disposition
DESCRIPTION
Disposition. Short introduction to the process The 3 ideas Final idea Inspiration Marketing Final markedting Social media facts Conclusion . Process. Interviews Ambition Future play-experience as is as relavant to the mom and child of 2020 as the bricks were in 1980 Focus - PowerPoint PPT PresentationTRANSCRIPT
Disposition • Short introduction to the process• The 3 ideas• Final idea• Inspiration• Marketing• Final markedting• Social media facts• Conclusion
Process• Interviews
• Ambition– Future play-experience as is as relavant to the mom and
child of 2020 as the bricks were in 1980
• Focus– Fine motor skills– Learning by playing– Playing mom and child and the child alone – Challenging toys – Duplomoms!
The 3 ideas• Duplo World
- Learning and physcis
• Duplo Event– Produkt attention and guidens
• Duplo Touch – Future learning and cooparation
Duplo touch
inspiration• The read and build boxes
• Xbox kinect
• Augmented reality
• Build and play (child)– Receive a challenge– build it of Duplo bricks – Scan it and enjoy video– complete levels and get status
• Moms build and play– Challenge your child in building and learning– Enjoy you child's development – Share your child's achievements
What is Duplo Touch
• Trends– Digital experience – Interactivity– Challenge – Social sharing
• Conserns– Learning aspekt– Physical vs. Virtual experience
Trends and tendencies
• Launching the product to the modern mom:
• 67,5% of the women i the US uses the social medias more than once a week
• Moms use facebook 20% more than any other adult• 45% of all mothers uses social media• 80% of women gets to know a product through social media
• The marketing landscape has chanced:• Only 18% of TV commercials actually works, 90% of people zaps
away• Facebook is the most used website • 50% of all internet i the Us i used for facebook
Marketing
Marketing suggestions • Playrooms with Duplo Touch
– Log your Child on in the playroom– Let him play and learn while driking coffee– Share it when your child is done
• Playgroups (rookie moms) http://www.youtube.com/watch?v=Co9R-FKEA0Y
– Get recomentet by the trendsetter playgroups– Let the moms meet and the Kids play whit other Kids
• House parties – A Duplo touch seller comes to the house – Guides, instructs, inspires and sells the toys
• Social media– Easy to share your child's achievements – See what level your friends child are at– You can challenge your child everywhere
Marketing suggestions
Conclusion
• New opportunities!
• Develops even fine motor skills
• Create Your own Duplo world
• Play, build, scan and share
• Both a toy for the mom and the child
• Bring a family together on even the busiest day