discover the power of contextual marketing
TRANSCRIPT
EVOLUTION OF CUSTOMER ENGAGEMENT
BRAND MARKETINGTARGET MARKETING
PERSONALIZEDMARKETING
EMPATHY MARKETING
Built it, they will come
Brand Strength
Product Sales
Sales
One way communication
Segment Division
3rd party results
Product Demand
Interactive dialogue
Customer identity & profile
Click & session activity
Campaign Results
Solve a customer need
Customer motivation
Contextual data
Business impact
MASS SEGMENTED INDIVIDUALIZED IN-MOMENT
Purpose
Insight
Data Source
Measurement
WHAT ARE IN-MOMENTS?
These are moments in time where customers are open to having their preferences influenced and ready to make decisions.
We are getting married
Life Moments Every Day Moments
Bought a house
Child is going to College
Expecting our first baby
I want-to-be entertained moments”
I want-to-eat moments
I need-to-learn moments
I need-to-buy moments
USE
CUSTOMER JOURNEY IS MADE UP OF MOMENTSAWARENESS
CONSIDERATION
ACTION CONSIDERATION
ADVOCACY
I want new devices
Compares Devices
Open email and click on offer
TV Web
Word ofmouth
Store
Social
Reviews
Website
ACTIONPurchases mobile phone
DISCOVERYLearn more
Website
Login to website and buys the tablet
IDENTIFYNEED
SHOP &BUY
LOGIN & BUY
iPhone ActivationRECEIVE
PACKAGE
POSTREVIEW
Share the moment
BILLING
CROSS SELLOFFERE-mail
Website
INTERESTEvaluates Offer
ACTIONPays Bill Online
Usage: 8GBLocation: NY, CHI, SF
Interest: Music, Headsets
Social: @sammyjSentiment: Happy
*** ANONYMOUS***Category: Mobile DevicesBasket: Apple iPad Pro
In Store SystemCustomer: Sam JonesEmail: [email protected]: Apple iPhone 7Service: 3yr Warranty
Offer: 10% DiscountResponse: Yes
*** IDENTITY MATCHED ***Product: iPhone 7, iPad Pro
Service: 3yr WarrantyPERSONALOFFER
IN-MOMENT MARKETING REQUIRES CONTEXTUAL INSIGHTS
Leverage the real-time contexts to deliver the best customer experiences
The customer
What they have done
What they may do
What they are doing now
EXPLICIT
IMPLICIT
In-Momentindividualization Presentation of
relevant content across all touchpoints
Understand the real-time intent of each customer and dynamically deliver contextually relevant experiences across channels.
MARKET IN THE MOMENT
EXPERIENCEDELIVER INDIVIDUALIZED CUSTOMER ENGAGEMENTS BASED ON REAL-TIME CONTEXT AND INTENT
INSIGHTCAPTURE, ENRICH, AND CONSOLIDATE CUSTOMER DATA AND GAIN DEEPER INSIGHTS
AGILITYREACT IN TIME TO CUSTOMER OPPORTUNITIES. GET UP AND RUNNING QUICKLY WITH AN INTEGRATED CLOUD SOLUTION
GAIN DEEPER CUSTOMER INSIGHTS
Dynamically capture and enrich customer profiles across all sources into a single view, gain insights into customer’s real-time intents.
Discover hidden trends and anticipate buying behavior with built-in predictive analysis
Support for known and unknown customers
Consolidated view of customers across the enterprise
Gain insights into the customer journey, identify micro-segments
Accurately target and segment from any data source
Understand customer’s sentiments and interests
DELIVER IN-MOMENT EXPERIENCES
Dynamically engage customers in the moment with contextually relevant experiences.
Remarket to targeted customers with timely offers and promotions
Deliver individualized experiences with relevant offers and messages
Convert customers into loyal advocates
Create personalized customer engagements across email, web, sms, Facebook, and Google Adword
MARKET WITH SPEED AND AGILITY
React quickly to market opportunities with increased transparency. Get up and running quickly with an integrated cloud solution.
Gain accurate budget and expense information
Optimize marketing strategies with real-time insights into marketing performances
Increase collaboration and transparency
Manage and nurture leads to conversion
Accelerate the marketing processes to react quickly to opportunities
Quick and fast cloud delivery with quick start implementation guides
Pre-integrated with Hybris Commerce and Hybris Cloud for Sales
Open Interface for easy 3rd party integration
INTEGRATED PLATFORM SUPPORTING END-TO-END MARKETING
Merge, match & enrich
Events & interactions
Campaign execution inall channels
Plan, measure & optimize
Contexts, interests & predictions
Personalized targeting &
orchestration
Capturing responses
Loyalty data
Market data & events
Sales & service data
Financial data
Industry data
Social media, mobile, IoT
Mobile & social channel
Digital channel
Personalized commerce
Interaction center
Lead, opportunity
E-mail, sms
THROUGH OUT-OF-THE-BOX MARKETING SCENARIOS
Consumer and Customer Profiling
Segmentation & Campaign Executon
Commerce Marketing
Marketing Analytics
Marketing Resource
Management
Marketing Lead Management
SAP and other 1st Party Applications
3rd Party Applications(for data & execution)
Commerce
ERP
Sales
Service
Social providers
Mobile providers
Email Engines
Ad Providers
Data going in & out
Data going in & out
GET HANDS-ON EXPERIENCE
MARKETING FREE TRIALSCENARIOS INCLUDED: • Consumer and Customer Profiling• Segmentation and Campaign Management• Commerce Marketing• Marketing Resource Management• Marketing Lead Management• Marketing Analytics GO TO:
bit.ly/MarketingCloudTrial