disruption, alignment, and embedded librarianship · embedded librarianship (30 min.) ......
TRANSCRIPT
DISRUPTION
ALIGNMENT AND
EMBEDDED LIBRARIANSHIP
CONNECTING THE DOTS …………
AVOIDING THE FALLS
PIT Presented by David Shumaker
Clinical Associate Professor
Catholic University of America
For the Special Libraries Association
Virtual Conference October 15, 2014
Today’s Agenda
Welcome and introduction (10 min.)
Theme presentation: Disruption, Alignment, and Embedded Librarianship (30 min.)
Discussion (25 min.)
Wrap-up (10 min.)
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Poll 1: Where Do You Work?
Higher education
Government
Private sector (corporate, law firm, etc.)
Nonprofit
Other
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Poll 2: What’s your embedded librarianship temperature?
1. Well established
2. Warming up
3. Just turning on the heat
4. Thinking about it
5. Just discovered it
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DISRUPTION
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“Imagine a librarian accompanying you throughout the course of your day.” --Janice Lachance
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“People do not think of the library first when they need
information…” --Michael Stephens
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“In an environment of information abundance, librarians are no longer
gatekeepers of valuable bits of information … Yet our
reference services are based on an environment of information scarcity.” --Meredith Farkas
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“In this new economy, capital, labor, information, and knowledge are all in plentiful supply. … What’s in short supply is human
attention.” -- Tom Davenport & John Beck, “The
Attention Economy”
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Definitely Agree
Tend to Agree
Neutral Tend to
Disagree Definitely Disagree
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… Pause …
Poll: Has traditional librarianship been disrupted?
ALIGNMENT
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40% 18%
42% 23%
10% 13%
18% 7%
8% 3%
10% 28%
14% 15%
6% 4%
14% 7%
7%
3%
2%
33% 22%
19% 19%
18% 16%
16% 13% 13%
12% 11%
8% 8% 8%
7% 7% 7%
6% 5%
4% 2%
Making information available to the desktop
Providing competitive intelligence information
Conducting research on users' behalf
Providing training on search/use of information
Managing internal content
Analyzing research results on users' behalf
Helping locate information/experts
Research staff working on project teams
Managing a portal or intranet
Integrating content into work processes
Providing an alerting service on selected topics
Managing a physical library and print collection
Evaluating and purchasing content sources
Staffing a reference desk, call center, etc.
Consultation on organizing information
Providing customized information products
Document delivery
Managing external content
Information architecture
Copyright compliance
Other
Providers
Users
Most Valuable Information Roles (Users vs. Providers)
Perceptions of Value
Biggest Disconnects… … so how do we align?
What Providers Value What Employers Value
Conducting research Managing internal content
Managing print collections
Integrating content into work processes
“…the best way to identify the jobs a company does for its
customers is through a combination of extensive surveys, interviews, focus
groups, and in-person observations.”
--Wessel & Christensen
… or, we embed!
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… Pause …
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CONNECTING THE DOTS
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Dot
Dot Dot
Dot
Dot Dot
Dot
Dot
Dot
A Definition of Embedded Librarianship
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Relationship Shared
understanding and goals
Ongoing Collaboration
Success
Build Relationships
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Actions:
• Leverage existing service connections
• Volunteer!
• Promote yourself and your capabilities
Achieve Shared Understanding and Goals
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Actions:
• Learn about the people and the work
• Identify needs and solve problems
• Get management on board
Maintain Ongoing Collaboration
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Actions:
• Deliver customized, high-value work
• Evaluate your work and communicate
• Consistently renew communication with management
… Pause …
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AVOIDING THE FALLS PIT
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Getting Started
Building Momentum
Sustaining Success
Pitfall #1: Can’t Get Traction
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Actions:
• Assess readiness
• Start small
• Focus on understanding needs
• Build relationships first
Pitfall #2: Don’t Have Resources
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Actions:
• Explore alternative funding
• Strategically re-position staff
• Think strategically
• Prioritize
Pitfall #3: Isolation
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Actions:
• Create opportunities for collaboration:
• Among embedded librarians;
• Between embedded and centralized librarians
Pitfall #4: Burnout
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Actions:
• Create interest groups and other backup mechanisms
• Level out the peaks and valleys
Pitfall #5: Parochialism
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Actions:
• Create a forum to aggregate team-level inputs and achieve enterprise perspective
• Maintain contact between library management and information user group management
Pitfall #6: Settling for “Good Enough”
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Actions:
• Review the model
• Ask hard questions
• Do you really have the relationship, shared goals, and collaboration that are necessary?
