www.businesscentre.org.auP: 08 9144 4668

Nathan HardingDiscover Australia Holidays

14:20pm – 14:40pm

#warluway

Peak national body for the $34 billion

inbound tourism industry

DESTINATION PILBARA WARLU WAY

TOURISM WA

Nathan HardingCommissioner

10.1 million overnight visitors 19.4 million daytrips$9.6 billion visitor economy97,000 jobs - 7% of the State’s employment

CRITICAL INDUSTRY FOR WA

MARKETING

DESTINATION DEVELOPMENT

EVENTS

#justanotherdayinWA

Instagram -

@westernaustralia

Facebook - @Western

Australia

Twitter - @westAustralia

MARKETING PARTNERS

EVENTS DRIVE

REGIONAL VISITATION

REGIONAL EVENTS PROGRAM (REP)

REGIONAL EVENTS SCHEME (RES)

DESTINATION DEVELOPMENT

DEVELOPMENT PARTNERSHIPS

940,000 visitors (ave annually 13-15)

From WA = 79%, Interstate = 16%, International = 6%

Domestic:Business = 779,000, Holiday = 62,599,

Friends/Relatives = 32,000International:Holiday = 19,800, Business 12,400,

Friends/Relatives = 4,300

TOURISM IN THE PILBARA REGION

Pilbara’s key opportunities are Aboriginal tourism & it’s unique landscapeLeverage Grey Nomads Grow Fly-Drive market (esp Germanic)Grow 55+ marketIndustrial, Geo & Fishing TourismLeverage Cruise Ship opportunities

MY FINAL THOUGHTS…

It’s an industry of partnerships.

WORK TOGETHER

www.tourism.wa.gov.au