digph2015 - mark siggaoat: practical tips for smes

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PRACTICAL TIPS FOR SMEs GOING DIGITAL

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Page 1: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs

PRACTICAL TIPS FOR SMEs GOING DIGITAL

Page 2: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs

Make extensive use of free online tools without losing your brand’s identity

TIP # 1

Page 3: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs
Page 4: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs

There’s still no substitute to having your own website as your professional business card.

Page 5: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs

Update your website as often as you would update your storefront

TIP # 2

Page 6: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs
Page 7: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs
Page 8: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs
Page 9: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs

TODAY’S SPECIAL OFFER

Plan 7999 offered at P4999 (24-months lockout)

•  Unlimited Pages •  Unlimited Revisions •  2-Years worth of Google AdWords •  Up to 18,000 SMS Credits

Page 10: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs

Do you have a mobile optimized website?

a.  YES b.  NO c.  ANO YUN???

POLL QUESTION

Page 11: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs

Advertise to your target market and prepare to discover new markets

TIP # 3

Page 12: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs

Location (Real-Time, Historical) Income

Age Education / Occupation

Subscriber Information

Subscriber Information (OS, Usage, Prepaid/Postpaid)

Marital Status Preferences

Page 13: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs

SMS ADS With over 27M Globe and TM subscribers opted in to get relevant ads, you’ll get the right and engaged audience to respond better to your offers.

HSMS LBS

Profiled (Demographics & Psychographics) ✓ Location ✓ Globe Base ✓ ✓ Brand’s Base

Conversation Feature ✓ ✓

HSMS LBS

Page 14: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs
Page 15: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs

Test, Track, & Refine

TIP # 4

Page 16: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs

Learn valuable insights from your campaigns before going full blast.

Page 17: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs

027517868

Family  Den+stry  

Page 18: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs

Differentiate customer acquisition and customer retention campaigns

TIP # 5

Page 19: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs

VS.

Page 20: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs

Your digital marketing tools today will not be the same digital marketing tools tomorrow

TIP # 6

Page 21: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs
Page 22: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs

Tip #6: Your digital marketing tools today will not be the same digital marketing tools tomorrow

Page 23: DigPH2015 - Mark Siggaoat: Practical Tips for SMEs