discovery & reuse of content

16
Discoverability & Reuse of Content NY Media/Publisher Meetup September 21, 2016

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Page 1: Discovery & Reuse of Content

Discoverability & Reuse

of ContentNY Media/Publisher Meetup

September 21, 2016

Page 2: Discovery & Reuse of Content

ABOUT ME- 10+ years experience in magazine,

books and digital publishing - Held roles at: Condé Nast, Macmillan

Learning and Artstor- Areas of specialty include content,

rights and data architecture, as well as product management

- Worked on system deployments for DAM, Rights Management and CMS.

Page 3: Discovery & Reuse of Content

DISCOVERY DEFINEDDiscovery is the ability to find content and data across your content stores.

RightsManagemen

t

FileServer

Discover (Search, Browse, Recommend)

CMS DAM

Page 4: Discovery & Reuse of Content

REUSE DEFINEDReuse is the ability to distribute existing content and data to new channels (i.e. products/services), platforms and territories.

FileServer

CMS

DAM

Distribute

Page 5: Discovery & Reuse of Content

A BRIEF HISTORY OF CHANGEPublishing has seen rapid shifts in devices, platforms and document formats over the last 10 years...

2007Apple

releases the first iPhone

2008Apple

launches App Store

EPUB becomes standard

Amazon releases the first Kindle

2009

WHATWG and W3C focus on HTML5

standard

2011Adobe

releases its Digital

Publishing Suite (DPS)

Apple releases

its Newstand

app

2013

Responsive web design

takes off

2015

Snapchat releases

“Discover”

Facebook releases “Instant

Articles” & FB Live

2010Apple

releases the first

iPad

2006

Twitter is launched

Android OS

launched

Page 6: Discovery & Reuse of Content

WHY THE PUSH FOR DISCOVERY & REUSE?Increased competition and the reduced barriers to entry have forced publishers to improve ROI on content.Increased Competition

Increased Channels/Platforms Flat Revenue

Page 7: Discovery & Reuse of Content

7 STEP PATH TO DISCOVERY & REUSEBefore proceeding to implement a discovery and reuse solution, ask yourself the following questions:

1)Have I identified how I’m going to use my digital assets?2)Are my digital asset repositories managed?3)Are my digital assets stored in a reusable format?4)Does my content have metadata?5)Do I know my content’s rights?6)Do I have the necessary system features?7)Are my systems integrated?

Page 8: Discovery & Reuse of Content

1) IDENTIFY BUSINESS OPPORTUNITIESTry to anticipate all channels (products, services), platforms, and territories your content will be used.

Services- Aggregation- Licensing- Branded Content- Events

Products- Books- Magazines- Newspaper- Websites- Apps- Newsletters- Ecommerce- Video- Podcasts

Platforms- iTunes

- Amazon- Facebook- Instagram- Snapchat- Medium- Texture- VitalSource

Territories- North America- Latin America- EMEA- APAC

Page 9: Discovery & Reuse of Content

2) IDENTIFY AND MANAGE CONTENTIdentify all your existing content repositories. If they are not efficiently managed - organize them properly.

Page 10: Discovery & Reuse of Content

3) CREATE REUSABLE FORMATS Make sure your content is created and stored in formats that can be reused. Use industry standards wherever possible to hedge risk.

Website/App

Books Magazines

News

Page 11: Discovery & Reuse of Content

4) DEFINE A METADATA STRATEGYBuild rich administrative, descriptive and technical metadata structures to facilitate discovery.

ANALYZE DATA MODEL DATA CONFIGURATION

Examine the existing digital asset data. This

includes key data objects such as:

- Administrative- Descriptive- Technical- Relationship

Develop a schema, vocabulary and

relationships based on existing and future

business needs. Industry metadata standards

guide us this development, such as:

- Dublin Core- Schema.org- XMP/IPTC- EXIF- DBpedia- Wikidata

Configure the designed schema and vocabularies

in the DAM or CMS system.

Create a mapping from the existing schema and vocabulary to the future schema and vocabulary.

This includes any transformations that

need to occur.

MAPPING MIGRATION

Create and run migration scripts from legacy to new system. These

scripts should be based off the schema and

vocabulary mapping.

DESIGN IMPLEMENTATIONPLANNING

Page 12: Discovery & Reuse of Content

5) KNOW YOUR IP RIGHTS

RIGHTS IN

PURCHASE AGREEMENTS

RIGHTS OUT

RIGHTS INDEXING

PERMISSIONS

The acquisition of rights from rights holder, such

as:

- Writer- Photographer- Videographer- Editor- Location Release- Model/Personality Release

The underlying usage rights data, that includes:- Media- Delivery Channel- Territory- Duration- Exclusive/Nonexclusive- Placement- Editing

The analysis of reuse and licensing opportunities.

The selling of rights to third parties, such as:

- Distribution- Licensing- JVs- Syndication

SALES AGREEMENTS PAYMENT

The receipt of royalty payments, as well as the

payout of financial obligations to rights

holders.

ROYALTIES

Create rights data to understand the risk and opportunity around your content.

Page 13: Discovery & Reuse of Content

6) FEATURE CONSIDERATIONSWhen building a technical solution that facilitates discovery and reuse, consider the following features:

Discovery- Search- Browse- Recommendations/ Personalization

Reuse- APIs- Feeds- Transformations

Page 14: Discovery & Reuse of Content

7) KNOW YOUR INTEGRATION POINTSDefine how your system components will integrate together.

ERPMS WORD

DAM

CMS

BI/REPORTING

CONTRACT MGMNT.

RIGHTS MGMNT.

CLEARANCEPORTAL

PERMISSIONSPORTAL

ROYALTYMGMNT.

Auth

orCo

ntra

ct

Secure

Assets

Create

Policy

Get I

PRi

ghts

Feed

Finan

cial

Ob

ligat

ions

Conn

ect

Righ

tsFeed

Permissions/

Restrictions

Make/Receive

Requests

FeedRoyalty

Data FeedFinancial

Data

Make/Receive

Requests

FeedContent

Data

FeedRightsData

FeedAssets

Page 15: Discovery & Reuse of Content

NOW YOU’RE READYOnce you’ve fulfilled these 7 steps, you’re ready to monetize your archival content.

RightsManagemen

t

FileServer

Discover (Search, Browse, Recommend)

CMS DAM

Distribute (APIs, Feeds)

Page 16: Discovery & Reuse of Content

475 Park Avenue South, 22nd FloorNew York, NY 10016EMAIL: [email protected]