Special reprint edition

Volume 8, Issue 5 • May 2012Serving the Direct Selling and Network Marketing Executive Since 2004

a 4life legacyof Global Service

Asia North A

merica

South America

Southeast Asia

Caribbean

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Top Desk with Steve TewNew Perspectives

Expressions of service make us attractive to partners who bring with them many personal

strengths. Together, with a commitment to helping others, we grow—or, as we say at 4Life®: Together, Building People®.

Corporate Social Responsibility Professionals in the retail sector refer to

the benefits of corporate social responsibility (CSR) as intangible. As a direct seller, I see the benefits of CSR manifest themselves in many identifiable ways, including but not limited to:

• Brand appeal for purposes of prospecting • Customer loyalty for purposes of retention

• Corporate respectability for purposes of public relations

When we engage in a model built upon person-to-person relationships,

countless opportunities exist for us to positively impact the lives of those with whom we conduct business. Still, without a structured approach to service, it’s difficult to discuss how, exactly, 4Life® distributors can benefit as ambassadors of a service-oriented brand.

A Programmatic Approach to ServiceNo matter our individual titles or day-to-

day responsibilities, our primary collective goal is to serve the needs of our leaders in the field. As an executive management team, we partner with distributors through participation. At the same time, experience has shown me that service flourishes when organizations themselves are structured in ways that support the types of behavior our brand professes to embrace.

At 4Life, we oversee two major initiatives engineered to provide you, our worldwide 4Life independent distributors, with opportunities to provide acts of service. The first is our non-profit Foundation 4Life® organization. The second is our for-profit 4Life Fortify® program.

From left to right: 4Life Director of Spanish Field Development Deborah Dixon, Chief Operations Officer Danny Lee, First Lady of Colombia María Clemencia de Santos, and General Manager of Colombia Oscar Villabona

4life partners with First lady of colombia

When I think about what differentiates direct selling from other methods of business, one principle comes to mind: service. As corporate representatives, we exist to serve our business builders and our customers. Leaders grow their businesses by serving the needs of their organizations. Home-based businesses thrive when their owners actively address the needs of their communities.

4Life President Steve Tew speaks about advancements in Science, Success, and Service in his annual State of the Company address.

Service flourishes when organizations themselves are structured in ways that support the types of behavior our brand professes to embrace.

©2012 Direct Selling News. All Rights Reserved. Material may not be reproduced in whole or in part in any form without written permission. | www.directsellingnews.com 3

Top Desk with Steve Tew New Perspectives

Foundation 4Life®

In 2006, we formalized our commitment to service by launching a non-profit organization, Foundation 4Life. The charity is field-driven in order to address community concerns wherever independent distributors conduct business, with a particular focus on children. To date, Foundation 4Life has completed philanthropic projects in more than 20 countries.

Although these projects vary in size—our expansion of La Casa Rosada orphanage in the Dominican Republic; the construction of a community feeding center in Jardines del Norte, Honduras; our sponsorship of the Children’s Village in Hyderabad, India; support of children’s orphanage programs in Malaysia; and our work with victims of natural disasters around the world—each project includes a variety of components that reflect the foundation’s mission of Building a Legacy of Service.

1. Programs include direction from you, our in-country field leadership.

2. Projects are funded by proceeds from distributors, employees, and corporate contributions. 

3. Opportunities that allow for hands-on participation and long-lasting relationships, as opposed to one-off monetary gifts, are the primary focus. 

4Life Fortify®

With offices in 22 countries to serve independent distributors on five continents, we regularly encounter a need for better nutrition. This issue is pervasive. It affects communities here in the United States and less developed nations around the world.

In 2010, we launched the for-profit 4Life Fortify program. 4Life Fortify is a high-quality meal of rice, lentils, and beans, along with a nutritional complex of vitamins, minerals, and our exclusive 4Life Transfer Factor® immune system support. Each bag contains 12 adult servings or 24 children’s servings. The program empowers our distributors to purchase the product and receive commissions. 4Life then

distributes the product, either on its own or through Feed The Children, our third-party partner.

At our international convention last month in Philadelphia, Pennsylvania, we announced that since the program’s inception, more than two million 4Life Fortify meals have been provided to hungry children and families around the world, including the United States, the Philippines, Costa Rica, Ecuador, the Dominican Republic, Honduras, Peru, and Colombia.

In Bogotá, Colombia, we enjoyed the unique opportunity to partner with First Lady of Colombia María Clemencia de Santos. The project spanned a month’s time, beginning with our shipment of 8,500 bags of 4Life Fortify® from Norfolk, Virginia, aboard the Sun Round cargo vessel. A 40-foot container carried 19 pallets of 440 bags apiece.

After joining the First Lady’s military convoy in Bogotá, 4Life representatives completed the journey via helicopter to Puerto Libertador. There, on behalf of the Colombian government and 4Life distributors around the world, they distributed 2,200 bags of 4Life Fortify to 400 local families. The local Red Cross received the remainder of the shipment.

Commitment to Serve By committing ourselves to acts of

genuine service, we strengthen existing partnerships and open doors to new ones. Our commitment to service as a way of building business is one hallmark that distinguishes 4Life® as a world leader on the Direct Selling News Global 100 list.

Steve Tew is the President of 4Life Research.

By committing ourselves to acts of genuine service, we strengthen existing partnerships and open doors to new ones.

Service-Minded relationships

In addition to 4Life corporate programs, we look for positive

alliances in the global marketplace. 4Life is a good-standing member of more than 12 international Direct Selling Associations (DSA) and partners with the Direct Selling Education Foundation (DSEF), whose mission is to engage and educate the public about how direct selling empowers people, supports communities, and strengthens economies worldwide.

4life ranks among the top 50 companies on

the Direct Selling News Global 100

Since launching in 1998, 4Life has grown every year, year over year. 2011 was another record-setting year for 4Life

and 2012 continues at another record-setting pace.

Learn how to build with science, success, and service. Speak with your local 4Life distributor.

www.4life.com

www.youtube.com/4liferesearch

www.facebook.com/4life

www.twitter.com/4liferesearch

#45 Venezuela: 152% europe: 58% thailand: 48% pacific region: 44%

ecuador: 35% taiwan: 33% peru: 30% Korea: 27%

colombia: 22% philippines: 22% Mexico: 20% eurasia: 19%

For more information, please contact your distributor: