display ad viewability display ad viewable rate by augustine fou
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60% viewable – travel67% viewable – news59% viewable – portals and search42% viewable – b2b50% viewable – business, finance46% viewable – kids anf family37% viewable – ad network34% viewable – shopping
30 – 68% display ads are NOT viewable
Viewable Rates by Site Type
Source: PointRoll, June 2013
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Related Slideshares
CPM and CPC Pricing TrendsBy: Augustine Fou, October 19, 2012
Display Search Social CTR BenchmarksBy: Augustine Fou, March 11, 2013
Search CPC Benchmarks by Industry CategoryBy: Augustine Fou, March 15, 2013
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Dr. Augustine Fou – Agency Czar“I advise clients on optimizing their marketing mix – from traditional to digital, and within digital from display to search to performance to reduce exposure to non-performing display ads that are not viewable.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
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