display ads & pr online niit

Download Display Ads & Pr Online   NIIT

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  • 1. Qung Co Hin Th Display Advertising

2. Ni dung

  • I. Quang cao Display l g?
  • II. Cc hinh thc quang cao Display
  • III. Hiu qu qung co Display
  • IV. Booking & M hnh Ad Network
  • V. Ln k hoch v thc hin

3. I.Display Ads l g? 4. Display Ads l g?

  • inh nghia t wiki :
  • Display advertising also appears on the Internet, as a form of internet marketing. Display advertising appears on web pages in many forms, including web banners. These banners can consist ofstaticoranimatedimages, as well as interactive media that may includeaudioandvideoelements. Adobe Systems Flash or .gif are the preferred presentation formats for such interactive advertisements.
  • Tam dich ting Vit:
  • Quang cao hin th la hinh thc quang cao kha thng dung trn internet. No co th xut hin di nhiu dang khac nhau t nhng banner tinh, n nhng banner ng hay cac hinh thc co tng tac cao hn nh Adobe Flash hay .gif. m thanh hay video i khi cung c s dung trong cac quang cao bng hinh anh.

5. www.vnexpress.netHomepage Top banner - 728x90 6. II.Cac hinh thc cua Display Ads 7. Kch thc

  • Vit Nam, hin nay c hn60loai kich c banner khac nhau. Mi Publisher thng t t ra quy chun cho quang cao theo cu truc ring cua website minh.
  • Banner thng khc nhau v: nh dng, kch thc (w, h), dung lng file, animation,..
  • Mt s website VN s dng kch thc banner theo chun caIABnh: Yahoo, Zing, Vnexpress, Dantri,
  • ( IAB - Internet Advertising Bureau:la mt n vi toan cu chuyn lam nhim vu t ra cac chun mc cho cac dang quang cao.)

8. kich thc IAB IAB - Interactive Advertising Bureau:la mt n vi toan cu chuyn lam nhim vu t ra cac chun mc cho cac dang quang cao. 9. nh dang va kich thc IAB 10. nh dang Display Ads

  • Cac inh dang quang cao hin thi ph bin:
    • Static image
    • Flash / GIF banner
      • File type: .swf hoc .gif
      • Max size: 30kb hoc 50kb
      • Max animation: 15 giy hoc 30 giy
      • m thanh: tt hoc ngi xem t khi ng
    • Video:kich thc ph bin nht la hinh vung MPU (336 x 280 hoc 300 x 250)

11.

  • Popup
    • Banner hoc website xut hin khi user truy cp mt website hay click vo mt tab no .
    • Popup c th l mt page nh, hoc c th l mt website.
    • Popup gy kh chu cho user.
    • Popup c th b chn bi cc trnh duyt

nh dang Display Ads 12.

  • Floating interactive
    • C th tng tc c vi user

nh dang Display Ads http://ambientdigital.com.vn/demo/WellSpring/ 13. nh dang Display Ads

  • Expendable
    • Banner co th m rng khi ngi dung di chut qua hoc click vao.
    • C nhiu loi m rng : Trn trang, bc trang,

http://ambientdigital.com.vn/demo/LG_OptimusME/ 14. nh dang Display Ads Heavy Rich Media 15. nh dang Display Ads

  • Page overlay:
  • http://ambientdigital.com.vn/demo/Heineken_Star/
  • Background Ads:
  • www.ngoisao.net

16. Quang cao theo ng canh 17. Thit k banner

  • Ni bt thng hiu
  • Thng ip n gin, mang tnh ku gi
  • Dng hnh nh tht bt mt: nn dng ngi tht
  • Rich banner

18. nh dng & kch thc no l hiu qu?

  • Mong mun ca nh qung co:
    • Thng ip qung co c ch
    • Khng gy kh chiu cho ngi xem.
  • Hin trng: Qua nhiu qung co trn cng mt trang
    • Ngi oc d nhm ln gia cc thng ip qung co
    • Ngi c d dng b qua cc qung co.

19. Premium Hiu qu qung co ca v tr Nghin cu t google Trn l 4 layout c bn ca cc website. Mu cng m l cng hiu qu Da vo nghin cu ny, bn c th thy cch t qung co thiu hiu qu ca nhiu trang web vyu cu iu chnh v tr. 20. III. Hiu qu qung co hin th 21. S ngi s dng internet ti Vit Nam ang tng nhanh Ti sao nn s dng Display Ads 22. Li ch ca hnh thc Display ads

  • Tng nhn bit thng hiu
  • Tng tc vi khch hng
  • Gi nh hnh nh
  • Tng lt truy cp vo website

23.