Pitfall #7: Librarian “Walks on Water”
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Actions:
• Succession planning and staff development
• Interest groups and other mechanisms enable junior staff to develop expertise and credibility
Pitfall #8: The Evaluation Gap
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Actions:
• Library manager and user group manager share and discuss evaluation
• Follow organizational practices
Pitfalls in Review
Can’t Get Traction
Don’t Have Resources
Isolation
Burnout
Parochialism
Settling for “Good Enough”
Librarian “Walks on Water”
The Evaluation Gap
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… Pause …
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Epilogue
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“The best way to predict the future is to invent it.”
--Alan Kay
Wrap-Up
What’s your biggest takeaway? What can you use next week?
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Credits Slide 6: Photo: DAVOS/SWITZERLAND, 23JAN13 - Clayton Christensen, Professor of Business Administration, Harvard
Graduate School of Business Administration, USA concentrates during the televised session 'Leading through Adversity - Improving Decision-Making' at the Annual Meeting 2013 of the World Economic Forum in Davos, Switzerland, January 23, 2013.. . Copyright by World Economic Forum. . swiss-image.ch/Photo Remy Steinegger. http://en.wikipedia.org/wiki/File:Clayton_Christensen_World_Economic_Forum_2013.jpg (Accessed Sept. 14, 2013) CC License Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)
Slide 7: Campuspartybrasil. (Jan. 18, 2011) “Tim Berners-Lee.” http://www.flickr.com/photos/campuspartybrasil/5367149291/ Used under CC License Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) (Accessed June 5, 2014) ; Lasica, J.D. (jdlasica) (March 8, 2008) “Marc Andreessen.” http://www.flickr.com/photos/jdlasica/2854087289/ Used under CC License Attribution-NonCommercial 2.0 Generic (CC BY-NC 2.0) (Accessed June 5, 2014) ; Rainie, L., Wellman, B. (2012) Networked: The New Social Operating System. Cambridge: MIT Press. P. 61.
Slide 8: Association of Research Libraries (n.d.) Service Trends in ARL Libraries 1991-2012. http://www.arl.org/focus-areas/statistics-assessment/statistical-trends#.U5EpDygUqd4 (Accessed June 5, 2014) “© Copyright Association of Research Libraries (ARL). Except where otherwise noted, content on the ARL website is subject to a CC-BY license. Last modified: February 5, 2014”
Slide 9: Lachance, J. “Foreword.” in Shumaker, D. (2012) The Embedded Librarian. Medford, NJ: Information Today. P. xiii.
Slide 10: Stephens, M. (2011, Apr. 15) Stuck in the Past. Library Journal, p. 54.
Slide 11: Farkas, M. (2012, Nov-Dec) The DIY Patron. American Libraries, p. 29.
Slide 12: Davenport, T. H., & Beck, J. C. (2001). The attention economy: Understanding the new currency of business. Boston: Harvard Business School Press. p. 2.
Slides 14 & 15: Special Libraries Association (2009) Positioning SLA for the Future. http://www.sla.org/content/SLA/alignment/portal/documents/define/alignment-results-recommendations/ALIGNMENT%20presentation.ppt (Accessed Nov. 26, 2012)
Slide 17: Wessel, M. & C. Christensen (2012, Dec.) “Surviving Disruption.” Harvard Business Review, p. 62.
Slide 25: Photo: Foxtongue. (2003, March 3) “A Precise location.” http://www.flickr.com/photos/foxtongue/25492148/ (Accessed June 3, 2014) Used under CC license Attribution-Noncommercial-ShareAlike 2.0 Generic (CC BY-NC-SA 2.0)
Sliide 36: By Marcin Wichary from San Francisco, U.S.A. (Alan Kay Uploaded by JoJan) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons (Accessed Oct. 13, 2014)
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