digtal markedsføring om 10 år
DESCRIPTION
Et lite foredrag om hva jeg tror om markedsføring og fremtiden.TRANSCRIPT
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DIGITAL MARKEDSFØRINGEirik Norman Hansen
Director of Business Development
søndag 29. august 2010
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99 52 35 57@EIRIKNORMAN
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman3
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman4
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman5
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Old school marketing:People accept things because they don't have a choice
- Information asymmetry- Communication obstacles- Power over media & tools
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
1.00090% 81%
2.265.000
38% 50%14%søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
søndag 29. august 2010
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søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
500 mill. Facebookbrukere70 mill. LinkedInprofilere
75 mill. Twitterbrukere600 tweets pr. sek
Blogospheren dobles hver 230 dag
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman11
Blog post fra kjente
Facebook posts fra kjente
Tweets fra kjente
Blog posts fra Brands
Facebook fra Brands
Felles community medlemmer
Brand produkt i community
Tweets fra Brands
Blog posts fra uavhengig blogger
Tweets fra uavhengig blogger
0 18 35 53 70
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
”the power of the user”
Social media are primarily Internet-based tools for sharing and discussing
information among human beings
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Den nye generasjonen av markedsføring handler om å forstå og respektere “the power of the user”
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
VI HAR TATT KONTROLL OVER:
tidverktøymediainformasjonegne og andres meninger
og erfaringer
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/inorman
KONTROLL OVER TID
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/inorman
KONTROLL OVER VERKTØY
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/inorman
KONTROLL OVER MEDIA
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/inorman
KONTROLL OVER INFORMASJON
500 mill. Facebook brukere70 mill. LinkedIn profilere
30 mill. Twitter brukere
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman19
?søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Vi må bygge inn merverdi i det vi leverer og i markedsføringen vi gjør
søndag 29. august 2010
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DIGITAL FOREDLING
søndag 29. august 2010
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© Creuna 22
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman25
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman26
BUY WEIGH SHARE DISCUSS WORKOUTMONITOR
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman27
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman28
+TRANSPARENCY
+EFFICIENCY
+CONVERSATION
+DESIRABILITY
søndag 29. august 2010
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IF YOUR PRODUCT LACKS EFFICIENCY, TRANSPARENCY, CONVERSATION OR DESIRABILITY- ADD IT DIGITALLY
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman30
Transparency
Help users to seek and share information on everything and everybody. Deliver valuable information in the right context, and stand stronger in a transparent world.
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman31
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman33
EfficiencyBuild digital solutions that give users time instead of robbing their time. Set users free. Make them efficient.
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman34
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman35
Conversation
Conduct a positive and helpful dialogue with the outside world. Listen closely and speak in a natural human tone. You will obtain greater value and social status.
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman36
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman37
Desirability
Make products and services smarter, easier, fun, innovative and attractively designed. Be the one that people will want to own, use and share.
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman38
søndag 29. august 2010
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HVA OM 10 ÅR?
søndag 29. august 2010
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© CreunaCreuna - 99 52 35 57
THE FUTURE OF THE SOCIAL WEB: IN FIVE ERAS
Era of Social Relationships
Era of Social Functionality
Era of Social Colonization
Era of Social Context
Era of Social Commerce
Jeremiah OwyangForrester Research
søndag 29. august 2010
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© CreunaCreuna - 99 52 35 57
ERA OF SOCIAL COLONIZATION (2009/10)
break down the barriers of social networks
allow individuals to integrate their social connections
blurring the lines between networks and traditional sites
søndag 29. august 2010
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© CreunaCreuna - 99 52 35 57
ERA OF SOCIAL CONTEXT (2010 - 2012)
recognize personal identities and social relationships
deliver customized online experiences
søndag 29. august 2010
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© CreunaCreuna - 99 52 35 57
ERA OF SOCIAL COMMERCE (2012 - )
social networks will be more powerful than corporate Web sites and CRM systems
brands will serve community interests
€
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Alt som kan bli digitalt kommer til å bli digitalt
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Alt og alle er online
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman46
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman47
Martin Deinoff
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Den nye generasjonen av markedsføring handler om å forstå og å respektere “the power of the user”
søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
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søndag 29. august 2010
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Eirik Norman HansenDirector of Business Development
CREUNA NORWAY
[email protected]@eiriknorman
+47 99 52 35 57
51
søndag 29. august 2010