digph2015 - mark siggaoat: practical tips for smes
TRANSCRIPT
PRACTICAL TIPS FOR SMEs GOING DIGITAL
Make extensive use of free online tools without losing your brand’s identity
TIP # 1
There’s still no substitute to having your own website as your professional business card.
Update your website as often as you would update your storefront
TIP # 2
TODAY’S SPECIAL OFFER
Plan 7999 offered at P4999 (24-months lockout)
• Unlimited Pages • Unlimited Revisions • 2-Years worth of Google AdWords • Up to 18,000 SMS Credits
Do you have a mobile optimized website?
a. YES b. NO c. ANO YUN???
POLL QUESTION
Advertise to your target market and prepare to discover new markets
TIP # 3
Location (Real-Time, Historical) Income
Age Education / Occupation
Subscriber Information
Subscriber Information (OS, Usage, Prepaid/Postpaid)
Marital Status Preferences
SMS ADS With over 27M Globe and TM subscribers opted in to get relevant ads, you’ll get the right and engaged audience to respond better to your offers.
HSMS LBS
Profiled (Demographics & Psychographics) ✓ Location ✓ Globe Base ✓ ✓ Brand’s Base
Conversation Feature ✓ ✓
HSMS LBS
Test, Track, & Refine
TIP # 4
Learn valuable insights from your campaigns before going full blast.
027517868
Family Den+stry
Differentiate customer acquisition and customer retention campaigns
TIP # 5
VS.
Your digital marketing tools today will not be the same digital marketing tools tomorrow
TIP # 6
Tip #6: Your digital marketing tools today will not be the same digital marketing tools tomorrow