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Page 1: Discussion leader final

DIGITAL STORYTELLING

CHAPTER 9: SOCIAL MEDIA AND STORYTELLING &

CHAPTER 10: TRANSMEDIA STORYTELLING

Page 2: Discussion leader final

SOCIAL MEDIA AND STORYTELLING

CHAPTER 9

Page 3: Discussion leader final

ORIGINS OF SOCIAL MEDIAA. Early BBS Systems,

newsgroups, and usenets

B. Contemporary sites (i.e. Friendster, MySpace)

C. Motivation of usage

Page 4: Discussion leader final

CHAPTER 9: SOCIAL MEDIA AND STORYTELLING

Questions:

1) What were some of the first social media sites you used?

2) Do you use any of the same sites now? What new ones do you use instead?

3) Have your reasons for using social media evolved over time?

Page 5: Discussion leader final

CHAPTER 9: SOCIAL MEDIA AND STORYTELLING

POWER OF SOCIAL MEDIA“Like all forms of power, the power of social media can be used for evil as well as for good.”

-Political & social unrest

-i.e. Arab Spring

-Raising awareness

-i.e. Kony2012

-Cyberbullying]

Can you think of any other examples?

Page 6: Discussion leader final

“CHARACTERS—SOME FICTIONAL, SOME REAL, AND SOME REAL BUT FICTIONAL PERSONAS—CAN THRIVE ON SOCIAL MEDIA.”

A. CELEBRITIES, POLITICAL & RELIGIOUS LEADERS B. FICTIONAL PERSONALITIES (I.E. BETTY DRAPER ON TWITTER) C. “REAL LIVING PEOPLE” (AND, QUITE OFTEN, ANIMALS)

Characters on Social Media

CHAPTER 9: SOCIAL MEDIA AND STORYTELLING

Page 7: Discussion leader final

CHAPTER 9: SOCIAL MEDIA AND STORYTELLING

1) What were some of the examples of “characters” referenced in the reading?

2) What “characters” do you follow on social media?

Page 8: Discussion leader final

WORKS OF FICTION USING SOCIAL MEDIAA. My Darklyng B. Inside C. The Social S#ctor D. The Lizzie Bennet Diaries

Page 9: Discussion leader final

WORKS OF NON-FICTION USING SOCIAL MEDIA

A. “Workhorse form of communications”

A. Raising funds for charity

B. Artists drawing attention to work

C. Universities enrolling students

B. Non-fiction entertainment

A. The YouTube symphony Orchestra

B. @Summer Break

C. The Grapes of Wrath Journey

Page 10: Discussion leader final

-GENERALLY ASYNCHRONOUS

-NO VICTORY OR LOSS CONDITIONS

- I.E. FARMVILLE, SCRABULOUS, THE GODFATHER

Social Media Games

CHAPTER 9: SOCIAL MEDIA AND STORYTELLING

Page 11: Discussion leader final

CHAPTER 9: SOCIAL MEDIA AND STORYTELLING

1) What social media games did/do you play?

2) What makes them so enticing?

3) Overall, how does social media add to the concept of “storytelling”?

Page 12: Discussion leader final

TRANSMEDIA STORYTELLINGCHAPTER 10

Page 13: Discussion leader final

“ENTERTAINMENT PROPERTIES THAT COMBINE AT LEAST TWO MEDIA, ONE OF WHICH IS INTERACTIVE, TO TELL A SINGLE STORY.”

Transmedia Storytelling

CHAPTER 10: TRANSMEDIA STORYTELLING

Page 14: Discussion leader final

HISTORY OF TRANSMEDIA STORYTELLINGA. Egyptians’ monumental

temple

B. “gesampkunstverk”

C. The Blair Witch Project

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CHAPTER 10: TRANSMEDIA STORYTELLING

TRANSMEDIA STORYTELLING: BASIC PRINCIPLES

A. Exists over more than a single medium, three or more.

B. At least partially interactive

C. The different components are used to expand the core narrative

D. The components are closely integrated

E. Contains spaces which are designed to encourage members of the audience to contribute content.

F. Often contain gaming elements and playful sensibility

Page 16: Discussion leader final

-“STORYWORLD”: UNIVERSE OF THE STORY

-“DIAGESIS”: STORYWORLD

-“CANON”: OFFICIAL AND CONSISTENT VERSION OF THE NARRATIVE

-“SILOS”: MEDIA ORGANIZATIONS THAT ARE USED TO OPERATING INDEPENDENTLY AND BEING NON-COLLABORATIVE.

-“WILLING SUSPENSION OF DISBELIEF”: WANTING AUDIENCE TO BUY INTO STORY

-“PERSISTENT UNIVERSE”: GREATER POTENTIAL TO SEEM REAL

Transmedia Storytelling Vocab

CHAPTER 10: TRANSMEDIA STORYTELLING

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TRANSMEDIA STORYTELLING IN HOLLYWOOD A. Push, Nevada B. The Matrix C. The Office D. Battlestar Galactica E. Dexter F. The Lost Experience

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CHAPTER 10: TRANSMEDIA STORYTELLING

GUIDELINES FOR CREATING TRANSMEDIA NARRATIVES

A. Understand your audience.

B. Give the audience ways to enter the story and participate in a meaningful way.

C. If possible, develop all components of a project simultaneously.

D. Each platform should contribute to the overall story.

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CHAPTER 10: TRANSMEDIA STORYTELLING

1) What are some of the strengths of transmedia storytelling?

2) What are some of the weaknesses?