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Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker, Author & Trainer

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Page 1: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Discover 3 Fail-Proof Ways to

Use Facebook Ads

Results = 900% x ROI

Dawn McGruer FRSA FCIM

Multi-Award-Winning

Speaker, Author & Trainer

Page 2: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author & Trainer

So…This is how today

will work!

Page 3: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author & Trainer

Less , Less ,

Less

+More , More ,

More

Page 4: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Facebook Ads Made EASY!

Dawn McGruer FRSA FCIMMulti-Award-Winning Digital Marketing

Speaker & Trainer

Ranked #1 Globally By LinkedIn for Digital Marketing

Page 5: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

First Up:

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author & Trainer

Page 6: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author & Trainer

Your

right now!

Page 7: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author & Trainer

Now to ROI

Page 8: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

STAGES OF DIGITAL INFLUENCE

1

2

3

4

5

PROMOTER

PURCHASE

PREMIUM

POSITIONING

PRESENCE

Page 9: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author

& Trainer

– what’s

resonating with you so

far?

Page 10: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

“WITHIN 10 MINUTES WITH

DAWN, I REALISED I WAS DOING MY

FACEBOOK ADS ALL WRONG!”

Laura McDouall - The Copywriting Project

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author & Trainer

Page 11: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Ads as a PROFIT driver not a COST!

TOO Much Targeting

© Business Consort Ltd

1

No Remarketing2

One hit wonder - Ad Campaign is a series!3

Page 12: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author & Trainer

List 3 things

you back

Page 13: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author & Trainer

3 Barriers

you

Page 14: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

What is YOUR

Page 15: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

What’s with you

so far?

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author & Trainer

Page 16: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author & Trainer

What have you realised you

?

Page 17: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

You have a to make!

is doing the

and different results.”

Albert Einstein

Page 18: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

“My challenge was having an in depth

knowledge. I've been doing it for some time, but just learning on the go, basically teaching

myself”Alejandro Romei Borjas

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author & Trainer

Page 19: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Reach – Attract Your

– Convert More

– &

Page 20: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

MORE

Page 21: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

The Hub for Ad CreationWhen you use Ads Manager, you can create

larger, more coordinated advertising campaigns.

More options and more control

Page 22: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

MORE

Page 23: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Avatar

AdvertChannels

Premium Content

Interaction

PROCESS

Page 24: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

MORE

Page 25: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Objective Format

Carousel: a scrollable sequence

of 2-10 images or videos

Image: a single photo or graphic

Video: an ad anchored by a

single video

Slideshow: a looping video ad

composed of up to 10 images

and/or frames extracted from a

video to which you can add

transitions and music

Collection: a visual and

immersive way to promote your

business or products

Budget

Define how much you'd

like to spend, and when

you'd like your ads to

appear. Pay for

conversions not

impressions!!!!

Placement

Facebook ads can appear in

News Feeds, Instant Articles, In-

stream Video, Stories, Suggested

Videos, Marketplace, and in the

Right Column on desktop.Optimise

Page 26: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Audience

Core

New audiences you create manually include location,

gender, age, language, interests, and behaviours using

Facebook data.

Custom

Reach people who have already interacted with your

business (you create from a source). Custom Audiences

are also a building block for creating Lookalike

Audiences.

Lookalike

Reach people who share demographics and behaviours

with your current customers.

Page 27: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Time & Effort –You can’t do

Page 28: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Automation –

Invest time and SAVE 30% TIME

Work not

Page 29: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

What’s for you

here?

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author & Trainer

Page 30: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author & Trainer

Write down your 3

right now?

Page 31: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

Sell more

selling

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author & Trainer

Page 32: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

your Ad spend

Don’t just ad people to a list!!!!

Page 33: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

What’s for you

here?

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author

& Trainer

Page 34: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author & Trainer

Income Now – % or ?

Page 35: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

If you

how would you feel or howwould it ?

In 30 days time income

Turn every £100 into £1000

Page 36: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

More , More

& More

Page 37: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,
Page 38: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,
Page 39: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,
Page 40: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,
Page 41: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Learnt= = Less

= =

= =

=

Page 42: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author & Trainer

YOU & working

on your

1:1 Ad Review &

Improve Session

Page 43: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

& Ideal Client

Page 44: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Facebook Ads

Accelerator6-Week Accelerator Programme

Module 1:

Strategy, Spend

& Sales Funnels

Module 2:

Tracking &

Re-Marketing for

Conversion

Module 3:

Audience

Building &

Targeting Module 4:

Killer Ad Creative

& Copy that

Converts

Module 5:

Setting-Up &

Testing Ads

Module 6:

Optimising &

Improving Ads

Page 45: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Enrol Before midnight with ME!

First 10 people to enroll

with Laura McDouall

Fast Acting

Page 46: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

£997 - Save £500!!!!!INCLUDES BONUSES

WORTH £5000

Or £349 x 3 All Prices + VAT

Page 47: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

• #1. 1:1 Review & Improve Session with Dawn (30-Mins)!

Only available until Midnight on 28th May 2020!

• #2. Private Copywriting Group Session with - Laura McDouall

Only available for the first 10 who sign-up!

• #3. 100 x 'Done for You' Social Media Templates

• #4. LIVE Implementation Masterclass – Dawn McGruer

• #5. LIVE Audience Building Masterclass - Shaa Wasmund MBE

Cart Closes 2nd June and won’t be repeated LIVE – Self-Study released in July 2020

Page 48: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author

& Trainer

• 6-Week LIVE teach, interactive Programme

• 1:1 Session with ME, ENDS MIDNIGHT 28TH MAY 2020

• First 10 x People - Laura McDouall Copywriting Masterclass

• Private Accountability & Support Facebook Group

• Unlimited after course-support

• 12-Months Access to all course materials and videos

• 100 x Done for YOU Social Media Templates

• LIVE Implementation Masterclass with ME, Dawn

• LIVE Audience Building Masterclass with Shaa Wasmund MBE

• Certificate (CIM Accredited – CPD Eligible) – Add to social profiles!

Page 49: Discover 3 Fail-Proof Ways to Use Facebook Ads Results ......Discover 3 Fail-Proof Ways to Use Facebook Ads Results = 900% x ROI Dawn McGruer FRSA FCIM Multi-Award-Winning Speaker,

Make More Leads, Sales & Money 7 x ROI in 3 Months | Dawn McGruer – Multi-Award-Winning Digital Speaker, Author &

Trainer

THIS IS FOR YOU IF YOU WANT:

• Get BIG results from Ads

Quality leads >>> Clients

• Dramatically increase your

online visibility

• Stop wasting time

and money on Ads

that don't work…Optimise

your ROI and make more

MONEY!