dilg radio

7/29/2019 DILG Radio

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DILG RADIO


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OBJECTIVES OF DILG RADIO

To set up a nationwide public address

system using satellite radio broadcast for theDILG and ultimately for the President

To mix easy listening entertainment with DILGnews and public affairs

To cascade the nationwide broadcast down tothe municipality and barangay level

For Local Government Units to gain immediateaccess to DILG and National Government

officials

For LGUs to have a virtual community tolearn from each other about best practices ingovernance


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THE AUDIENCE

A nationwide public address system of the DILG (1,400

municipalities + 14, 000 barangay halls) = 15,400 sites

Estimated footprint Municipalities: 200 people/day x 1,400municipalities = 280,000 people/day

Estimated footprint barangay level: 20 people/ day x 14,000barangays = 280,000 people/day

The primary audience: LGU officials

The secondary audience: Constituents in and around themunicipal hall or barangay hall.


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THE TECHNICAL

PARAMETERSWill primarily be distributed through satellite radio

Has the option of being distributed through the internet

through a DILG radio website

Has easy listening piped in music mixed with news and

public affairs

Will initially roll out between 8:00 am 5:00 pm working

hours (with the option of being 24 hours)


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THE TECHNICAL

PARAMETERS

Will have video and audio technical capabilities (like teleradyo ofDZMM)

Technical set up for the municipalities and the barangays for free

ROI will be through advertisements spread over a 5 year period (Term ofPresident Noynoy Aquino)

Can be set up to narrowcast according to dialect (Taglish, Ilokano,

Bisaya, Cebuano, Ilonggo)

In the near future, Through OB van facilities, has option of live remotefeeds


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THERE ARE ALREADY

SIMILAR SET UPS:

Rai Rai Ken Radio (Japanese Restaurant)

Shakeys radio

Caltex Radio

Business establishments in the US and Canada, especiallymall and super market chains. The supplier is Sirius-XM

satellite radio with a subscriber listenership base of 20

million subscribers in the US.


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CORE PROGRAMS

Easy Listening Piped In Music

Presidents Hour

DILG secretary program

DILG undersecretaries programs

PNP chief program

League of Provinces program

League of municipalities

League of Cities

League of BarangaysLocal Government Academy on the air

OFWs

Negosyong Pilipino


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REVENUE STREAMS

Radio Ads

TV ads

Internet Ads

Events (sponsorships)

Guestings and interviews (Pay Before

Broadcast)


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COMPUTATION OF

DILG RADIO AD RATES

30 spots per hour (30 seconds per spot) x 9 hours x 20 days

x 12 months x 5 years = 324,000 spots

If capital outlay is around P50 million pesos, the cost of adsto recover investment over 5 years is P155 pesos per spot.

(at P3,000 per setup)

We can have different ad rates for radio and TV

We can have additional spots if we go more than 9 hours


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SAMPLE AD RATES OF

OTHER STATIONS USING

TRADITIONAL BROADCAST

FACILITIES (30 SECONDSPOTS)

Inquirer radio: P2,500 + VAT

DZMM: P13, 910 to P17,900 + VAT

Bombo Radyo Kalibo: P720 + VAT (cheapest)

Bombo Radyo Iloilo P5,400 + VAT (most expensive)

Radio Mindanao Network (RMN) Ormoc: P2,000+ VAT(cheapest)

RMN Cebu: P15,000 + VAT (Most Expensive)

RMN Davao: P7,000 + VAT (Midrange)


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DECISION POINTS

Roll Out Period (6 months)

Media Launch (PR)

Test Broadcast

Broadcasting Facilities

Pre Selling of Spots

Crew and Talents


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THANK YOU


13/13

4-5 a day per contractor/ x 30 days

60,000 dishes when shifted to satellite korea

Boxes and smart cards order time 30-45 days

Technical support

Sparing of about 10% of equipment

Radio frequency?

Internet radio

dilg radio

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