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Raymond E. Schobert304 West Union St.Burlington, NJ. 08016609-405-2959, rs10f5f60@westpost.net

~ Sales and Operations Specialist ~

Dynamic strategic-minded Sales and Operations Management Leader; focused on increasing market share and achieving profit for customers. Known for building superior collaborative working relationships with teams that cut across all levels of any organization. Expertise in Sales and Operations Management while buildinghighly effective promotional campaigns that creatively build product and serviceawareness. Skilled in budget management, comprehensive profit and loss analysisandproactive "outside the box" solutions. Proven track record for optimizing resources to surpass corporate goals.

Team Leadership / Strategic Planning / Tactical Execution / Competitor Research/ Customer Service and Communication / Relationship Building

PROFESSIONAL EXPERIENCE

CELEBRATION FOODS / CARVEL ICE CREAM, New Britain, CT 1997 - Dec 2010A national manufacturer and distributor of frozen ice cream desserts and novelties.Director of Sales and OperationsManaged 33% of total company DSD supermarket business within the Metro NY/Philadelphia territory overseeing all strategic planning, business development and budgeting. Spearheaded and led collaboration with all major supermarket chains throughout the territory cultivating relationships with both new and existing customers. Provided direction and management to a DSD sales force of 37 sales representatives. Mentored, managed and provided leadership to 4 Sales Supervisors. Delivered comprehensive expertise on new product introduction, promotions, competit

ive analysis and company communications.

Key Accomplishments:* Managed total operations of $28.5 million territory 33% of total company

sales, involving 37 route sales representatives and 4 supervisors.* Achieved 5.4% growth in 2010, outpacing total company DSD growth by

1.2%. Accomplished by increasing focus on customer service.* Initiated, built and implemented a performance development plan.* Direct management included, but not limited to Wakefern, A&P/Pathmark,

SuperValu, and Independent chains.* Creator and Leader of the competition committee.* Conduct sales/product and motivational coaching seminars to sales

representatives resulting in an increase of 58.6% over 9 years.

* Initiated and built third party distribution network through sales training and

managing to company standards to service markets outside our DSDfootprint.

* Selected by company to participate in start-up operations in Arizona andCalifornia markets.

* Established cold storage facilities network to increase product availabilityduring peak seasons.

* Successfully restructured service through utilization of UPS Road Netresulting in an 18.1% increase in customer service.

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* Managed Mid Atlantic and Arizona market along with current responsibilitiesduring personnel shortfalls resulting in management of 44% of the DSDoperation.

Supermarkets of Cherry Hill - Shop Rite 1984-1997A Wakefern Co-Op that trades under the Supermarket name of Shoprite.

Store Manager - 1995-1997Managed and directed total daily operations of a full service supermarket. Supervised seven department managers. Developed and implemented new marketing strategies to satisfy trends in sales and control ongoing awareness of new competition.Redesigned advertising to promote curbside and consumer appeal. Promoted, marketed and oversaw kitchen in house catering operations.

Key Accomplishments:* Decreased payroll 4.8% by restructuring staff and store operations.* Successfully marketed and coordinated holiday catering program, involving

special dishes,realizing $35,000 in one day sales. 15% increase over prioryear.

Assistant Store Manager / Grocery Manager 1984-1995

Managed and directed a staff of 320 including nine department managers. Initiated and designed a new Gross Profit Program resulting in positive shrink the following quarter. Initiated,implemented and coordinated In-Store-Demonstrations programs to market customer awareness of products, introduce new trends, and createan up-scale merchandising environment.

EDUCATION

Rowan University, Glassboro, New JerseyBachelors of Science in Marketing

Camden County College, Blackwood, New JerseyAssociates in Marketing

CAREER RELATED TRAINING

* SkillPath, Ongoing Management Training courses, Dale Carnegie PublicSpeaking, Recipient of Personal Achievement Award. New Horizonscomputer training, Microsoft PowerPoint, Excel, Word.

* Company sponsored seminars, i.e., Sexual Harassment, PersonnelRecruiting, Management Assessment, Management, Food Handling,Sanitation,

* Certified Diver Licenses Class B with airbrakes and passengerendorsement

COMPUTER KNOWLEDGE

Personal Computer / Handheld Computer Software / Margin Minder / Basic IRI / Microsoft Outlook, Power Point, Excel, Word.