DISCOVER DATA WITHOUT LIMITSConsolidate Everything with the Pure Data-Centric Architecture

for Enterprise Mixed Workloads and Get More for Your Data

Data volume grows daily. If it’s not managed, analyzed, and put to use, you risk losing your

competitive advantage. You don’t want to risk putting all your data in the cloud, and you can’t

realistically keep it all on-premises with your current infrastructure. You juggle Microsoft®

workloads, Oracle® workloads, or SAP® workloads, different versions of those applications,

different data types, and multiple development environments and legacy architectures. Your IT

infrastructure feels more like a ball and chain than a foundation for agility and transformation.

What’s an enterprise to do?

It’s simple — eliminate your challenges with the Pure Data-Centric Architecture. It can set your

team and your data free, so you can use one consolidated architecture to experience data

without limits when you:

• Run all your business-critical applications in parallel

• Consolidate all workloads and data types for your business operations

• Support different versions of your applications simultaneously

• Combine production, development, test, and quality-assurance (QA) environments

ELIMINATE SILOS AND RUN APPLICATIONS IN PARALLELLegacy infrastructures use hard-disk drive (HDD)-based storage that requires enterprises to

run mission-critical workloads in separate siloed environments. Siloes prevent the performance

of any one application from affecting the performance of others, avoiding potential risks to

business continuity. But siloes can each require space, staff, time, and money.

With the all-flash-driven Pure Storage® architecture, you can get rid of siloes and consolidate

everything. Flash storage uses random-access properties to eliminate the performance delays

caused by the higher latency built in to HDD storage. With reduced latency, all your applications

can share the same storage without impacting each other’s performance. You can run Microsoft,

SAP, Oracle, customer-relationship management (CRM), and enterprise resource planning (ERP)

applications and your virtual machines (VMs) and containers together — whether on-premises,

in a private cloud, or as part of a hybrid cloud.

The Pure Data-Centric Architecture helps you consolidate your footprint, your data, your

licenses, and more. One Pure Storage FlashArray//X chassis with an external DirectFlash™ shelf

delivers up to 3 PB effective capacity in just 6U. With just 10 modules, you can consolidate an

entire tier-1 array and have the performance and density needed to support all your applications,

databases, VMs, and more.

The FlashArray//X product is a 100 percent NVM Express® (NVMe™) all-flash array and uses Pure

Storage DirectFlash software, which makes it 100 percent software-driven. Software-driven

NVMe flash management eliminates conventional solid-state drives (SSDs) and, compared to

conventional SSDs:1

• Enables up to 50 percent lower latency, and latency that is more predictable

• Enables up to five times greater density

• Provides up to 30 percent more usable capacity

DirectFlash shelves are based on NVMe over Fabrics (NVMe-oF). They use the same modules as

the FlashArray//X chassis, and connect to FlashArray//X products using remote direct memory

access (RDMA) over Converged Ethernet (RoCE). You can add capacity to a FlashArray//X

product by simply adding a DirectFlash shelf. The FlashArray//X product can access DirectFlash

shelf modules with just single-digit microseconds of added latency, even when processing

thousands of input/output operations per second (IOPS) and high GB per second (GB/s)

throughput.2 Each fully loaded shelf has up to 1.5 PBs of usable capacity.

Artificial Intelligence (AI) Scales Out

Meet your new competitive advantage — the AIRI™ solution, a joint offering from Pure

Storage and NVIDIA for AI at scale. AIRI combines the compute power of NVIDIA®

DGX-1 systems with the massively parallel, all-flash performance of the Pure Storage

FlashBlade™ array to let you:

• Power multi-node deep learning out of the box

• Run critical training workloads at scale while slashing time-to-insight

from weeks to hours3

• Consolidate 10s of racks of legacy CPUs and HDDs into less than one-half of a rack

• Scale on demand as your training and datasets grow

DISCOVER DATA WITHOUT LIMITS | 1

ALL WORKLOADS, ALL DATA, ALL THE TIMEThe same siloes that prevent running applications together on a legacy infrastructure also prevent

running workloads together. And not all storage solutions can handle all data types — some handle

only block, some only file, and others handle only objects. The Pure Data-Centric Architecture

puts an end to these barriers. Now, you can run all your workloads — online transaction processing

(OLTP), online analytical processing (OLAP), analytics, and artificial intelligence (AI) — on a single

data architecture. You can store all the data types those workloads need — block, file, object,

structured, unstructured, or semi-structured — on the same solution.

