Investment & Development of

CIENCIACITYSeptember 2011

Version 1

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Submitted:

H.E. xxxxxxxxyyyyyyyyyyyzzzzzzzzzzzzzxxxxxxxxxxxx, xxxxxxxxx

Dear Sir;

Ethraa FZ LLC, registered in TECOM free zone UAE, is a real estate, infrastructure and energy investment development management serving governments, private investors and banks. The approach is hybrid combination of investment banking advisory coupled with development management technical expertise that enable Ethraa to manage capital development programs for real estate, infrastructure and energy projects allowing the client/governments to achieve national, strategic and financial objective without debt finance scenarios and with a predetermined exit strategy.Our Due Diligence review and Critical Success Factors(CSF)s audit had been concluded in producing the Knowledge Hub (KH) model; which comprehensively constitute an added value for education logistic solution. Ethraa understands both burdens and ambitions associated with the Knowledge Hub (KH) initiative, which are defined as:1. Developing a value based investment structure; which will reduce the contribution of

Sovereign Client while enable lucrative subscriptions for the broader investors.2. Structuring the Master Plan to generate viable real estate products , in synergy with both

infrastructure requirement and urban planning.3. Creating a governance platform of sustain feasibility, mitigate risks; and increase the added

values, while initiating a synergy with the national development goals .Ethraa will deploy credible expertise to design the concession , manage planning, operations, risks and deliverables to sustain the success and support the business targets of Knowledge Hub (KH) .Kindly note that all the information about Uruguay used in this presentation are indicative and has to be confirmed by the related parties in Uruguay. Finally , the cost to initiate the Knowledge Hub (KH) included in the Knowledge Hub (KH) model.

Best Regards,Osama Hassan ElnaimChairman & MD

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Population: 3,308,535 (July 2011 est.)Area: 176,215 sq kmGDP: $ 47.99 billion (2010 est.)Economic Growth: 8.5% (2010 est.)GDP per Capita: $ 13,700 (2010 est.)Literacy: 98% (2003 est.)Urbanization: 92% (2010)Human Development: 52/169Unemployment: 6.7% (2010 est.)

Education at of GDP

Annual Tertiary Enrolment

No. of Universities

No. of Teaching Staff

No. of Students Studying Abroad

2.9%

36.1%

8

16,000

2,510

No. of University Students 159,000

Annual Secondary School Pupils 343,617

Ratio of Graduates in Work Force ??

Average Gross Tuition Cost $ ??

No. of Certified Professionals ??

Case

Stud

yU

rugu

ay

4

Tertiary Education per Capita $ 1,917

Average No. of Annual Graduates 8,900

Education at Government Expenditure 11.6%

High

er Ed

ucati

on M

echa

nism

The

Thre

e Pi

llars

Synergy among the three pillars of higher education; is the critical interpretation of its strategic environment and returns..

A University

Academia

Admin

Community

Vision & Mission

National Strategy

Socio-Political Trends

Economic Growth

5

Glob

al Tr

end

of P

rivat

e Ed

ucati

onEx

ampl

e: B

angl

ades

h

6

Private Education is often measured by Social Return Rate SRR, rather than Return On Investment ROI. Although it is not operated

by Government, though is widely subsided by public resources. However; sustaining decent revenues is further appealing to Private

Investors who would accept lower ROI, yet higher SRR..

Statuaries& Permits

Barriers & Ventures

Cost & BenefitStrategies

Admin & Accreditation

EducationExcellence

Culture &Branding

Programs & Projects

Funds & Investments

Enrolment Policies

CSRFramework

SustainabilityQualityModelingRealization

Priva

te Ed

ucati

on V

alue

Cha

inIn

vest

men

ts

7

Despite the fine demise between types of Education Developments, it is obvious that organizational structure and performance

correlates to purpose.. Thus initiation & planning are defined

Education is A Common Cause

Education is An Enterprising

Social Return Rate(SRR)

Philanthropy & Fundraising

Return On Investment(ROI)

Promoted Investments

Non-Profitable Profit Generator

Limited or no Returns Dividends & Returns

Target Lower & Middle Class Target Upper & Middle Class

Ente

rpris

ing E

duca

tion

SRR

vs. R

OI

8

Private Enterprising in Higher Education is triggered by an enthusiastic Promoter, or the Principle Investor, who believes,

initiates and encourages others to participate and contribute.. Usually, The Promoter is driven by SRR, yet enforce ROI as well..

