digitally minded dc talk about user habits and decision making
DESCRIPTION
Here's a talk I gave to the first Meetup of Digitally Minded DC, about how habits are formed and changed, and when they are relevant (versus other types of user decision-making processes)TRANSCRIPT
Habits, Decision Making &
Technology
Talk at Digitally Minded DC
22 January 2014
Stephen Wendel @sawendel
It’s tim to manage your (lack of) money!
New Behavioral Research
Introductions
Habits
The wide wide world of decision making
Discussion
Next Up – Habits
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So what’s a Habit?
So what’s a Habit?
Adapted from ABC Model (eg Miltenberger 2011) and Duhigg 2012
What can they be used for? The good…
And the bad
How to Form ‘em, Take 1
Repetition,with
Consistency
How to Form ‘em, Take 1
Repetition,with
Consistency
How to Form ‘em, Take 2
Invest: change
the process itself
How to Form ‘em, Take 2
Invest: change
the process itself
Introduction
Habits
Wide Wide World of Decision-Making
Discussion
Next Up – The Wide Wide World
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Ain’t never gonna be a habit
Nor is this
There is so much more…
With different strategies to change them
Know which tactics to use
Component: To Do This: Try This:
Cue Cue Action Tell the User What The Action Is
Increase Power of Cue Create Clear Affordances
Increase Power of Cue Clear the Page of Distractions
Reaction Increase Trust Make Site Beautiful and Professional
Increase Interest & Trust Social Proof
Increase Interest & Trust Display Strong Authority on Subject
Bypass Automatic Rejection Be Authentic and Personal
Evaluation Increase Motivation Prime User-Relevant Associations
Increase Motivation Loss Aversion
Increase Motivation Peer Comparison
Increase Motivation Peer Competition
Increase Motivation Make the Rewards Vivid
Decrease Costs Default Everything
Decrease Costs Lessen Burden of User Action (cheat)
Decrease Costs Reduce information required for user to proceed (simplify)
Decrease Costs Avoid choice overload
Ability Increase Logistical Ability Implementation Intentions
Decrease Resource Constraints Automate
Increase Sense of Feasibility (Self-Efficacy) (Positive) Peer Comparison
Time Pressure Increase Urgency Frame text to avoid temporal myopia
Increase Urgency Remind of prior commitment to act
Increase Urgency Make it scarce Increase Urgency Make it time-sensitive
Introductions
Habits
The wide wide world of decision making
Discussion
Next Up – Discussion
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4
A Guide to this Stuff
http://bit.ly/changebehavior
Comments? Personal Stories?
@sawendel www.about.me/sawendel
Thank You!