disney's animal kingdom - alive on the web
DESCRIPTION
Final Homework Presentation for New Media Drivers Licence Class at Michigan State by Sandra MaciarzTRANSCRIPT
ALIVE ON THE WEB
ObjectiveDrive visitation levels and stay top of mind Continue to accelerate participation in the digital space
– Join and shape online conversation– Enhance the brand experience online– Increase ways people interact with the brand
Target
Mom’s
Primary Family Planner
s
BloggingEngage people in conversation online.
FacebookCreate a page with regular updates that will encourage people to interact more with the site.
– Status updates: News, Special Events, Animal Facts, Promotions, Scheduled Feedings
Photo and Video SharingAllows a way to interact with the animals.Establish a video channel or photo group that can sync with Facebook.
MobileMake it a day of fun with a scavenger hunt while at the park.Provide audio tours taking visitors through the park.
SearchPaid search provides the ability to reach more people, control cost per click and strength brand and positioning.
– Ad word selection will guarantee people find you easily.
Budget
Measure ResultContinue to monitor online results
– Facebook: Number of “fans” and posts– Search: How many people click through and impressions