diploma project maryana galushka marketing, mg-09 competitiveness analysis of the enterprises and...
TRANSCRIPT
Diploma Project
Maryana GalushkaMarketing, MG-09
COMPETITIVENESS ANALYSIS OF THE ENTERPRISES AND STRENGTHENING THE COMPANY COMPETITIVE ADVANTAGES
The Purpose of the diploma research is to
examine the competitive environment of the
enterprise and suggest activities to increase the
competitiveness of the company
The Object of the investigation is the
enterprise “REAGENT”
The Subject of the investigation is the
competitive environment of the
enterprise “REAGENT”
TD "REAGENT“- a company specializing in the supply of
chemical products for various industries and agriculture.
The mission of the enterprise TD "REAGENT" - to be a reliable
supplier of industrial chemicals in the Ukrainian market.
TD “REAGENT” offers:Chemical products and
reagents; Indicators, reagents and preparations for analytical
purposes and pharmacopoeia concentrates and supplements for chemical processing and surface
preparation of metals; chemical ware in assortment;
laboratory equipment.
The organizational structure of TD "REAGENT“
Trade Department
Buyers of chemicals and reagents are both final consumers and wholesalers. Today the company has a
permanent relationship with more than 8,000 customers across the country, most of which operate
in the following areas:
Metallurgical Industry;
Chemical Industry;
The pharmaceutical industry;
Food Industry;
Veterinary Medicine;
and so on.
The suppliers of chemical raw materials in Ukrainian Market
Characteristics of the main competitor: "Macrokhim" started its activity in March 1996 under the name TD “Reagent" supply of chemicals and
raw materials. In 2005 there was a division, and the
company "Macrokhim" became independent of TD “Reagent"
"MAKROHIM" is the a serious threat to TD "REAGENT".
This fact is a major problem of the company.
We proposed measures to strengthen the competitive advantages of TD "REAGENT" with strategic decision
making
The proposed activities are:
1. creating marketing service who is not currently in the company
2. increase advertising strategy
3. establishing new relationships with different suppliers of chemical raw materials from other countries
THANK YOU FOR ATTENTION!