DisneyWhere Dreams Come True

It’s a World Wide Phenomenon That

Includes -

Theme Parks

Feature F ilms

Television Networks

Theatre Productions

Consumer Products

Growing Online Presence

Walt Disney Roy Disney

Disney Renaissance(1989-1999)

Innovation H igh Standards

Positive Inclusive Ideas T imeless Storytelling

Disney’s Ethics

and Values

Disney’s Segments

Studio

Entertainment

Parks &

Resorts

Consumer

Products

Media

NetworksInteractive

Disney’s Greatest Challenge

Heritage

Innovation

Perfect

Balance

• It’s more than a Slogan, It’s an

Expression!

• Represents Disney’s Efforts to

brand the benefits behind working at

Disney.

Being Assertively Friendly!!

Disney works hard to connect with

its customers.

Cast Members dressed up as Mickey

Mouse and Minnie Mouse waving

hands at the guests.

At Disney Land…

Maintaining Cleanliness at The Disney Land

Disney’s Acquisitions

Major Acquisitions

P ixar was acquired in 2006

Marvel Entertainment was acquired in 2009

Lucas F ilm was acquired in 2012

Other Acquisitions

ABC, ESPN, H istory were acquired in 1996

Maker Studio was acquired in 2014

“Let The Memories Begin” Campaign

• Launched in January 2011.

• A marketing campaign focused on helping

guests make memories at Disney Land and

Parks

“Let the Memories Begin” Campaign proved so much successful

that even after raising the prices of the

pass, attendance only increased.

What’s Next….

Upcoming Disney Movies in 2017

Beauty and the Beast Guardians of the Galaxy Vol. 2 P irates of Caribbean:

Dead Men Tell No Tales

Cars 3 Thor: Ragnarok

Other Disney Plans!

“Pandora: The World of Avatar”

at Disney’s Animal Kingdom

“Rivers of Light”, A nigh time show at

Disney’s Animal Kingdom

Summary

• Disney was founded by brothers Walt and Roy Disney in 1923.

• Disney witnessed a period of significant success also termed as “Disney Renaissance”

from 1989 to 1999.

• Disney’s “Greatest Challenge” is to maintain balance between Heritage and Innovation.

• Disney always makes an effort to be “Assertively Friendly” with its customers.

• Disney launched a highly successful marketing campaign “Let The Memories Begin” in

January 2011.

Disclaimer

Created By Shantanu Pandey, SSCBS DU, during a

Marketing Internship by Prof. Sameer Mathur, IIM Lucknow