director corporate & government affairs h j heinz - fhf · director corporate & government...
TRANSCRIPT
1
Nigel DickieDirectorCorporate & Government AffairsH J Heinz
too much salt is bad for you
tastes change over time
people eat food, not policies
taste sells food
fact
2
champion of foods that
people love
Getting the balance right
3
Are consumers buying reduced salt varieties?
n 3% of total Heinz Tomato Ketchup sales
n 3% of total Heinz Beanz sales
4
Regulatory activity concerning salt
May 2003
2004 2005 2006 2007 2008
SACN report6g/day
Draft Salt Model
FSA meetings with individual stakeholders
FSA launches salt awareness campaign
DH ‘Choosing Health’published
•Salt commitments requested•Salt model published
FSA Strategic Plan
ACMSF report on salt reduction effects on microbiological safety
First FSA/DH statement on industry activities
Public consultation on salt targets
Salt commitments published
2
1
‘Final ’ salt model published
3 4
Average salt intake at 9.0g/day
Average salt intake
at 9.5g/day
Small Business Guidance for SMEs
Self-reporting framework submissions
Sector-specific stakeholder meetings
WHO Salt Action Network
Average salt intake at 8.6g/day
Public consultation on revised salt targets
Project Neptune
Auditable data shared with FSA
10% YoY reduction for soups & sauces for 3 years
Pan manufacturer collaboration No competitive advantage
5
What we’ve achieved
Salt reduction
success
32%-32%
6
Salt reduction
success-32%
31%-31%
Salt reduction
success-32%
-31%
32%-32%
7
Salt reduction
success-32%
-31%
-32%
-59%
59%
Heinz is now using 19% less salt than a year ago
FSA 2010 target
+40%
+20%target
2004 2005 2006 2007 – 2009
8
Regulators
Manufacturers
32
-30%
-50%
years
redu
ctio
n
9
10
Lesson 1Establish trust and understanding
Lesson 2Set achievable targets
11
Lesson 3Don’t annoy the consumer
Food is funIt’s not medicine
12
The FutureSales = Success
Consumers
ManufacturersRegulators
MediaNGOs
Medical/Nutritional
TheGreat Food
Debate
13
Bettereducation
Bettertaste
14
Betterdialogue
“Doing wellby doing good”
Ray Anderson, Interface Inc, May 2005
15
Nigel DickieDirectorCorporate & Government AffairsH J Heinz