direct competitors competitors of safeway would include: walmart family thrift
TRANSCRIPT
Direct Competitors
Competitors of SafeWay would include:•Walmart•Family Thrift
Target Market and Positioning Everyone SafeWay’s image that they try to project to
their customers consists of offering “better prices than you ever though possible”
Strategy & Competitive Advantages Multiple locations usually in the cities they are in to
be easily accessible to a large number of people Club cards to offer discounts to loyal customers Multi Channel retailing – in some cities you can shop
online, pick out your groceries, and have them delivered to your home
Been in business since the 1920’s
Retail Mix They carry a variety of groceries, but only a
small amount of toiletries and other household goods
Pricing is usually comparable to Wal-Mart and better on certain items when you use your Club Card
Have 2 locations in Rapid City, SD
S.W.O.T. Strengths
Two locations in Rapid City Shop online Grocery Delivery Not usually as busy and crowded as Wal-Mart
Weaknesses Can not compete with Wal-Mart’s prices on everything Mainly just a grocery store
Opportunities Expand their online shopping and deliver Services
Threats Their main threat is going to be Wal-Mart and the low prices they have to
offer on everything, compared to Family Thrift, SafeWay usually has better deals