There’s no need to worry that someone running an analysis using OLAP will bog down OLTP usage

for other purposes. Pure Storage FlashArray products support the peaceful coexistence of all

workloads, and they:

• Use variable block sizes to reduce latency for physical input/output

(I/O) to sub-milliseconds4

• Deliver greater than six-nines availability, 100 percent performance, and nondisruptive

upgrades, scaling, maintenance, and data migration5

The Pure Data-Centric Architecture supports all data-type and data-pipeline needs. FlashArray//X

products are optimal for batch data or real-time data pipelines — even concurrently. And the

FlashBlade product is built for modern analytics and provides a data pipeline for file, object,

structured, unstructured, and semi-structured data that fuels your OLAP and modern analytics

initiatives. Just one 4U FlashBlade product can replace 20 racks of HDDs and handle PBs of data

and billions of objects and files. And compression that’s always on optimizes space usage without

sacrificing performance.6

RUN NEW AND OLD VERSIONS OF APPLICATIONS AT THE SAME TIMEIn addition to running different applications in parallel, the Pure Data-Centric Architecture lets you

run different versions of those applications side-by-side. You can run multiple versions of Oracle

databases and applications, Microsoft® SQL Server®, and SAP solutions (including the SAP HANA®

platform). You can upgrade and migrate to newer versions at your pace, or let old data, applications,

and functionality run natively without losing development time.

With storage that’s more dense and performant than HDDs, you can compress an entire tier-1 rack

into one FlashArray//X product that is up to 10 times faster and up to 10 times smaller than HDDs.7

So, running two versions of an app or two versions of multiple applications is not a problem.

Pure Storage solutions utilize five data-reduction technologies, which are always on and don’t

impact performance. The Pure Data-Centric Architecture delivers up to 10:1 data reduction for data,

with an average of 4–6:1 for virtual server environments and 2–4:1 for database environments.8

And reducing your data helps reduce your database footprint, capital expenditures, power use, and

cooling needs by up to 50 percent.9

Pure Storage solutions also let you maintain and protect application workload performance all

the time. Pure Storage quality of service (QoS) delivers service assurance automatically with zero

configuration or tuning, or at limits you choose, with:

• Always-on QoS that automatically protects system workloads against a single workload or a

noisy neighbor attempting to consume all system resources and impacting other tenants

• The ability to specify gold, silver, or bronze performance classes for individual workloads

or tenants and to permit less critical workloads to be throttled back to protect

mission-critical ones

• Performance limits that let you set a hard limit to determine the maximum performance

a given workload can consume before it’s throttled back

EASILY CONSOLIDATE DEVELOPMENT ENVIRONMENTSThe same siloes that keep mission-critical applications on separate architectures in traditional HDD

environments also keep production, dev, test, and QA environments on separate architectures.

Those siloes can slow development down and create unneeded complexity and cost.

Pure Storage solutions let you run all your environments on the same architecture — one that makes

managing your dev environment virtually automatic. The Pure Storage architecture includes a

variety of integrations, plug-ins, APIs, and tools for specific applications, including:

• The Pure Storage Copy Automation Tool (CAT) for SAP, which automates 75 percent of SAP

copy functionality and can help provide an 80–90 percent reduction in time and cost for copy,

clone, and refresh activities10,11,12

• The Pure Storage Oracle Enterprise Manager Plug-in, which lets admins provision storage

from Oracle Enterprise Manager

• The Pure Storage CAT for Oracle, which lets admins create clones easily and

nearly instantaneously from a command-line interface (CLI) or directly from Oracle

Enterprise Manager

0 CONFIGURATION OR TUNING needed for always-on Pure Storage QoS

DISCOVER DATA WITHOUT LIMITS | 2

• Offloaded Data Transfer (ODX) functionality in Windows Server®, which delivers fast

data-copy services for files and VMs

• Docker® Volume Plugin for Pure Storage, certified by Docker, which enables seamless

integration of Docker containers to run stateful applications using FlashArray and

FlashBlade products

For the ultimate in consolidation of your applications and environments, there’s the Pure Storage

FlashStack™ solution. It’s a converged infrastructure for a fully scalable all-flash data center or

a hybrid or private cloud. The FlashStack solution combines the latest in Cisco® compute and

networking, data storage, and virtualization software in a single, integrated architecture. You can

speed time to deployment, lower overall IT costs, and reduce deployment risks. The FlashStack

solution is built for nondisruptive operations, and it’s pre-tested and validated by Cisco and Pure

Storage.

MORE BENEFITS OF CHOOSING PURE STORAGE SOLUTIONSWhen you consolidate applications, workloads, and environments on Pure Storage solutions, you

also get a variety of features that make it effortless to set your data free, including:

• Continuity with Purity ActiveCluster, which provides zero recovery-point objectives

(RPOs) and recovery-time objectives (RTOs) across three data centers, a metro region,

or around the globe13

• Data portability with Portable Snapshots, which allows data to be moved easily between

FlashArray and FlashBlade products, virtual and physical servers, an object store, generic

Network File System (NFS) devices, and third-party storage products, including the cloud

• The Evergreen™ Storage model, which lets you deploy once and upgrade hardware, software,

and flash density whenever needed, for a decade or more, for no added cost, and without

disrupting anything9

• Resilience and security:

• FlashArray products have no single point of failure, and all components are hot-

swappable, so the failure of any component is undetectable to your applications,

workloads, and environments.