  • y la mt vn ang gy nhiu tr ngai cho cac nha quang cao bi ho khng bit s liu nao la chinh xac nht.
  • Phn ln cac nha quang cao hin nay ang da vao cac s liu c cung cp bi publisher.
  • Ngoai mt s publisher uy tin vi s liu c bn th ba kim chng nh: Google, Yahoo, GroupM vi eyeblaster. Phn ln cac nha cung cp con lai ang t cung cp s liu vi cac cach inh nghia thng s khac nhau gy kho khn cho nha quang cao.
  • Cac advertiser cung co th s dung cac cng cu nh Google analytics thu thp cac thng tin nh s lng click chut n t cac ngun khac nhau, tuy nhin do hin nay phn ln b phn marketing khng hiu ro cach s dung cac cng cu analytics do vy dn n rt nhiu vic hiu nhm, hiu sai.

o lng hiu qu Display ads 24.

  • Nu cac chng trinh quang cao hin thi co nhng muc tiu cu th nh s ngi ng ky, download phn mm, thi advertiser se quan tm nht n cac yu t o.
  • Nu khng, advertiser se cn nha cung cp thng bao cac thng tin sau:
    • Impression : s ln quang cao xut hin
    • Click : s ngi quan tm click vao quang cao
    • CPM : gia cho 1000 ln quang cao xut hin
    • CPC : gia cho mt ln click vao quang cao

o lng hiu qu Display ads 25. IV. Booking & M hnh Ad Network 26. Booking

  • Lin h t quang cao
    • t trc tip
    • Qua i l or Nh phn phi.
    • Ad networks:
      • Google Adsense : Tp trung cc website c lng truy cp khng cao
      • Cc networks khc : Fifth iMedia, Admax, Innity (tp trung vo cc trang website c uy tn v traffic cao)

27. Ad networks l g ?

  • L mng qung co tp hp cc trang web thnh vin c chia theo knh i tng khch hng mc tiu

28. Tnh u vit ca Ad Network

  • ph rng : Qung co hin th trn hn 40 websites vi cng mc ngn sch
  • Nhm ti ng tp khch hng mc tiu bng vic lctheo a l, Thi gian v Tn sut
  • Ti u ha bng h thng qun l trong sut qu trnh trin khai chin dch

29.

    • Co 2 ad network ln Vit Nam l Admax v Admicro
    • Khi t quang cao qua ad network, nha quang cao thng co ba hinh thc chinh:
      • Chay tn toan b network: tip cn c vi nhiu ngi, gia thng re hn hai hinh thc kia
      • Chi chay trn mt s knh cu th: vi du nh t xe may, th thao, lam ep vn vn
      • Demographic targeting: hinh thc nay cha c ap dung tai Vit Nam

Ad networks Vit Nam 30.

    • Theo vi tri, thi gian
    • Vi du banner trn trang chu VnExpress 100M VND / thng, chia se 3.
    • Tinh tin theo 1000 ln xut hin (CPM):
    • Vi du Yahoo messenger / Ngoisao
    • Tinh tin theo s ln click chut (CPC):
    • Vi du nh Google Adsense, CPC trung binh la $0.15
    • Tinh tin theo phn trm san phm c ban (CPA Cost per action buying or fill in the form ):hinh thc nay cha ph bin tai Vit Nam

Chi ph 31. V. Ln k hoch v thc hin 32. Lp k hoch chin lc

  • Xac inh / hiu r vsn phm / dch v/ cng ty
  • Xc nhkhch hngmc tiu :
  • - tui
  • - Gii tnh
  • - Ngnh ngh
  • - Vng min
  • - Mc thu nhp, trnh hc vn,..
  • Xac inhmuc chcua chin dich quang cao:
  • - Tng nhn dng thng hiu?
  • - Tng doanh s bn hng ?
  • - Tng lt truy cp vo website?
  • Nghin cu thi quen/ hnh vi truy cp internet ca KH mc tiu
  • Thi gian / Ngn sch d kin cho chin dch

33. Lp k hoch chin lc

  • T vic phn tch cc yu t trn, kt hp vic thu thp d liu phn tch chi tit v cc website sau la chn website ph hp.
  • Nghin cu hnh vi/ thi quen ca ngi dng internet chn knh/ loi hnh qung co cho ph hp.
  • o lng hiu qu.

34. 35. PR ONLINE 36. PR Online

  • PR 2.0are the true convergence of PR and the Internet, which facilitates direct to consumer conversations through the use of social media applications. PR 2.0 foster a new breed of web savvy PR pros. PR 2.0 build trust and relationships. (CIPR,UK)

Clien Audience Content 37. PR Online Channels 38.

  • DO respond (interact)
  • DO use the mediums strengths
  • DO target your messages appropriately
  • DO try to be useful & engaging