digitally printed home textiles - a india perspective
TRANSCRIPT
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Leading the industry towards Innovation in Inkjet
Digitally Printed Home Textiles - A India
perspective
Aditya Chandavarkar Founder & CEO
Inkjet Forum India
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Presentation Structure
Indian Textile Industry
Home Textiles Snapshot
Adoption of Digital Textile Printing in India.
Case Study - DTP Home Textiles in India
Challenges/Suggestions
Conclusions
About us
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Indian Textile Industry
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65%
35%
14%Industria
l Producti
on
12%Exports
27%Foreign Exchange Earning
Contributes
3rd Largest Exporter
$ 223 bn
11% CAGR
=
Projected 2021
Source: Technopak4
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Projected Growth
Source: Technopak5
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Advantages
Manufacturing Flexibility
Multi-Fibre Raw Material Capability
Product Development/Design
Industry Competition – Promotes Innovation
Favourable Government Policies
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Integrated Textile Setup
India is amongst the few countries in the world which
have presence across the textile value chain.
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Favourable Market DemandSource: ET Retail
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Home Textile Snapshot
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Geographic Location of Home Textiles
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Snapshot – Home Textiles in India
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Source: Technopak, Welspun12
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Leading Home Textile Companies
$ 2 bn
$ 130 mn$ 270 mn$ 271 mn
$ 343 mn
$ 350 mn$ 548 bn
$ 594 mn$ 670 mn
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Adoption of DTP in India
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Current Scenario – MarketMarket size of textile printed digitally.
* Ink Consumption Average: 10 – 12 gm/lm
Annual Ink Consumption
$ 150 - 200 mn
500 - 6000 lm/day
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Current Scenario – Equipment
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OEM’s in India
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Current Scenario – Inks
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Ink Pricing in India
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DTP Home Textile in India
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DTP Home Textile in India
Digitally Printed Home Textiles make up
10 – 15 % of total digital textile landscape in India.
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India’s focus on mass production means the
economics of digital in home textiles don’t stack up ???
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Definition of Mass Production Changing ?
Before Now
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Interest in domestic markets for modern designs
Perfect vehicle for small /mid sized companies.
Lower product life cycle cost.
Lower cost of fabric manufacturing and processing.
Reduces impact on environment.
Positives
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Success Stories
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First Home Textile manufacturer to have a fully functional digital printing setup in India.
Digital Printed Output: 1.2 – 1.5 million lm/year
Products Manufactured:Curtains, Bed Linen, Upholstery,Wallpaper Technology:
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Technology Clients
US $75 million and it exports to regions across the world like North America, Europe, Australia, Japan and East Asia.
Digital Printed Output: 0.7 – 0.9 million lm/year
Products Manufactured:Cushions, Curtains, Kitchen,Table Linen & Throws
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Kabadi Shankarsa & Co.
Digital Printed Output: 35% of Total Production
Products Manufactured:Cushion Covers, Curtains, Kitchen,Table Linen & Scarfs.
Technology Clients
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Challenges/Suggestions
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Challenges
Understanding of DTP cost model
Marketing Strategy
Training & Knowledge of technology.
Confidence in Technology
Consistency in Pre/Post-Treatment of Fabrics.
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Recommendations
Skill upgradation/training for stakeholders
Responsibility from Technology Supplier – Technical service & support.
Change of Business Model/Mindset from PSPs
Design Combinations – Traditional Indian Art + Digital
Pigment ink based systems for Home Textile
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Exploring E-commerce
E-commerce in India will grow @ 75%
CAGR over the next decade, and likely
to reach US$ 60-75 Billion by 2020.
Home textiles very suitable products for
E-commerce channel
- No challenge on size / fit
- Less issues with “touch and feel”
- Easy to pack and ship
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Conclusions
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India has potential to utilise inherent strengths in
textile industry to become a leader in digital textile
printing
Training and Technical/Application Support
will be major catalysts for growth
Business’s need to re-think marketing and branding
strategies.
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