• The Pure Data-Centric Architecture has no maintenance window or downtime —

you can scale and perform hardware and software upgrades or maintenance without

taking systems down or migrating data.

• Built-in, always-on data-storage security for FlashArray products includes Federal

Information Processing Standard (FIPS) 140-2 validated Advanced Encryption Standard

(AES)-256 data-at-rest encryption and National Information Assurance Partnership (NIAP)/

Common Criteria certification.

• Pure1® services:

• Pure1 Manage gives you simple, cloud-based monitoring and management from anywhere.

• Pure1 Analyze enables self-driving storage by using machine learning intelligence to

forecast capacity and performance.

• Pure1 Support continuously monitors FlashArray products worldwide using Pure1 Meta™

global predictive intelligence and applies predictive analytics to resolve potential issues.

• A solution from Pure Storage, a company named by Gartner as a leader in solid-state arrays

for four years in a row (2014, 2015, 2016, and 2017).14

PURE STORAGE — BECAUSE DATA STORAGE AND MANAGEMENT SHOULD BE SIMPLEIf you’re ready to make data work for your company — without limits — and to stop working so

hard to manage your data, the Pure Data-Centric Architecture is the solution. It offers a simple,

cost-effective way to consolidate applications, data, and workloads with high performance,

sub-millisecond latency, high availability, nondisruptive everything, and numerous other benefits.4

DISCOVER DATA WITHOUT LIMITS TODAY

Find more reasons to choose Pure Storage solutions in the

“Run Your Enterprise Mixed Workloads on the Pure Data-

Centric Architecture” top 10 PDF. Then, call or click the

link below to talk with your Pure Storage representative and

consolidate your applications, workloads, data types, and

environments today.

800-379-PURE (7873) // sales@purestorage.com

DISCOVER DATA WITHOUT LIMITS | 3

sales@purestorage.com | 800-379-PURE | @purestorage

© 2018 Pure Storage, Inc. All rights reserved. Pure Storage, the P Logo, DirectFlash, Evergreen, FlashBlade, and FlashStack are trademarks or registered trademarks of Pure Storage, Inc. in the U.S. and other countries.

All other marks are trademarks of their respective owners.

1 Pure Storage. FlashArray//X product webpage. www.purestorage.com/products/flasharray-x.html.

2 Pure Storage. “Extending Our NVMe Leadership: Introducing DirectFlash Shelf and Previewing NVMe/F.”

https://blog.purestorage.com/extending-nvme-leadership-introducing-directflash-shelf-previewing-nvmef/.

3 Pure Storage. AI Infrastructure webpage. www.purestorage.com/products/flashblade/ai-infrastructure.html.

4 Pure Storage. “The Top 10 Reasons to Choose a Pure Storage® All-Flash Solution for Oracle® Database and Analytics Deployments.” 2017.

www.purestorage.com/content/dam/purestorage/pdf/whitepapers/Pure_Storage_Oracle_Top_Ten_Interactive.pdf.

5 Pure Storage. FlashArray//M product webpage. www.purestorage.com/products/flash-array-m.html.

6 Pure Storage. “Accelerate Your Analytics Game with Oracle® Solutions on Pure Storage.”

www.purestorage.com/resources/type-a/accelerate_your_analytics_game_with_oracle_solutions.html.

7 Pure Storage. Efficient webpage. www.purestorage.com/why-pure/efficient.html.

8 Pure Storage. Purity Reduce product webpage. www.purestorage.com/products/purity/purity-reduce.html.

9 Pure Storage. Evergreen Storage model webpage. www.purestorage.com/why-pure/evergreen.html.

10 Pure Storage. “Empower Your Digital Transformation by Automating SAP® Activities.” 2017.

www.purestorage.com/content/dam/purestorage/pdf/Solution%20Brief/

ps_sb4p_digital-transformation-through-sap-automation.pdf.

11 Based on 10 refresh cycles per year and the reduction of copy/clone from five days to one day.

12 Pure Storage. “SAP Copy-Clone Simplified with Pure Storage.” July 2017. www.youtube.com/watch?v=9scHpPp7zC8.

13 Pure Storage. ActiveCluster webpage. www.purestorage.com/solutions/infrastructure/business-continuity.html.

14 Pure Storage. “Gartner Names Pure Storage a Leader in Solid-State Arrays 4 Years in a Row.”

www.purestorage.com/microsites/gartner-mq-2017.html.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein

with permission. All rights reserved. This graphic was published by Gartner, Inc. as part of a larger research document and should be

evaluated in the context of the entire document. The Gartner document is available upon request from Pure Storage. Gartner does

not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only

those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research

organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to

this research, including any warranties of merchantability or fitness for a particular purpose.