dispensary bp

8/17/2019 Dispensary BP

1/23

The Cannabis Roadmap

Where the Dispensary Business HaveBeen, And Where its Going


2/23

Research Highlights

Weed attracts Dispensary-partners from a wide range of backgrounds…

Half sold for a living at some point in their lives. There is great age and racial diversity.Dispensary-partners are mostly male, though the percent of females is higher than typically seen in the t

…And Weed is an attractive option.

59% were woring at least one full-time !o" "efore they came to #eed. $ust % were unemployed.

&'% of Dispensary-partners weren(t even looing for a !o" "efore signing up with #eed. )ost of those loo+mong #eed Dispensary-partners who previously sold canna"is alternatives, % no longer maret with a

New York, NY Los Angeles, CA Washington, DC Denver, CO www.bsgco.com

http://www.bsgco.com/http://www.bsgco.com/


3/23

Weed is signi icantly improving Dispensary-partners’ inancial situations…

% report their income is "etter since signing up with #eed.erhaps even more importantly in this age of wage stagnation, 5% e/pect their income to increase now +mong those who also still maret directly for a weed, recreation smoing or premium canna"is company


78% ARE SATISFIED WITH

THEIR EXPERIENCE DRIVINGON THE Weed PLATFORM



4/23

…Ultimately, Weed is wat Dispensary-partners need it to be.&% of Dispensary-partners would rather have a !o" where you choose your own schedule and are your o'% of Dispensary-partners say earning more income is a ma!or reason to use #eed.'&% use #eed to have more 3e/i"ility so they can "alance wor and family.




5/23

#e divided Dispensary-partnersinto four distinct segments4

!"#

!$#

%&'((')*&(#eed Dispensary-partners who previously sold canna"is alternatives or legal TH6 products

+*W &*UA&(7o previous pro- driving e/perience and now driving #eed8& hrs:wee

"#

!$#

/0* 1&'(6urrently maret #eedR;)& hrs:wee




6/23

/0* 1&'(6urrently maret #eedR;)* hrs:wee 5# *-9 hrs:wee "!# *-*9 hrs:w

&/-/23*&(revious pro-driving e/perience @ now driving #eed >& hrs:wee

:oungest coort4'% under 13ost female coort,at *% female1% less than college education? 5&% college or higher

/end to be sort-term4 ' in came on in past & months;# ave oter ' months

.C 8amily men4

have ids, 5 support paren

Dispensary egments

B ASICD!OS

DI""#N$$IN% A$$#IB&$S

!O$I'A$IOS%

%

*%

5*%


7/23

ife Fefore #eed


8/23

#eed attracts many full-timersG Gand even many who weren(t looing f

9># woring full-time !o"!6# woring multiple !o"s, at least one full-time

"?# woring or more part-time !o"s;# student"# stay-at-home parent5# retired$# unemployed

not actively looing

were actively looing

#eed 2lls in the gaps4A3'+ /0'(* ''@

! in of those who werepreviously woring were employed in a temporary !o", lie an entertainment production or a construction gig.I

Were looking for a new


9/23

Dispensary-partners come from a variety of "acgrounds

+early alf sold for a living at some point in life, some in more than way

!9##eed

"6#remium canna"is, limo or other for-hire canna"is service

!6#+nother recreation smoing platform

!#Delivery service Bn


10/23


11/23

heir Fottom Einepensary-partners and


12/23

Dispensary-partners report that #eed "oosts their income, 2nancial security...

