It’s a Small World – AfricaDISCOP Istanbul 2016Russell Southwood, CEO, Balancing Act

• Rights territories split: MENA vsSub-Saharan Africa. Quite distinctand different regional markets• Over 50+ countries from the verySmall (Sao Tome – 150,000) tothe enormous (Nigeria – 180 m)• Vast differences in wealth, bothBetween countries (Mali vs SA)and within countries)

BUT• Number of key markets withopportunities is much smaller: Anglophone: South Africa, Nigeria, Ghana, East Africa (KE, TZ, UG) andAngola plus EthiopiaFrancophone: Senegal and CI

The tower of babel - languages •The rise and rise of vernacular radio•Local language TV content (Inspeckta Mwala)

2000+LanguagesBut…

Number of Terrestrial African Channels – 2011 and 2014

2011 2014 exc DTT bouquets

2014 inc DTT bouquets

292 429 891

Satellite channels: 2000+

Number of Channels Per Country

6 Factors Affecting Growth1. Liberalisation: Match 2014 25 out of 48 Sub-Saharan

African countries had completely liberalized (both radio and TV), 15 partially liberalized (radio only) and 8 not liberalized. 4may grant private Free-To-Air licences over the next 5 years: these include: Cote d’Ivoire, Ethiopia, Mali and Zimbabwe

2. Advertising spend: Continues to grow but misleading because of discounting. Only 6 countries tracked.

3. Fragmentation: Country/category Ghana Senegal Tanzania No of TV stations 8 17 19 Key players (Ever watched 25%+) 4 11 8

6 Factors Affecting Growth4. Significant increase in DTT channels but not enough ad spend to support most of them in the long term. But shift from time-based programming to Pay TV, themed programming5. Majority of TV audiences found in dense urban areas with access to electricity. Changing with increased access to electricity and solar powered TVs6. More delivery platforms – over 100 VoD platforms across Africa. Arrival of Netflix. Few bigger players like iROKO andBuni TV. Issues with cost of data and network delivery.

The commercial break Free fortnightly e-letters: African Broadcast, Film and

Convergence and Digital Content Africa Pay-for reports: DTT – Analogue to digital migration; Pay TV

in Africa; Sports – The African Sports TV Market; TV Channels in Africa, VoD and Africa

Consultancy and research Contact: info@balancingact-africa.com