DIOCESE of

WINCHESTER

STYLE GUIDEVersion 1.0

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WHY

Christians have long understood the power of common forms of identification, and the joy of recognising one another as members of a distinctive faith family.

Recognition brings us together. And closer to God.

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In normal text, the Diocese should be referred to as “The Diocese of Winchester”, rather than Winchester Diocese: eg, ‘There are 390 churches in the Diocese of Winchester.’

The Diocese of Winchester’s communication typeface is Calibri 12 point. This is the font to be used for emails, letters, longer documents and any screen presentation. > See ‘typeface’ pages

The Communications Team will offer ongoing support for departments in meeting any design and document production needs, and adapting to standard styles.

When the design of publications or non-standard publicity materials, or high spec. work is being considered, please consult the Communications Team on design and use of the Diocesan Logo.

020 7618 9197 or dioceseofwinchester@luther.co.uk

STANDARD REFERENCES

Standard referencing

Typeface

Ongoing support

Special work

Contact

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ARMS

DIOCESE of

WINCHESTER

Ecclesiastical heraldry is the tradition of heraldry developed by Christian clergy.

Initially used to mark documents, ecclesiastical heraldry evolved as a system for identifying people and dioceses.

The central shield of the Ancient coat of Arms of the Bishopric of Winchester is common to the Bishop and to the Cathedral. Many versions exist, but certain elements are mandatory, by order of the College of Arms. The heraldic description is:

“Gules two Keys endorsed and conjoined at the bows in bend wards in chief the uppermost Or the lower Argent a Sword the point in chief interposed between them in bend sinister of the third pomel and hilt Gold.”

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LOGOTYPE

DIOCESE of

WINCHESTER

This version of The Arms, together with the words ‘Diocese of Winchester’ constitue the diocesan logotype.

The logotype is a common visual identification for every element of the Mission and Ministry of the Diocese of Winchester.

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VARIATIONSDIOCESE of

WINCHESTER

DIOCESE of

WINCHESTER

DIOCESE of

WINCHESTER

Full colour, black and white, and monochrome line-art vesions of the logotype are used depending on the context.

The full colour version is the default logotype.

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VARIATIONS

Monochrome versions can blend in with any colour-scheme

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STRIPES

The stripes are a secondary element to the Diocesan logotype, and can be used either alongside it, or alone as a ‘trim’ for documentation.

For pages and documents, they should be used on the extreme left hand side.

10mm 10mm

4mm

4mmMEASUREMENTS

FOR A4 PAPER

2mm

2mm

The size of the stripes

may be changed for

different paper sizes, as

long as the proportions

10/2/4/2/4 are

preserved.

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COLOURSWinchester Red

Silver

Gold

Black

White

Pantone 186 C

C:11 M:100 Y:82 K:3

R:207 G:10 B:44

Hex: CF0 A2C

Pantone Cool Grey - 7u

C: 40 M:31 Y:30 K:9

R:156 G:156 B:156

Hex: 9C9 C9F

Pantone 124 C

C:6 M:36 Y:100 K:0

RGB: R:237 G:169 B:0

Hex: EDA 900

Process Black

CMYK: C:75 M:67 Y:68 K:90

R:0 G:0 B:0

Hex: 000 000

White

CMYK: C:0 M:0 Y:0 K:0

R:255 G:255 B:255

Hex: fff fff

The colour-scheme is derived from the historic heraldry, with bold versions selected for modern use.

Pantone (spot) and CMYK colours are used for printing.

RGB and hexadecimal colours are used for screens and cameras.

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SAFE AREA

A ‘safe area’ should be left around the logotype equivalent to the height of the ‘W’ in Winchester.

The Communications team can supply JPEG versions of the logotype with this safe area built in.

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MISUSE

Avoid these pitfalls, and always use the logotype in conjunction with the other elements of the styleguide.

Do not stretch while resizing Do not distort while resizing Do not rearrange the logotype or use elements in isolation

Do not use dark versions on dark backgrounds, or light versions on light backgrounds

Do not use the logotype over busy background images

Do not contain or surround the logo in other graphic de-vices or elements

Do not re-create a new logo by combining the elements with surrounding, adding oroverprinting

Do not rotate the logotype Do not change the typeface of the logotype

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COLOURS

It is important to use the correct colours, and only these.

Microsoft applications allow you to enter RGB colours by selecting ‘More Colours’ followed by the ‘Custom’ tab.

You can then enter the RGB (Red, Green, Blue) values which will give you the correct shades.

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TYPEFACES

Calibri is accessible to groups with specific disability requirements, such as dyslexia. It is also part of the Microsoft ClearType font group which improves screen visibility by using subpixel rendering technology.

MYRIAD PRO, 18pt, RED, CAPS

Calibri 14pt, Silver

Calibri 12pt, Red

Calibri, 12pt, Black

Document headings

Main headings

Section subheadings

Body text

Substitue

All documents, letters, emails, presentations and publications should be in the following typefaces. The sizes are based on A4 publications, but may be scaled up for larger formats or specific usages.

Arial

(this should only be used where Calibri is not available)

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ACCESS

The Diocese of Winchester is committed to making printed and visual materials available to all

The accessibility requirements needed for legible print often differ from person to person.

Provision should be made to meet the specific accessibility requests of everyone at the Diocese of Winchester. Some may require printed material to be produced in large print (Calibri 16 point and above) or on a specific colour of paper.

The Diocese of Winchester should make all text available electronically, so that reading software can be used to transcribe information.

The availability of information in electronic form should be clearly marked on documents using Calibri.

If you have any queries, contact the communications office.