ManagementFormationInitiation

InitialMaster Plan

Promoter(Principle Investor)

Regulations & Incentives

Contributors(Private Investors)

Enterprising Optimization

BusinessOperations

Enrolments(Education Buyers)

Modeling(Equities & Debts)

CausePromotion

Inve

stm

ent M

odel

ing

Role

s

9

The Launch-Task Unit is critical to warp up all issues and bring the dream into life.. It should consists off enthusiastic believers..

Corporate Framework

Operations Modeling

Mass Communications

Initiate the Association

Allocate Principle Funds

Activate the Launch-Task unit

Development Plan

Strategic Academic Theme

Investors Management

Communications Strategy

Shareholders Management

Branding & Marketing

Priva

te H

igher

Educ

ation

Lau

nch

Task

Uni

t

10

Promoter Ethraa(IDM) Investment Academia

ConsultantBranding

ConsultantDesign & Build

Registry of The Company

Agreement & Consortium

Service Scope & Proposal

Service Scope & Proposal

Service Scope & Proposal

Service Scope & Proposal

Statuary Consent

Strategy Workshops

Service Agreement

Service Agreement

Service Agreement

Service Agreement

Appoint Management

& Staff

Investment & Development

Plan

Appoint The Fund Manager

Academic Framework &

Guidelines

Strategic Brand

Planning

Planning &

Procurement

Enrollment Policies & Programs

Audit on Development

Plan

Contributors& Investors

Management

Academic Operations Alignment

Brand Campaign

Appoint EPC

Contractor

Innuagration Close the Service

Close the Service

Close the Service

Close the Service

Close the Service

Deve

lopm

ent R

RM KPIs

11

Ente

rpris

e Hi

gher

Educ

ation

The

Mod

el C

ampu

s

12

Swift Design & Build Investment Incentives (FZ) Phasing of Delivery

Efficient Biz Development Shared Services & Utilities Urban Excellence

Edu

Bloc

Mod

el G

roun

d Fl

oor

13

No. of Academic Seats

Floor Efficiency

160

57%

No. of Office Seats 19

GBA m2Gross Built up Area

No. of Spaces

1,870

13

GFA m2Gross Floor Area 1,062

Average GFA to Academic Seat m2 12

Average GBA to Academic seat m2 12

Collages & Universities

Academic Administrations

Training Centers

Students Centers

Service Agencies

Support & Libraries

Edu

Bloc

Mod

el U

pper

Flo

or

14

Academic Agencies

Human Resources Agencies

Professional Associations

No. of Academic Seats

Floor Efficiency

64

53%

No. of Office Seats 38

GBA m2Gross Built up Area

No. of Spaces

1,591

16

GFA m2Gross Floor Area 851

Average GFA to Academic Seat m2 13

Average GBA to Academic seat m2 25

Graduate Study Centers

Research Agencies

Knowledge Based Centers

Edu

Bloc

Area

Bre

akdo

wn

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Offices Academia Stores Facilities Corridors Balcony Total

GF Spaces 5 8 9 6 NA NA 28

GF Area m2 305 747 71 78 669 0 1,870

GF Seats 19 160 NA NA NA NA 179

GF Ratio Seat/m2 16 4.7 NA NA NA NA 10

UF Spaces 12 4 3 2 NA NA 21

UF Area m2 546 315 43 66 619 366 1,591

UF Seats 38 64 NA NA NA NA 102

UF Ratio Seat/m2 14 4.9 NA NA NA NA 15.6

Total Seats 57 224 GBA m2 3,461

Total m2 851 1,062 114 144 1,288 GFA m2 1,913

Ratio to GFA 44% 56% 6% 8% 67%

Ratio to GBA 25% 31% 3% 4% 37% 55%

Basic

Num

eric

Anal

ysis

Sing

le E

du B

loc

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Thank You..!