2005 2015

the world’s 3 MOST VALUABLE companies (by market cap):

$371BN

$362BN

$281BN

$647BN ($8.5BN)

$391BN ($6.6BN)

$358BN ($4.4BN)

(* 2014-Q4 earnings)

Not surprised, are you?

2005 2015

Speculating 2025?

$371BN

$362BN

$281BN

{Race to $1TN}

(* 2014-Q4 earnings)

2025

?

2 of today’s 3 largest companies are the face of digital.

are your customer’s “digital” in ways relevant to your business?

are you on top of it?

~ Independent hotel case study: revenue mix, 10 yrs -/+, 10 -

among Google’s most valuable asset: mapping content + more targeting tools

% of revenue online vs. offline 70/30 60/40 (CY15 YTD, 25% mobile)

% of online revenue direct vs. indirect ~65% our goal: 35%+

Independent Chain

we help independent hotels be proficient at “digital,” ...much like Hilton.

among Google’s most valuable assets: planet Earth topographical content

maps really matter to many businesses, certainly hotels.

yours?

2005 2015

our speculation 2025?

$371BN

$362BN

$281BN

Race to $1TN

(* 2014-Q4 earnings)

2025

?

2015 2025

...equally important speculation - who WON’T be around 10 years from now?

...because of?

...because of?

...because of?