directing-principles of management

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

Affiliated Institution of G.G.S.IP.U, Delhi

BCA

(Second Semester)

Principles of Management

20104

Directing

By: Saguna KhajuriaAssistant Professor


Directing

• It deals with the steps a manager takes to get subordinates and others to carry out plans.

• Elements of Directing

– Communication

– Leadership

– Motivation

– Supervision


Nature of Directing

• Concerned with human factor

• It is a pervasive function

• It is a continuous function

• It is a link between planning & Control

• It is oriented towards performance

• Chain of command


Importance of Directing

• Action is initiated

• Organizational goals are achieved

• Efficiency is ensured

• Better human relations are achieved

• Changes are facilitated


Techniques of Directing

Delegation

SupervisionIssuing

Orders and Instructions


Directing- Motivation

• Motivation is-

– A personal and internal feeling

– Produces goal directed behavior

– Is a continuous process

– Is complex

– Is system oriented

– Can be either positive or negative


Process of Motivation


Types of Motivation

Pecuniary

• Financial incentives

• Wages/Bonus/payments etc

Non-Pecuniary

• Non-Financial incentives

• Psychological & emotional satisfaction, status, responsibility, Job security etc.


Motivation Techniques

Carrot & Stick Approach

Job Enrichment


Theories of Motivation

• Maslow’s Need Hierarchy theory


Theories of Motivation

• Herzberg’s two-factor theory• Maintenance or Hygiene Factor

• Motivational Factors

• McGregor’s Theory X & Theory Y

• Ouchi’s Theory

• McClelland’s Theory


Directing-Leadership

• It is the quality of behavior of a personwhereby he is able to persuade others to seekgroup goals enthusiastically.

• It is a function of 3 factors:• Leader

• Follower

• Situation


Functions of Leadership

Setting goals Organizing Motivation Coordination Representation Control


Leadership: Role & Importance

• Providing inspiration to employees

• Securing cooperation

• Creation of confidence

• Providing conducive environment

• Building higher morale

• Facilitation of change


Types of Leader

Intellectual Autocratic Democratic

Persuasive Creative Institutional

Charismatic Transformational Transactional


Styles of Leadership

Autocratic/ Benevolent

Participative/Democratic

Laissez Faire/Free Rein


THANK YOU

• Keywords: Directing, Motivation, Leadership, Communication, Planning, Control, Delegation, Supervision, Pecuniary, Maslow's needs, Theory X, Theory Y , Leadership, Coordination, Control, Autocratic, Democratic, Laissez Faire

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