DISCOVER THE TRUE POTENTIAL OF DATA & BRANDING

DIGITAL VISION OF THE 90’S: CONVERGENCE OF MEDIA MEDIA

THE HOLY GRAIL OF DIGITAL MARKETING …

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07/2007 03/2009 08/2010

GROWTH IN US NON CLICKERS

68 84 88

comScore US 2011: Natural Born Clickers

THE TRUTH …

WIE HOCH IST DIE KLICKRATE

EINES ONLINE-BANNERS OHNE

INHALT?

WIE HOCH IST DIE WIE HOCH IST DIE KLICKRATE

EINES ONLINE-BANNERS OHNE

INHALT?

WIE HOCH IST DIE

AD IMPACT: 0% CLICK RATE: TWICE AS HIGH AS A BRANDING BANNER??

AN EMPTY POSTER

AN EMPTY BANNER AD

US „CLICK“ RESEARCH

Advertising Research Foundation 2012

BRAND METRICS:

AWARENESS AFFINITY

INTENT

THE MENTAL CLICK …

THE TV ADVERTISER’S CHALLENGE …

THE NEW HOLY GRAIL …

PREDICTIVE BEHAVIOURAL TARGETING

Socio-demographics – Age – Gender – Income – Education level – ...

Consumer behaviour/attitudes: – FMCG – Planning to move – Shopping/product preferences – Planning to buy a car – ...

Product interests – Beauty / Care – Consumer electronics – Investment / Funds – Fashion – ...

Affinities – Entertainment – Lifestyle – News – Economy – ...

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MB

INA

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ME

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S PREDICTIVE BEHAVIOURAL TARGETING: PREMIUM TARGET GROUPS

TARGETGROUPS

ADFORMATS

RESEARCH

THE DIGITAL BRAND ADVERTISER’S CAFÉ LATTE …

CONTACT CLASS OPTIMIZATION

THE EASY WAY OF AD-HOC MARKET RESEARCH

nugg.ad PBT: THE ONLY TARGETING PRODUCT WITH

A VALID EUROPRISE PRIVACY CERTIFICATION

BRANDING

DIRECT- MARKETING

EVOLUTION OF MARKETING CONCEPTS

TRADITIONAL# DIGITAL#

IT’S HAPPENING RIGHT NOW!

Campaign Goal: Increase awareness & sales with nugg.ad Branding Optimiser

TNS Measurement: Brand awareness +148%

Sales De Cecco: Growth in sales +200%

CASE STUDY DENMARK: BRAND AWARENESS & SALES

TRENDING: AUDIENCE SOLUTIONS ACROSS DIFFERENT PLATFORMS

VIDEO

DISPLAY

MOBILE

PROGRAMMATIC / RTB

OFFLINE / CROSSMEDIA

CMS OR SHOP SYSTEM

WEB ANALYTICS

NOW ALSO ON AUTOMATED PLATFORMS: PROGRAMMATIC PREMIUM SOLUTIONS.

nugg.ad FOR PROGRAMMATIC & DIRECT SALES CHANNELS

nugg.ad DATA: COMPATIBLE WITH DIFFERENT INTERFACES, E.G.

EXAMPLE RTB ALLIANCE: nugg.ad & LA PLACE MEDIA

!! Measurement on 120 premium brand sites

!! Analysis of the online habits of 29 Mio. French users

!! Scalable premium target groups for programmatic buying

ACROSS DEVICES: PIONEERING SOLUTIONS FOR MOBILE TARGETING.

Chairman: Karim H. Attia (nugg.ad)

Vice-Chairman: Manfred Mareck (Publicitas)

OUTLOOK: STANDARDS FOR DIGITAL BRAND ADVERTISING

nugg.ad EUROPE‘S AUDIENCE EXPERTS

"! Founded 2006 in Berlin "! Since 2010 nugg.ad is a company of Deutsche Post DHL " Cooperation with major European publishers/ media owners & media agencies, SSPs etc.

THANKS A LOT FOR YOUR ATTENTION!

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