digitally connecting epi

7/30/2019 Digitally Connecting EPI

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WHERE STRATEGY AND EXECUTION MEET

brandleverage

The Buzz on

Social

Mediama r k e t i n g


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Planning your social media presence What social platform(s) is best for you

Getting Started

Relevant Content Creation

Ways to increase fans Efficiency & Effectiveness

Staying competitive and & ahead of the curve

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Workshop Mindset


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Your Name

Business

Something about you Something about your business

What do you hope to gain from this workshop?

Introduction


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a litt le about TEG -storefront

Full Service Advertising Agency

Minority, veteran, woman owned

business

Steady organic growth of 28%

over last year

Brand Communications -personal i ty

Social Etiquette

Full Service Advertising andMarketing Communications Agencywith Digital Expertise

We are strategists first, focusing onROI and brand exposure

Social Media Strategists

Center of Excellence services fullyintegrated with both traditional andno-traditional marketing vehicles

Real-time reporting, tracking andmonitoring offered in all digitalservices

Design, programming and contentcreated by people who understandbrand development and identity,direct response marketing andeffective communications


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Facebook Customization


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Digital Management consists of

strategically organizing social data

that can be analyzed for leverage inthe execution of a branded social

voice.

Digital Marketing Managementaka Social Media

Our goal is to build loyal followers, position our

business in the market and build brand reputation.


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WHERE STRATEGY AND EXECUTION MEET

brandleverage

The Buzz on

Social

MediaChallenges


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Content

Engagement

Listening

Monitoring

Measuring Sharing

distribution &Promotion

Intelligence

Insights Sentiment

Influencing

What is Social Media? Analysis

Reputation

Community

Building

Branding

Training

Recruiting

Structure

Tools

TOOL FOR

CONVERSATION


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Success lies in the simple fact that it allowed us to

expand something we did anyway: socialize

Social media has given us the ability to break

through the geographic and physical barriers and

connect on an accessible 24/7-sharing platform withimmense outreach capabilities

Opportunities for revenue streams
http://reviewsmylife.com/6-social-communities-we-forgot-about/http://reviewsmylife.com/6-social-communities-we-forgot-about/


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True or False:

Content marketing is the same as Advertising?

Content as Advertising


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True or False:

Content marketing is the same as Advertising?

FALSE

Content resides on owned or earned media

Content marketing is pull rather than push strategy;

the content does not interrupt it attractsIf there is a media buy involved, its advertising


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True or False:

Social Media Strategies should be created with the end in

mind?


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True or False:

Social Media Strategies should be created with the end in

mind?

True:

Strategic planning provides insight on costs and

financial feasibility

Starts with the end in mind but always consider

aliment and monitoringThink about your team that will assist with execution

Try not to confuse strategy with marketing


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Time

Resources

Budget Customer Service

Platforms recommend start

out slow


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The Big Four, Twitter, Facebook, LinkedIn and

Google+.

They have had an incredible impact on almost allaspects of our lives social, economic and even

political.

A closer examination of The Big Four shows some

universal characteristics but their combinedsophistication and audience outreach have outpaced

literally hundreds of rival social networks
https://twitter.com/http://www.facebook.com/http://www.linkedin.com/https://plus.google.com/https://plus.google.com/http://www.linkedin.com/http://www.facebook.com/https://twitter.com/


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Brands must set goals and success metrics prior to

entering the game

Likes, tweets, social actions, reviewsetc

Whatever the medium know your metrics

Success look like?

Personality


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Platform Usage IIFM

Facebook A social utility that connects people with friends and others who work, study and live around them

Twitter Short sweet messages

LinkedIn Reputation building

YouTube Video Sharing

Yelp Product Reviews

Word Press

Blog

Content Sharing

Instagram An online photo-sharing/social networking services that enables the user to take picture and apply

digital filters and share them.

Pinterest A content sharing service that allows members to "pin" images, videos and other objects to their

pinboard

Google+ Multilingual social networking identify service; second largest social networking site in the world,having passed Twitterin January 2013.Google has described Google+ as a "social layer"

consisting of not just a single site, but rather an overarching "layer" which covers many of its online

properties.[5]

Blog A blog (a portmanteau of the term web log)[1] is a discussion or informational site published on the

World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse

chronological order (the most recent post appears first).
http://en.wikipedia.org/wiki/Twitterhttp://en.wikipedia.org/wiki/Google_plushttp://en.wikipedia.org/wiki/Portmanteauhttp://en.wikipedia.org/wiki/Bloghttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Bloghttp://en.wikipedia.org/wiki/Portmanteauhttp://en.wikipedia.org/wiki/Google_plushttp://en.wikipedia.org/wiki/Twitter


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1. Conversion Rate - # ofcomments and replies per post

2. Amplification Rate Thenumber of shares or retweetsper post

3. Applause Rates The numberof likes, favorites or +1 perpoststhese should be lookedat as endorsements

4. Economic Value the numberof times people go to your hub

or home base (storefront) to dobusiness with you.

Whats really good?

4 Social Media Measurements:

Aninash Kushik, Digital Marketing

Evangelist for Google


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SaaS

Manage content into one dashboard for streamlined

socialization

Posts on social platforms:

Facebook, Twitter, Pinterest,

Video Sharing on YouTube

Twitter Short sweet messages

Pinterest a picture is worth 1000 words LinkedIn Reputation building

Yelp Product Reviews

Tools & Innovation


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Social media marketing strategies

differ before and during your event

Audiences are dealing with a four-

Screen world; Tap social media to

help them focus on the screen that

most important for that moment

You need a strong and flexible

social media content hub

Clarify your social media strategy;

master the for key measures and

success will follow

Key Takeaways


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An airplane travelsfrom New York to

Chicago is off course

98% of the time,

however, still it gets

therewhy?

The pilot is always

adjusting his

destination in mind.

You must listen toyour best audience

and tweak what you

do to keep your

content in their sweet

spot.

Liz Strauss

Social web strategist


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Thank you

www.theexecutiongroup.com

www.facebook.com/theexecutiongroupwww.twitter.com/executiongrp

www.tegblog.com

www.linkedin.com/theexecutiongroup

Q&A
http://www.theexecutiongroup.com/http://www.facebook.com/theexecutiongrouphttp://www.twitter.com/executiongrphttp://www.tegblog.com/http://www.linkedin.com/theexecutiongrouphttp://www.linkedin.com/theexecutiongrouphttp://www.tegblog.com/http://www.twitter.com/executiongrphttp://www.facebook.com/theexecutiongrouphttp://www.theexecutiongroup.com/

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