed per year) !

There is no cure (life expectancy is 2 – 5 years)!

No clear cause of disease!

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The Challenge

Record a video of yourself being doused with ice water and/or donate to the ALS Association!The video should mention the ALS challenge !

Post your video to Facebook nominating others to take the challenge !

Created by The ALS Association. Steps are as follows:!

Those who are nominated have 24 hours to take The Challenge themselves!

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http://www.alsa.org/news/archive/ice-bucket-challenge.html!

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Results $100 million raised as a direct result of the challenge (8/29) (During the same period last year, $2.8 million had been raised)!

!Over 3 million people have donated!!8,297,402 mentions in social media (9/8)!!Massive celebrity involvement!!Corporate & brand involvement !

http://knowledge.wharton.upenn.edu/article/ice-bucket-challenge-viral/ http://time.com/3222224/als-ice-bucket-challenge-donations-million/!

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How’d they do that? Simple & low risk!!Fun for participants, funny for viewers!!Great cause!!Viral component built-in!!Competitive & playful !!!

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A few of our favorites: •  Matt Damon (Toilet Water)

http://time.com/3181818/als-ice-bucket-challenge-matt-damon-uses-toilet-water/!!

•  2 Year Old Toddler http://time.com/3194634/ale-ice-bucket-challenge-toddler-nominates-dora-the-explorer!

•  Samsung Galaxy challenges the iPhone 5shttp://time.com/3174990/ale-ice-bucket-challenge-samsung-galaxy/!

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What is this?

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Wearables for babies The world's first sensing, learning, predicting baby monitor.!(Baby monitors have not significantly changed since 1937)!

!A wearable band for your baby, a smart charger and a mobile app work together to not only monitor more effectively but learn and predict your baby's sleep habits and optimal sleep conditions.!

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https://www.youtube.com/watch?v=slyXHix8hLg!

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How it works Advice is given to parents in the framework of push notifications. If a child has been waking a lot at night, for instance, the statistical model might see that the baby might benefit from going to bed 15 minutes later. So a parent would receive that tailored tip.!!It might deduce the optimal room temperature for sleeping based on a child's nap patterns and point out that lowering the temperature two degrees will help the baby sleep 20 minutes longer. Or if it senses elevated noise levels, it could warn parents that their child is going to wake up unless it's quieter.!!!!

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Sproutling Design

This generation of new parents are millennials. "They grew up with a smartphone in their pocket, so they're looking for technology to solve their problems," Spolin says. That's also why they ditched old product packaging tropes -- pink for girls, blue for boys, and pictures of smiling moms -- in favor of an organic, muted product. "We've worked hard to make it not look like technology," !

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Doctor’s Opinion

When they took the idea of a wearables for babies to pediatricians and OBGYNs, they got pushback. “They said technology in the hands of parents isn’t a good idea, because they don’t know that the heart rate fluctuates throughout the day, that it changes as they get older,”!

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https://www.youtube.com/watch?v=hlX_F1VKIdo!

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Bluetooth Low Energy technology that provides location-based information and services to iOS device

Beacons are small Bluetooth transmitters that interact with apps on your device when they come into range

ibeacons

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https://www.youtube.com/watch?v=aIiHfIG_rMQ!

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Uses •  Seat upgrades!

•  Registration!

•  Check-in!

•  Communication!

•  Payments!

•  Sales!

•  Menus!

•  Messages!

•  Reminders!

•  Auto-actions!

•  Gamification!

•  Location!

•  Content delivery!

•  Customer profiles!

•  Notifications!

•  Data capture!

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iBEACONS Takeaways •  Location based advertising!

•  Right content in the right context!!

•  Digital Content in a physical world!

•  Early phases of the technology!

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CONFIDENTIAL—For internal discussion only. CONFIDENTIAL—For internal discussion only.

Thank you!

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