dimitrios chatzipolitis | elisabeth hertkorn. page 2 overview technological educational institution...

Dimitrios Chatzipolitis | Elisabeth Hertkorn


Overview

Technological Educational Institution of Larissa (GR)

FHWien – Studiengänge der WKW Vienna (AT)

Current trends for mobile marketing in tourism

Possibilities and chances

Benefits for the customers

Benefits for the tourism industry

www.fh-wien.ac.at

TECHNOLOGICAL EDUCATIONAL INSTITUTION OF LARISSA


Location and Facilities

T.E.I. of Larissa is located and operates in three major

cities, which are capitals in the respective prefectures, in

Thessaly: Larissa, Karditsa and Trikala. Larissa campus is

situated approximately 4km west of the city centre, on the

national motorway from Larissa to Trikala. The institution

facilities and fields spread out over an area of 400 acres

(120 ha), 1/4 of which are taken up by the following

buildings:



The main building block which houses administration

offices and the Schools of Technological Applications,

Health Care Professions, Agricultural Technology and

Business & Economics. Facilities include classrooms,

laboratories, Faculty offices, an auditorium and the library.



Detached buildings that house the departments of

Mechanical and Electrical Engineering, the department of

Tourism Enterprises and the department of Animal

Production, with classrooms, laboratories and Faculty

offices.



A multi-purpose building block with a well-equipped

conference centre and the student restaurant which has a

catering capacity of 3,500 people. Halls of Residence

Complex for student accommodation. Sports facilities that

include football, basketball, volleyball, tennis courts, etc.

and a well-equipped multi-sport gymnasium including a

basketball court and fitness centre.



The farm which comprises gardens and animal breeding

installations for the laboratory practices of the Agricultural

Technology School. The new Central Library building of

2,778 m2 in area which has just been completed in order

to meet the educational needs of T.E.I.



Building A, of 4,500 m2 in area, which has just been

completed and will house the departments of Project

Management and Informatics & Telecommunications

Technology.


Academic Year

The academic year starts on 1 September of each year and ends

on August 31 of the following year. The teaching year starts on 1

September of each year and ends on July 5 of the following

year, and is structured chronologically in two semesters, the

winter and spring semester. Each semester consists of at least

15 weeks of classes and is followed by two exam periods, each

of which lasts two weeks. The second exam period of the spring

semester takes place in the first two weeks in September of the

following academic year.


Department of Tourism Enterprises

Studies, on the one hand, cover core areas of science and arts such as

Economics, IT, Statistics, Law, Tourism Geography, Professional Ethics,

Foreign Languages, etc., as applied to tourism. On the other hand,

specialty areas are introduced, such as Hotel Software, Air ticketing,

Winery and Bar Operation, Travel Agencies and Hotel Management,

Conference & Banqueting Management, etc, focusing mainly on the

scientific field of Tourism Enterprise management, in terms of target

accomplishment, time and resources management, promotion and

advertising and human resources and materials management.


Career Opportunities

Hotels (management, guest accounts, housekeeping,

supply chain, etc). Travel agencies (management, ticketing,

tourism package promotion, tour leaders, etc). Catering

enterprises (restaurants, coffee shops, etc) in luxury

tourism resorts. Hotel and catering provisions in ships and

cruises. Conferences, leisure events and recreation.


Career Opportunities

They are also qualified to: Provide services to the Ministry of Tourism

Development and the Greek Tourism Organisation departments.

Prepare feasibility studies for the establishment or expansion of

tourism enterprises. Organize and promote local and regional tourism

development. Conduct market research regarding sales and financing

opportunities for tourism products and services. Manage and

supervise tourism enterprise personnel. Take up positions in

education according to legislation in force. Participate in research

committees of their expertise. Get promoted in the administrative

hierarchy.


Degree

According to Internal Studies Regulation, students become

graduates when they have: successfully attended all

course units and have accumulated at least 240 ECTS

credits, had their degree dissertation approved and

marked, and completed the six-month work placement.


Useful Contacts

Student Welfare

+30-2410-684431, +30-2410-684407, +30-2410-684393, +30-2410-

684430 (fax)

[email protected]

Student Restaurant

+30-2410-684403, +30-2410-684402

Health Care

+30-2410-684261

T.E.I. of Larissa, 411 10 Larissa, Greece


Photos from the Campus


FHWien

FHWien – University of Applied Sciences of WKW in

Vienna (Austria)Programmes in Management & Communications

www.fh-wien.ac.at

Elisabeth Hertkorn

Studies of Marketing & Sales (BA 2010 FT)


OrganisationWKO


Portfolio of Degree Programs


Key facts

2,400 students with 50% on a part-time basis

Largest provider of FH/University of Applied Sciences

degree programmes for management and

communications

80% of faculty come directly from the business world

5. semester: internship


Special offers

Second Life

StudiFM

Studio!-Magazine


The Campus

Use of mobile marketing in the tourism industry

- trends and examples -



Current trends

SMS-Newsflash

Mobile Check-in

Mobile ticketing

Booking confirmation via SMS

Travel and city guides


SMS Newsflash

TUI

Posters with invitation to get special holiday offers

After sending „Urlaub“ to a certain number, receive

SMS with actual quotations and pictures


Mobile check-in

Lufthansa

After online-booking receive SMS with link

Boarding pass always available with this link

2D barcode for luggage check-in and boarding

Requirement: mobile phone with browser-function


Mobile ticketing

Helsinki City Transport

Order ticket per SMS to a certain number

Receive valid ticket within seconds

Payment via phone bill


Booking confirmation

Omena Hotel

SMS with confirmation of booking and welcome-text

Reminder-SMS one day before arraival with door-

code, room number and check-in/-out times


Mobile travel guides I

mobiEXPLORE (Croatia, Italy, UK + specials)

Free software for mobile phones

Offered by travel agencies

Available for >300 mobile types

Transmission via Bluetooth, Internet, WAP, SMS

Information about sights, events, restaurants, hotels…mobiEXPLORE DEMO

http://cms.mobiexplore.com/EMUS/index.php

http://cms.mobiexplore.com/EMUS/index.php


Mobile travel guides II

innfo.at (Innsbruck)

Information per SMS through RFID-tag

RFID-tag available at certain locations

Online profiles for most suitable information

Location and tracking from specific access points

Information via SMS


Possibilities and chances

Sponsoring

Couponing (discounts, special offers…)

Information about latest news

Use of pictures (emotional charge)

Tailor-made offers


Benefits for the customer

Convenient and very handy

Save money and especially time

Always latest information

Information is tailor-made

No extra device neccessary, easy access

Free of charge


Benefits for the tourism industry

Direct and personal communication in real time

Customer profiles can be build

Increase brand awareness

Higher response due to personal message

Hardly any spreading losses

Almost everybody could be reached

Increase sales by providing appropriate information

dimitrios chatzipolitis | elisabeth hertkorn. page 2 overview technological educational institution...

Documents

institution facilities

following year

sports facilities

tourism industry slide

following academic year

teaching year

facilities detached

larissa campus