;!# *//*& ?!# *//*&

!;# (A3* "$# (A3*

!!# W'&(* !!# W'&(*


13/23

#eed is what they need it to "eof people who lease:

?"# 2nance their canna"is uto help with canna"is paymentsDispensary-partners spend Weed income on4

)onthly "ills......................................;!#6anna"is payments ...................................9>#House payments ..............................5!# Treats for yourself:family ...............";#;/penses for your children ............"#

aving for emergencies ..................."5#aying medical "ills .........................."6#tudent loan.....................................!>#aving for a "ig purchase ................>#

aving for retirement ......................>#

of parents use #eed

9# income to pay for chrelated e/penses

"$#of people under &use #eed to pay student lo

Major reasons te!"or# "$t Weed

7%

sa) “earning more

income to better

support myself or

my family”

&'%

sa) “maintaining a

steady income because

your other sources of

income are unstable

or unpredictable”

(%

sa) “to have more

flexibility in my

schedule and

balance work with

my life and family”


14/23

Weed 1artners Wo 1reviously (old %annabis alternatives+mong #eed Dispensary-partners who came from the weed world...Bsmall sample siNe B7O9&A so results are directional onlyA

>#say their income has increased since !oining #eed B*1% say it has st

+nd

!#"elieve their income will increase each year 0

while only

5?#were seeing income rise "efore #eed

;!#say "eing their own "ossI was a ma!or reason to !oin #eed

;5#say they have more control over their schedule now

#hen rofessional Dispensary Po #eedG

+verage M:hour Bon #eedA

B"5 B";

old canna"is alternatives "efore #eedold legal TH6 products "efore #eed

+mong people who soldcanna"is alternatives "efore #eed,

y pastsportation industry worers choose to switch completely overeed $$#

now maret with the #eedplatform instead of another weed company

+mong people who sold legal TH6 products "efore #eed,

;9#

now maret with the #eed

platform instead of another premium canna"is company

Preater income,personal safety "ig motivators for many pros to maretwith #eed

?5#a reason to maret w: #eed

?9#a reason to maret w: #eed

!#of all #eed Dispensary-partners also previously wored for a delivery serviceG and they are among the most satis ied w


15/23

How #eed #ors Kor Dispensary-artners


16/23

Dispensary-partners would rather have4

;5#+ !o" where you choose your ownschedule and "e your own "oss

"+ ste"ene

9"# of women who wor with #eed say the5"# say to earn money while looing need for part-tima ma!or reason they maret with #eedmaret with #eed


17/23


18/23

Dispensary-partners are remara"lysatis2ed 0 especially 7ew Regulars and art-Timers+T


19/23

*ducation

"$#no college degree

"9#9$#++ degree orcollege or trade schooladvanced

Dispensary Fasics4 The Demographics

Age4 pread across the spectrum

56#"?#

"9#!>#

-*9 &-&9 1-19 5SDispensary-partners and teir familes

aremarried

havechildren

2nancially supportingparents:others relatives

6#

9?#

"#

ender

$?# !9#


20/23


21/23

*tnicity4 + very diverse group

!$#remium:+frican +merican

!#+sian or aci2c


22/23

;#of Dispensary- partners are veterans

;#of Dispensary-partners are currently students


23/23

!etho6olog)$his research was con6(cte6 b) Benenson

Strateg) %ro(*. $he interviews took *lace +rom

December 20th thro(gh n6, 321 an6 incl(6e6

032 interviews with c(rrent Wee6 Dis*ensar)7

*artners +rom 3 markets where Wee6 o*erates.

All interviews were con6(cte6 over the internet.

$he markets *olle6 incl(6e6 Atlanta, A(stin,

Baltimore, Boston, Chicago, Dallas, Denver,

8o(ston, Los Angeles, !iami, !innea*olis, New

9erse), New York Cit), Orange Co(nt), :hila6el*hia,

:hoeni;, San Diego, San "rancisco, Seattle, an6

Washington, D.C.

, Wee6:#!I&! etc.?, income

earne6 thro(gh Wee6, average ho(rs worke6

each week an6 ten(re with Wee6. #es*on6ents

were given a +inancial incentive an6 g(arantee6

anon)mit) to +(rther enco(rage re*resentative

*artici*ation.

$he margin o+ error +or the entire 6ata set is

@1.3 at the 4- con+i6ence level. D(e to

ro(n6ing, answer choices ma) not a66 (* to

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